ELF vs ULTA

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Oct 22, 2026

ELF

37.1
AI Score
VS
ELF Wins

ULTA

36.9
AI Score

Investment Advisor Scores

ELF

37score
Recommendation
AVOID NEW MONEY

ULTA

37score
Recommendation
EXTENDED

AI Analyst Insights

Detailed Metrics Comparison

Metric ELF ULTA Winner
Forward P/E 35.2113 19.5695 ULTA
PEG Ratio 1.3707 1.9591 ELF
Revenue Growth 35.5% 8.9% ELF
Earnings Growth 93.1% 13.3% ELF
Tradestie Score 37.1/100 36.9/100 ELF
Profit Margin 3.4% 9.3% ULTA
Beta 1.00 1.00 Tie
AI Recommendation AVOID NEW MONEY EXTENDED ULTA

Relative Price Performance (Last 90 Days)

ELF 1M: +14.1% · 3M: +48.6% ULTA 1M: +16.8% · 3M: +33.6%

Current Technical Phase

ELF

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (10.0% over 20 days), RSI 67

RSI (14): 67.1 · Price: $114.99

ULTA

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (4.5% over 20 days), RSI 75

RSI (14): 75.1 · Price: $635.01

Fundamentals Snapshot

Metric ELF ULTA
Market Cap — —
Forward P/E 31.9 22.2
Trailing P/E 116.1 22.1
Revenue (TTM) — —
Revenue Growth 0.4% 0.1%
Gross Margin 0.7% 0.4%
Operating Margin 0.1% 0.1%
EPS 0.98 27.44
Dividend Yield — —

Frequently Asked Questions

Based on our detailed analysis, ELF is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.