ELF vs HELE

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Aug 21, 2026

ELF

37.9
AI Score
VS
HELE Wins

HELE

45.3
AI Score

Investment Advisor Scores

ELF

38score
Recommendation
EXTENDED

HELE

45score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric ELF HELE Winner
Forward P/E 32.3625 8.244 HELE
PEG Ratio 1.3707 0.9718 HELE
Revenue Growth 35.5% 8.2% ELF
Earnings Growth 93.1% 24.9% ELF
Tradestie Score 37.9/100 45.3/100 HELE
Profit Margin -0.2% -22.7% ELF
Beta 1.00 1.00 Tie
AI Recommendation EXTENDED HOLD Tie

Relative Price Performance (Last 90 Days)

ELF 1M: +33.9% · 3M: +91.9% HELE 1M: +8.3% · 3M: +17.2%

Current Technical Phase

ELF

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (22.8% over 20 days), RSI 71

RSI (14): 71.1 · Price: $101.94

HELE

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (5.2% over 20 days), RSI 53

RSI (14): 52.6 · Price: $29.06

Fundamentals Snapshot

Metric ELF HELE
Market Cap
Forward P/E 28.3 8.9
Trailing P/E 100.5
Revenue (TTM)
Revenue Growth 0.4% 0.1%
Gross Margin 0.6% 0.5%
Operating Margin 0.1% 0.2%
EPS 0.98 -17.37
Dividend Yield

Frequently Asked Questions

Based on our detailed analysis, HELE is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.