WPP Stock Analysis: Buy, Sell, or Hold?
WPP - WPP PLC
$20.35
0.14 (0.69%)
▲
5d:
+4.15%
30d:
+23.11%
90d:
+12.37%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 07, 2026
3d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: WPP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: WPP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.07
Based on 3.5% avg growth
INTRINSIC VALUE TODAY
$13.70
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $20.35, which is considered extended relative to its 30-day fair value range of $16.78 to $19.95. The stock's valuation (Forward PE: 6.1) is in line with its historical norms (5.6). At these levels, the market is pricing in 3.0% annual earnings growth.
Technical Outlook: Technically, WPP is in a uptrend. Immediate support is located at $17.88, while resistance sits at $21.79.
Market Sentiment: WPP has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, WPP is in a uptrend. Immediate support is located at $17.88, while resistance sits at $21.79.
Market Sentiment: WPP has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$16.78 -
$19.95
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
58.1%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BEARISH: Trading above Wall St target ($18.53)
- BULLISH: Expecting earnings turnaround to 3.0% growth with -8.3% revenue growth
Trading Range Analysis
30-Day Trading Range
$16.78 -
$19.95
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$17.88
Resistance Level
$21.79
Current Trend
Uptrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.13
Wall Street Target
$18.53
(-8.9%)
Revenue Growth (YoY)
-8.3%
Earnings Growth (YoY)
-78.7%
Profit Margin
-1.6%
Valuation Premium vs History
+3.0% premium
PE vs Historical
6.1 vs 5.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.0%
(market-implied from PE analysis)
1-Year Target
$20.96
(+3%)
2-Year Target
$21.59
(+6%)
3-Year Target
$22.24
(+9%)
3-Yr Target (if PE normalizes)
(PE: 6→6)
PE COMPRESSION
$20.30
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 3.0%)
$75.18
(+269%)
Base:
(SPY PE: 6.1, Growth: 3.0%)
$22.24
(+9%)
Bear:
(PE: 5.2, Growth: 3.0%)
$18.91
(-7%)
Share & Embed Analysis
Last updated: August 03, 2026 6:31 PM ET
Data refreshes hourly during market hours. Next update: 7:31 PM
Data refreshes hourly during market hours. Next update: 7:31 PM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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