GOOG vs SHOP

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 14, 2026

GOOG

61.7
AI Score
VS
GOOG Wins

SHOP

60.9
AI Score

Investment Advisor Scores

GOOG

62score
Recommendation
BUY

SHOP

61score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG SHOP Winner
Forward P/E 21.8341 52.6316 GOOG
PEG Ratio 1.1988 1.7339 GOOG
Revenue Growth 24.2% 33.7% SHOP
Earnings Growth 294.0% 68.1% GOOG
Tradestie Score 61.7/100 60.9/100 GOOG
Profit Margin 54.8% 14.5% GOOG
Beta 1.00 1.00 Tie
AI Recommendation BUY HOLD GOOG

Relative Price Performance (Last 90 Days)

GOOG 1M: +0.2% · 3M: -3.8% SHOP 1M: -15.6% · 3M: +23.7%

Current Technical Phase

GOOG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 54

RSI (14): 53.9 · Price: $344.61

SHOP

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 45

RSI (14): 44.9 · Price: $133.87

Fundamentals Snapshot

Metric GOOG SHOP
Market Cap
Forward P/E 23.2 54.4
Trailing P/E 16.8 87.0
Revenue (TTM)
Revenue Growth 0.2% 0.3%
Gross Margin 0.6% 0.5%
Operating Margin 0.3% 0.2%
EPS 19.93 1.48
Dividend Yield 0.00%

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.