Amer Sports (AS) Stock: Buy, Sell, or Hold?
AS - Amer Sports, Inc.
$28.98
-0.60 (-2.03%)
âŧ
5d:
-3.21%
30d:
+7.73%
90d:
-14.56%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 17, 2026
24d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: AS is fairly priced but lacks strong directional signals. At -7.7% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: AS is fairly priced but lacks strong directional signals. At -7.7% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$57.13
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$35.47
18.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AS is currently trading at $28.98, which is considered slightly high relative to its 30-day fair value range of $26.80 to $29.11. From a valuation perspective, the stock is trading at a discount (Forward PE: 24.7) compared to its historical average (31.4). Remarkably, the market is currently pricing in an annual earnings decline of 7.7% over the next few years. This pessimistic expectation contrasts with the company's recent 500% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, AS is in a strong downtrend. Immediate support is located at $27.26, while resistance sits at $30.75.
Market Sentiment: AS scores 13/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $47.24 (+63.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, AS is in a strong downtrend. Immediate support is located at $27.26, while resistance sits at $30.75.
Market Sentiment: AS scores 13/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $47.24 (+63.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$26.80 -
$29.11
Company Quality Score
41/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
42.9%
Protect Your Profits
Holding AS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Weak technical setup (13/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 63.0% below Wall St target ($47.24)
- WARNING: Composite score 41/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$26.80 -
$29.11
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$27.26
Resistance Level
$30.75
Current Trend
Strong Downtrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
24.70
Wall Street Target
$47.24
(+63.0%)
Revenue Growth (YoY)
32.1%
Earnings Growth (YoY)
500.0%
Profit Margin
7.3%
Valuation Discount vs History
-7.7% cheaper
PE vs Historical
24.7 vs 31.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.7%
(market-implied from PE analysis)
1-Year Target
$26.75
(-8%)
2-Year Target
$24.69
(-15%)
3-Year Target
$22.79
(-21%)
3-Yr Target (if PE normalizes)
(PE: 25â31)
$28.97
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.7, Growth: 25.7%)
$57.50
(+98%)
Base:
(SPY PE: 19.9, Growth: 25.7%)
$46.24
(+60%)
Bear:
(PE: 16.9, Growth: 25.7%)
$39.30
(+36%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (31x PE), but valuation improves significantly next year (25x PE) as earnings recover.
Trailing PE: 31.14 | Current EPS (TTM): $0.95
Bull Case
$40.19
(+39%)
Analyst growth 23.5%, PE expands to 34.3
Base Case
$36.54
(+26%)
Market implied 23.5%, PE stable at 31.1
Bear Case
$20.11
(-31%)
Severe decline -20.0%, PE contracts to 26.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 24.7 to 31.4
Stabilization Target:
$36.84
(+27.1%)
PE Expansion Potential:
+27.1%
Share & Embed Analysis
Last updated: October 23, 2026 6:48 AM ET
Data refreshes hourly during market hours. Next update: 7:48 AM
Data refreshes hourly during market hours. Next update: 7:48 AM
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Technical Signals Check
Is AS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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