WPP Stock Analysis: Buy, Sell, or Hold?
WPP - WPP PLC
$26.37
0.10 (0.38%)
▲
5d:
-2.01%
30d:
+45.45%
90d:
+41.93%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 07, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: WPP shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: WPP shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$18.95
Based on -0.9% avg growth
INTRINSIC VALUE TODAY
$11.77
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $26.37, which is considered extended relative to its 30-day fair value range of $18.00 to $24.96. From a valuation perspective, the stock is trading at a premium (Forward PE: 7.5) compared to its historical average (5.7). At these levels, the market is pricing in 9.4% annual earnings growth.
Technical Outlook: Technically, WPP is in a strong uptrend. The price is currently testing key support at $25.70. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: WPP scores 6/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $20.80. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WPP is in a strong uptrend. The price is currently testing key support at $25.70. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: WPP scores 6/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $20.80. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$18.00 -
$24.96
Company Quality Score
35/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
17.6%
All Signals
- BEARISH: Price extended above range (+5.6% above its trading range)
- BEARISH: Weak technical setup (6/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 20.8% above Wall St target ($20.80)
- BULLISH: Expecting earnings turnaround to 9.4% growth with -4.4% revenue growth
- WARNING: Composite score 35/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$18.00 -
$24.96
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$25.70
Resistance Level
$27.63
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.51
Wall Street Target
$20.80
(-20.8%)
Revenue Growth (YoY)
-4.4%
Earnings Growth (YoY)
-57.5%
Profit Margin
-1.8%
Valuation Premium vs History
+9.4% premium
PE vs Historical
7.5 vs 5.7
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+9.4%
(market-implied from PE analysis)
1-Year Target
$28.74
(+9%)
2-Year Target
$31.44
(+20%)
3-Year Target
$34.40
(+31%)
3-Yr Target (if PE normalizes)
(PE: 8→6)
PE COMPRESSION
$26.11
(-1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: -5.9%)
$58.51
(+123%)
Base:
(SPY PE: 7.5, Growth: -5.9%)
$21.89
(-17%)
Bear:
(PE: 5.7, Growth: -5.9%)
$16.62
(-37%)
Share & Embed Analysis
Last updated: August 23, 2026 7:39 PM ET
Data refreshes hourly during market hours. Next update: 8:39 PM
Data refreshes hourly during market hours. Next update: 8:39 PM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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