WPP (WPP) Stock: Buy, Sell, or Hold?
WPP - WPP PLC
$26.71
0.29 (1.10%)
▲
5d:
-1.66%
30d:
+6.33%
90d:
+42.45%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Aug 07, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: WPP shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: WPP shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$27.36
Based on 3.9% avg growth
INTRINSIC VALUE TODAY
$16.99
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $26.71, which is considered extended relative to its 30-day fair value range of $24.82 to $26.07. From a valuation perspective, the stock is trading at a premium (Forward PE: 7.1) compared to its historical average (6.0). At these levels, the market is pricing in 5.5% annual earnings growth.
Technical Outlook: Technically, WPP is in a strong uptrend. Immediate support is located at $24.83, while resistance sits at $27.89.
Market Sentiment: WPP scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $23.83. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WPP is in a strong uptrend. Immediate support is located at $24.83, while resistance sits at $27.89.
Market Sentiment: WPP scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $23.83. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$24.82 -
$26.07
Company Quality Score
42/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
22.4%
All Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 10.8% above Wall St target ($23.83)
- BULLISH: Expecting earnings turnaround to 5.5% growth with -4.4% revenue growth
- WARNING: Composite score 42/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$24.82 -
$26.07
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$24.83
Resistance Level
$27.89
Current Trend
Strong Uptrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.08
Wall Street Target
$23.83
(-10.8%)
Revenue Growth (YoY)
-4.4%
Earnings Growth (YoY)
-57.5%
Profit Margin
-1.8%
Valuation Premium vs History
+5.5% premium
PE vs Historical
7.1 vs 6.0
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+5.5%
(market-implied from PE analysis)
1-Year Target
$28.18
(+6%)
2-Year Target
$29.73
(+11%)
3-Year Target
$31.36
(+17%)
3-Yr Target (if PE normalizes)
(PE: 7→6)
PE COMPRESSION
$26.59
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 3.7%)
$83.60
(+213%)
Base:
(SPY PE: 7.1, Growth: 3.7%)
$29.79
(+12%)
Bear:
(PE: 6.0, Growth: 3.7%)
$25.26
(-5%)
Share & Embed Analysis
Last updated: October 23, 2026 6:00 AM ET
Data refreshes hourly during market hours. Next update: 7:00 AM
Data refreshes hourly during market hours. Next update: 7:00 AM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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