WPP (WPP) Stock: Buy, Sell, or Hold?
WPP - WPP PLC
$24.97
0.20 (0.81%)
▲
5d:
-3.59%
30d:
-7.07%
90d:
+33.6%
BUY
MODERATE Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Aug 07, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: WPP shows positive signals but monitor for confirmation. Market pricing in 6.8% growth. Moderate conviction.
💡 BUY OPPORTUNITY: WPP shows positive signals but monitor for confirmation. Market pricing in 6.8% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$19.62
Based on -0.9% avg growth
INTRINSIC VALUE TODAY
$12.18
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $24.97, which is considered fair relative to its 30-day fair value range of $24.00 to $27.25. From a valuation perspective, the stock is trading at a premium (Forward PE: 7.1) compared to its historical average (5.9). At these levels, the market is pricing in 6.8% annual earnings growth.
Technical Outlook: Technically, WPP is in a strong uptrend. Immediate support is located at $23.97, while resistance sits at $26.07.
Market Sentiment: WPP scores 63/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. However, the stock is trading significantly above the average Wall Street target of $20.80. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, WPP is in a strong uptrend. Immediate support is located at $23.97, while resistance sits at $26.07.
Market Sentiment: WPP scores 63/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. However, the stock is trading significantly above the average Wall Street target of $20.80. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$24.00 -
$27.25
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (63/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 16.7% above Wall St target ($20.80)
- BULLISH: Expecting earnings turnaround to 6.8% growth with -4.4% revenue growth
- BULLISH: Bottoming setup score 63/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$24.00 -
$27.25
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$23.97
Resistance Level
$26.07
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.14
Wall Street Target
$20.80
(-16.7%)
Revenue Growth (YoY)
-4.4%
Earnings Growth (YoY)
-57.5%
Profit Margin
-1.8%
Valuation Premium vs History
+6.8% premium
PE vs Historical
7.1 vs 5.9
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+6.8%
(market-implied from PE analysis)
1-Year Target
$26.67
(+7%)
2-Year Target
$28.48
(+14%)
3-Year Target
$30.42
(+22%)
3-Yr Target (if PE normalizes)
(PE: 7→6)
PE COMPRESSION
$25.14
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: -5.9%)
$58.80
(+136%)
Base:
(SPY PE: 7.1, Growth: -5.9%)
$20.81
(-17%)
Bear:
(PE: 5.9, Growth: -5.9%)
$17.20
(-31%)
Share & Embed Analysis
Last updated: September 12, 2026 10:14 PM ET
Data refreshes hourly during market hours. Next update: 11:14 PM
Data refreshes hourly during market hours. Next update: 11:14 PM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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