AS Stock Analysis: Buy, Sell, or Hold?
AS - Amer Sports, Inc.
$36.84
0.73 (2.02%)
▲
5d:
+3.75%
30d:
+8.77%
90d:
+0.96%
WAIT
LOW Confidence
Analysis Updated: Aug 7, 2026 12:00 AM ET
Earnings: Aug 18, 2026
9d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Aug 7, 2026 at $36.84 · last confirmed Aug 7, 2026
Strength: 8.2/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: AS shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: AS shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$57.13
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$35.47
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AS is currently trading at $36.84, which is considered extended relative to its 30-day fair value range of $34.01 to $36.17. The stock's valuation (Forward PE: 31.4) is in line with its historical norms (33.3). Remarkably, the market is currently pricing in an annual earnings decline of 2.0% over the next few years. This pessimistic expectation contrasts with the company's recent 20.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, AS is in a uptrend. The price is approaching resistance at $37.65. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AS has a weak technical setup (28/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $49.90 (+35.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, AS is in a uptrend. The price is approaching resistance at $37.65. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AS has a weak technical setup (28/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $49.90 (+35.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$34.01 -
$36.17
Company Quality Score
45/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
28.6%
Protect Your Profits
Holding AS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (28/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 35.5% below Wall St target ($49.90)
- WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$34.01 -
$36.17
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$34.55
Resistance Level
$37.65
Current Trend
Uptrend
Technical data as of
Aug 7, 2026
Fundamental Context
Forward P/E (Next Year Est.)
31.40
Wall Street Target
$49.90
(+35.5%)
Revenue Growth (YoY)
32.1%
Earnings Growth (YoY)
20.8%
Profit Margin
6.5%
Valuation Discount vs History
-2.0% cheaper
PE vs Historical
31.4 vs 33.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.0%
(market-implied from PE analysis)
1-Year Target
$36.10
(-2%)
2-Year Target
$35.38
(-4%)
3-Year Target
$34.67
(-6%)
3-Yr Target (if PE normalizes)
(PE: 31→33)
$36.78
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 31.4, Growth: 25.7%)
$73.10
(+98%)
Base:
(SPY PE: 20.2, Growth: 25.7%)
$47.10
(+28%)
Bear:
(PE: 17.2, Growth: 25.7%)
$40.03
(+9%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (46x PE), but valuation improves significantly next year (31x PE) as earnings recover.
Trailing PE: 45.71 | Current EPS (TTM): $0.79
Bull Case
$59.00
(+60%)
Analyst growth 48.5%, PE expands to 50.3
Base Case
$53.63
(+46%)
Market implied 48.5%, PE stable at 45.7
Bear Case
$24.55
(-33%)
Severe decline -20.0%, PE contracts to 38.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 31.4 to 33.3
Stabilization Target:
$39.07
(+6.1%)
PE Expansion Potential:
+6.1%
Share & Embed Analysis
Last updated: August 08, 2026 5:18 PM ET
Data refreshes hourly during market hours. Next update: 6:18 PM
Data refreshes hourly during market hours. Next update: 6:18 PM
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Technical Signals Check
Is AS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Andrew E Page
SELL
6005 shares
2026-04-16
Jutta C Karlsson
SELL
662 shares
2026-04-16
Stuart Haselden
SELL
11438 shares
2026-04-16
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