WPP Stock Analysis: Buy, Sell, or Hold?
WPP - WPP PLC
$16.79
-0.15 (-0.89%)
βΌ
5d:
-11.72%
30d:
-10.55%
90d:
+10.1%
WAIT
LOW Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Aug 07, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
βΈοΈ WAIT FOR STABILIZATION: WPP is down 11.7% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
βΈοΈ WAIT FOR STABILIZATION: WPP is down 11.7% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.32
Based on 3.4% avg growth
INTRINSIC VALUE TODAY
$13.86
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $16.79, which is considered oversold relative to its 30-day fair value range of $17.84 to $18.93. From a valuation perspective, the stock is trading at a discount (Forward PE: 5.1) compared to its historical average (5.7). Remarkably, the market is currently pricing in an annual earnings decline of 3.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, WPP is in a downtrend. The price is currently testing key support at $17.38. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WPP is in a downtrend. The price is currently testing key support at $17.38. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$17.84 -
$18.93
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($18.53)
- WARNING: Recommendation downgraded due to -11.7% 5-day decline - wait for stabilization
Trading Range Analysis
30-Day Trading Range
$17.84 -
$18.93
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$17.38
Resistance Level
$19.22
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
5.10
Wall Street Target
$18.53
(+9.4%)
Revenue Growth (YoY)
-8.3%
Earnings Growth (YoY)
-78.7%
Profit Margin
-1.6%
Valuation Discount vs History
-3.4% cheaper
PE vs Historical
5.1 vs 5.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.4%
(market-implied from PE analysis)
1-Year Target
$16.36
(-3%)
2-Year Target
$15.81
(-7%)
3-Year Target
$15.27
(-10%)
3-Yr Target (if PE normalizes)
(PE: 5β6)
$17.06
(+1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 2.7%)
$78.43
(+363%)
Base:
(SPY PE: 5.1, Growth: 2.7%)
$18.37
(+8%)
Bear:
(PE: 4.3, Growth: 2.7%)
$15.61
(-8%)
π‘
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 5.1 to 5.7
Stabilization Target:
$18.93
(+11.8%)
PE Expansion Potential:
+11.8%
Share & Embed Analysis
Last updated: June 24, 2026 10:30 AM ET
Data refreshes hourly during market hours. Next update: 11:30 AM
Data refreshes hourly during market hours. Next update: 11:30 AM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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