WIX.com (WIX) Stock: Buy, Sell, or Hold?

WIX - WIX.com Ltd.

Services-Computer Programming, Data Processing, Etc.
$72.62
-0.73 (-1.00%) ▼
5d: -1.59%
30d: -16.23%
90d: +44.63%
HOLD
MODERATE Confidence
Protect Your WIX Gains
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 18, 2026

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 HOLD: WIX is fairly valued with market pricing in 0.7% annual growth. Fine to hold or accumulate slowly on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$138.40
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$85.94
15.5% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.4x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: WIX is currently trading at $72.62, which is considered oversold relative to its 30-day fair value range of $75.89 to $85.49. The stock's valuation (Forward PE: 10.6) is in line with its historical norms (10.4). At these levels, the market is pricing in 0.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, WIX is in a strong uptrend. Immediate support is located at $67.50, while resistance sits at $85.37.

Market Sentiment: The stock scores a mixed 59/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD
Historical Trading Range $75.89 - $85.49
Company Quality Score 56/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 75.7%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (59/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($79.65)
  • NEUTRAL: Market pricing in 0.7% annual earnings growth - fairly valued
  • NEUTRAL: Bottoming setup forming (59/100) — watch for confirmation

Trading Range Analysis

30-Day Trading Range $75.89 - $85.49
Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $67.50
Resistance Level $85.37
Current Trend Strong Uptrend
Technical data as of Oct 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 10.63
Wall Street Target $79.65 (+9.7%)
Revenue Growth (YoY) 14.9%
Earnings Growth (YoY) 47.8%
Profit Margin -8.2%
Valuation Premium vs History +0.7% premium
PE vs Historical 10.6 vs 10.4 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +0.7% (market-implied from PE analysis)
1-Year Target $73.13 (+1%)
2-Year Target $73.64 (+1%)
3-Year Target $74.16 (+2%)
3-Yr Target (if PE normalizes) (PE: 11→10) PE COMPRESSION $72.58 (0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.4, Growth: 47.1%) $443.96 (+511%)
Base: (SPY PE: 10.6, Growth: 47.1%) $231.26 (+219%)
Bear: (PE: 9.0, Growth: 47.1%) $196.57 (+171%)
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Last updated: October 02, 2026 9:40 PM ET
Data refreshes hourly during market hours. Next update: 10:40 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
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Sells
0
Net
NEUTRAL

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Advanced WIX Option Strategies

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