What is the fair value of WIX stock?

Our analysis estimates the fair value range for WIX to be between $64.95 and $85.36. The current price is $76.58.

What is the analyst price target for WIX?

The average Wall Street analyst price target for WIX is $78.45. This implies a potential upside of 2.4% from current levels.

WIX.com (WIX) Stock: Buy, Sell, or Hold?

WIX - WIX.com Ltd.

Services-Computer Programming, Data Processing, Etc.

$76.58

1.06 (1.40%) ▲

5d: -5.69%

30d: +11.39%

90d: +73.77%

WAIT

LOW Confidence

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Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Aug 04, 2026 0d

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 4, 2026 at $76.21 · last confirmed Sep 9, 2026

Strength: 8.9/10

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Interactive Price Chart (1 Month)

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Bottom Line:
ℹ️ NEUTRAL: WIX is fairly priced but lacks strong directional signals. At 2.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$137.09

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$85.13

10.0% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.3x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: WIX is currently trading at $76.58, which is considered fair relative to its 30-day fair value range of $64.95 to $85.36. The stock's valuation (Forward PE: 11.2) is in line with its historical norms (10.3). At these levels, the market is pricing in 2.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, WIX is in a uptrend. Immediate support is located at $69.27, while resistance sits at $96.80.

Market Sentiment: WIX scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $64.95 - $85.36

Company Quality Score 40/100 (SELL)

Volume Confirmation HIGH

Confidence Score 46.2%

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All Signals

NEUTRAL: Price in fair range
BEARISH: Weak technical setup (15/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($78.45)
NEUTRAL: Market pricing in 2.7% annual earnings growth - fairly valued
WARNING: Composite score 40/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $64.95 - $85.36

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $69.27

Resistance Level $96.80

Current Trend Uptrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 11.20

Wall Street Target $78.45 (+2.4%)

Revenue Growth (YoY) 14.9%

Earnings Growth (YoY) 47.8%

Profit Margin -8.2%

Valuation Premium vs History +2.7% premium

PE vs Historical 11.2 vs 10.3 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +2.7% (market-implied from PE analysis)

1-Year Target $78.65 (+3%)

2-Year Target $80.77 (+6%)

3-Year Target $82.95 (+8%)

3-Yr Target (if PE normalizes) (PE: 11→10) PE COMPRESSION $76.26 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.2, Growth: 47.1%) $439.24 (+474%)

Base: (SPY PE: 11.2, Growth: 47.1%) $243.99 (+219%)

Bear: (PE: 9.5, Growth: 47.1%) $207.39 (+171%)

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Last updated: September 12, 2026 8:15 PM ET
Data refreshes hourly during market hours. Next update: 9:15 PM

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