WIX vs HUBS
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Oct 23, 2026
WIX
42.2
AI Score
VS
WIX Wins
HUBS
38.5
AI Score
Investment Advisor Scores
HUBS
39score
Recommendation
SELL
AI Analyst Insights
AI insights temporarily unavailable
Detailed Metrics Comparison
| Metric | WIX | HUBS | Winner |
|---|---|---|---|
| Revenue | 1.99B | 3.13B | HUBS |
| Net Income | 50.65M | 45.91M | WIX |
| Gross Margin | 68.1% | 83.8% | HUBS |
| Net Margin | 2.5% | 1.5% | WIX |
| Operating Income | 1.75M | 7.38M | HUBS |
| ROE | -13.8% | 2.2% | HUBS |
| ROA | 1.9% | 1.2% | WIX |
| Total Assets | 2.61B | 3.85B | HUBS |
| Cash | 311.36M | 882.24M | HUBS |
| Current Ratio | 1.19 | 1.67 | HUBS |
Relative Price Performance (Last 90 Days)
WIX 1M: +7.5%
· 3M: +60.6%
HUBS 1M: +18.2%
· 3M: +30.4%
Current Technical Phase
WIX
MarkupHold / add on dips
Price above SMA50, rising 50-day trend (9.7% over 20 days), RSI 59
HUBS
NeutralHold
Mixed signals - no dominant trend phase, RSI 67
Fundamentals Snapshot
| Metric | WIX | HUBS |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 12.0 | 15.9 |
| Trailing P/E | — | 89.3 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.1% | 0.2% |
| Gross Margin | 0.7% | 0.8% |
| Operating Margin | -0.1% | 0.0% |
| EPS | -3.43 | 2.80 |
| Dividend Yield | — | — |
Frequently Asked Questions
Based on our detailed analysis, WIX is currently the stronger investment candidate, winning 3 of the key financial metrics based on our comprehensive scoring model.
We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.
Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.