WPP (WPP) Stock: Buy, Sell, or Hold?
WPP - WPP PLC
$24.67
-0.55 (-2.18%)
▼
5d:
-5.08%
30d:
+2.49%
90d:
+42.11%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Aug 07, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: WPP shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: WPP shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$27.36
Based on 3.9% avg growth
INTRINSIC VALUE TODAY
$16.99
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $24.67, which is considered oversold relative to its 30-day fair value range of $24.86 to $25.94. The stock's valuation (Forward PE: 6.5) is in line with its historical norms (6.0). At these levels, the market is pricing in 3.1% annual earnings growth.
Technical Outlook: Technically, WPP is in a strong uptrend. The price is currently testing key support at $24.49. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: WPP scores 39/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WPP is in a strong uptrend. The price is currently testing key support at $24.49. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: WPP scores 39/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$24.86 -
$25.94
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
55.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (39/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($23.83)
- BULLISH: Expecting earnings turnaround to 3.1% growth with -4.4% revenue growth
- WARNING: Composite score 52/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$24.86 -
$25.94
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$24.49
Resistance Level
$26.34
Current Trend
Strong Uptrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.54
Wall Street Target
$23.83
(-3.4%)
Revenue Growth (YoY)
-4.4%
Earnings Growth (YoY)
-57.5%
Profit Margin
-1.8%
Valuation Premium vs History
+3.1% premium
PE vs Historical
6.5 vs 6.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.1%
(market-implied from PE analysis)
1-Year Target
$25.43
(+3%)
2-Year Target
$26.22
(+6%)
3-Year Target
$27.04
(+10%)
3-Yr Target (if PE normalizes)
(PE: 7→6)
PE COMPRESSION
$24.82
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 3.7%)
$85.87
(+248%)
Base:
(SPY PE: 6.5, Growth: 3.7%)
$27.51
(+12%)
Bear:
(PE: 5.6, Growth: 3.7%)
$23.38
(-5%)
Share & Embed Analysis
Last updated: October 03, 2026 2:36 AM ET
Data refreshes hourly during market hours. Next update: 3:36 AM
Data refreshes hourly during market hours. Next update: 3:36 AM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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