Nike (NKE) Stock: Buy, Sell, or Hold?
NKE - Nike, Inc.
$35.78
-0.44 (-1.21%)
▼
5d:
-4.2%
30d:
-8.47%
90d:
-20.56%
WAIT
LOW Confidence
Analysis Updated: Sep 16, 2026 12:00 AM ET
Earnings: Oct 01, 2026
13d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: NKE shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: NKE shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$82.41
Based on 12.7% avg growth
INTRINSIC VALUE TODAY
$51.17
30.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NKE is currently trading at $35.78, which is considered oversold relative to its 30-day fair value range of $37.37 to $40.74. From a valuation perspective, the stock is trading at a discount (Forward PE: 19.5) compared to its historical average (25.0). Remarkably, the market is currently pricing in an annual earnings decline of 7.8% over the next few years. This pessimistic expectation contrasts with the company's recent 428.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NKE is in a strong uptrend. The price is currently testing key support at $35.76. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NKE scores 18/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $48.38 (+35.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NKE is in a strong uptrend. The price is currently testing key support at $35.76. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NKE scores 18/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $48.38 (+35.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$37.37 -
$40.74
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding NKE? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (18/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 35.2% below Wall St target ($48.38)
- WARNING: Composite score 51/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$37.37 -
$40.74
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$35.76
Resistance Level
$38.93
Current Trend
Strong Uptrend
Technical data as of
Sep 16, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.54
Wall Street Target
$48.38
(+35.2%)
Revenue Growth (YoY)
-1.1%
Earnings Growth (YoY)
428.0%
Profit Margin
6.7%
Valuation Discount vs History
-7.8% cheaper
PE vs Historical
19.5 vs 25.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.8%
(market-implied from PE analysis)
1-Year Target
$32.99
(-8%)
2-Year Target
$30.42
(-15%)
3-Year Target
$28.04
(-22%)
3-Yr Target (if PE normalizes)
(PE: 20→25)
$35.87
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 21.3%)
$65.93
(+84%)
Base:
(SPY PE: 19.5, Growth: 21.3%)
$63.83
(+78%)
Bear:
(PE: 16.6, Growth: 21.3%)
$54.25
(+52%)
📈
Valuation based on Current Earnings
Trailing PE: 17.25 | Current EPS (TTM): $2.10
Bull Case
$34.73
(-3%)
Analyst growth -12.8%, PE expands to 19.0
Base Case
$31.58
(-12%)
Market implied -12.8%, PE stable at 17.3
Bear Case
$24.63
(-31%)
Severe decline -20.0%, PE contracts to 14.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 19.5 to 25.0
Stabilization Target:
$45.77
(+27.9%)
PE Expansion Potential:
+27.9%
Share & Embed Analysis
Last updated: September 17, 2026 12:45 AM ET
Data refreshes hourly during market hours. Next update: 1:45 AM
Data refreshes hourly during market hours. Next update: 1:45 AM
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Technical Signals Check
Is NKE showing a specific setup today?
Insider Activity (6 Months)
4
Buys
2
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Elliott Hill
BUY
23660 shares
2026-04-13
Timothy D Cook
BUY
25000 shares
2026-04-10
John W Rogers Jr
BUY
4000 shares
2026-04-09
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Advanced NKE Option Strategies
Professional options setups generated by AI based on today's NKE price and gamma walls.
