What is the fair value of WIX stock?

Our analysis estimates the fair value range for WIX to be between $72.37 and $79.86. The current price is $81.94.

What is the analyst price target for WIX?

The average Wall Street analyst price target for WIX is $80.15. This implies a potential upside of -2.9% from current levels.

WIX.com (WIX) Stock: Buy, Sell, or Hold?

WIX - WIX.com Ltd.

Services-Computer Programming, Data Processing, Etc.

$81.94

-0.61 (-0.74%) ▼

5d: +9.24%

30d: +5.69%

90d: +45.44%

WAIT

LOW Confidence

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Analysis Updated: Oct 23, 2026 12:00 AM ET

Earnings: Nov 18, 2026 25d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 9, 2026 at $76.56 · last confirmed Oct 19, 2026

Strength: 6.5/10

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Interactive Price Chart (1 Month)

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Bottom Line:
ℹ️ NEUTRAL: WIX is fairly priced but lacks strong directional signals. At 4.8% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$138.90

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$86.25

5.0% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.4x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: WIX is currently trading at $81.94, which is considered fair relative to its 30-day fair value range of $72.37 to $79.86. From a valuation perspective, the stock is trading at a premium (Forward PE: 12.0) compared to its historical average (10.4). At these levels, the market is pricing in 4.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, WIX is in a strong uptrend. The price is approaching resistance at $84.19. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: WIX scores 33/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $72.37 - $79.86

Company Quality Score 45/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 44.3%

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All Signals

NEUTRAL: Price in fair range
BEARISH: Weak technical setup (33/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($80.15)
NEUTRAL: Trading at premium valuation - market expects 4.8% growth which is achievable
WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $72.37 - $79.86

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $71.12

Resistance Level $84.19

Current Trend Strong Uptrend

Technical data as of Oct 23, 2026

Fundamental Context

Forward P/E (Next Year Est.) 12.04

Wall Street Target $80.15 (-2.9%)

Revenue Growth (YoY) 14.9%

Earnings Growth (YoY) 47.8%

Profit Margin -8.2%

Valuation Premium vs History +4.8% premium

PE vs Historical 12.0 vs 10.4 STRETCHED

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +4.8% (market-implied from PE analysis)

1-Year Target $86.51 (+5%)

2-Year Target $90.66 (+10%)

3-Year Target $95.02 (+15%)

3-Yr Target (if PE normalizes) (PE: 12→10) PE COMPRESSION $82.10 (-1%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 19.9, Growth: 47.3%) $435.42 (+428%)

Base: (SPY PE: 12.0, Growth: 47.3%) $263.89 (+220%)

Bear: (PE: 10.2, Growth: 47.3%) $224.31 (+172%)

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Last updated: October 23, 2026 4:52 PM ET
Data refreshes hourly during market hours. Next update: 5:52 PM

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Insider Activity (6 Months)

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Advanced WIX Option Strategies

Professional options setups generated by AI based on today's WIX price and gamma walls.

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