WPP Stock Analysis: Buy, Sell, or Hold?
WPP - WPP PLC
$18.25
-0.61 (-3.26%)
▼
5d:
+2.44%
30d:
-2.38%
90d:
+5.58%
BUY
MODERATE Confidence
Analysis Updated: Jul 14, 2026 12:00 AM ET
Earnings: Aug 07, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: WPP shows positive signals but monitor for confirmation. Market pricing in 0.5% growth. Moderate conviction.
💡 BUY OPPORTUNITY: WPP shows positive signals but monitor for confirmation. Market pricing in 0.5% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.06
Based on 3.5% avg growth
INTRINSIC VALUE TODAY
$13.69
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $18.25, which is considered slightly high relative to its 30-day fair value range of $16.61 to $18.63. The stock's valuation (Forward PE: 5.7) is in line with its historical norms (5.6). At these levels, the market is pricing in 0.5% annual earnings growth.
Technical Outlook: Technically, WPP is in a downtrend. Immediate support is located at $17.38, while resistance sits at $19.22. Short-term momentum is weak, with the stock down 3.3% recently.
Market Sentiment: WPP has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, WPP is in a downtrend. Immediate support is located at $17.38, while resistance sits at $19.22. Short-term momentum is weak, with the stock down 3.3% recently.
Market Sentiment: WPP has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$16.61 -
$18.63
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.3%)
- NEUTRAL: Near Wall St target ($18.53)
- BULLISH: Expecting earnings turnaround to 0.5% growth with -8.3% revenue growth
Trading Range Analysis
30-Day Trading Range
$16.61 -
$18.63
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$17.38
Resistance Level
$19.22
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
5.67
Wall Street Target
$18.53
(-1.7%)
Revenue Growth (YoY)
-8.3%
Earnings Growth (YoY)
-78.7%
Profit Margin
-1.6%
Valuation Premium vs History
+0.5% premium
PE vs Historical
5.7 vs 5.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.5%
(market-implied from PE analysis)
1-Year Target
$18.95
(+1%)
2-Year Target
$19.05
(+1%)
3-Year Target
$19.14
(+2%)
3-Yr Target (if PE normalizes)
(PE: 6→6)
PE COMPRESSION
$18.90
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 2.9%)
$78.90
(+318%)
Base:
(SPY PE: 5.7, Growth: 2.9%)
$20.55
(+9%)
Bear:
(PE: 4.8, Growth: 2.9%)
$17.47
(-7%)
Share & Embed Analysis
Last updated: July 14, 2026 2:40 PM ET
Data refreshes hourly during market hours. Next update: 3:40 PM
Data refreshes hourly during market hours. Next update: 3:40 PM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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