UA Stock Analysis: Buy, Sell, or Hold?
UA - Under Armour, Inc. Class C Common Stock, $0.0003 1/3 par value
$5.11
-0.14 (-2.76%)
▼
5d:
-10.12%
30d:
-29.88%
90d:
+2.3%
HOLD
LOW Confidence
Analysis Updated: Aug 14, 2026 12:00 AM ET
Earnings: Aug 07, 2026
0d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Aug 14, 2026 at $5.25 · last confirmed Aug 14, 2026
Strength: 7.5/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: UA shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: UA shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: UA is currently trading at $5.11, which is considered oversold relative to its 30-day fair value range of $5.87 to $7.08.
Technical Outlook: Technically, UA is in a strong downtrend. The price is currently testing key support at $5.08. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: UA scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $14.00 (+167.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, UA is in a strong downtrend. The price is currently testing key support at $5.08. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: UA scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $14.00 (+167.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$5.87 -
$7.08
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
94.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (68/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 167.2% below Wall St target ($14.00)
- CAUTION: Bottoming setup, but lagging the sector by 34% over 20 days — wait for relative strength
- CAUTION: 5-day price weakness (-10.1%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$5.87 -
$7.08
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$5.08
Resistance Level
$6.81
Current Trend
Strong Downtrend
Technical data as of
Aug 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
51.55
Wall Street Target
$14.00
(+167.2%)
Revenue Growth (YoY)
-3.2%
Earnings Growth (YoY)
-98.9%
Profit Margin
-10.0%
Share & Embed Analysis
Last updated: August 17, 2026 10:57 AM ET
Data refreshes hourly during market hours. Next update: 11:57 AM
Data refreshes hourly during market hours. Next update: 11:57 AM
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Technical Signals Check
Is UA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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