PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$54.20
1.08 (2.03%)
â˛
5d:
+7.63%
30d:
-0.06%
90d:
+7.37%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: PLNT is fairly priced but lacks strong directional signals. At -10.2% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: PLNT is fairly priced but lacks strong directional signals. At -10.2% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$108.14
Based on 8.1% avg growth
INTRINSIC VALUE TODAY
$67.15
19.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $54.20, which is considered fair relative to its 30-day fair value range of $50.38 to $55.56. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.5) compared to its historical average (20.1). Remarkably, the market is currently pricing in an annual earnings decline of 10.2% over the next few years. This pessimistic expectation contrasts with the company's recent 26.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is approaching resistance at $54.52. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: PLNT scores 38/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $67.48 (+27.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is approaching resistance at $54.52. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: PLNT scores 38/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $67.48 (+27.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$50.38 -
$55.56
Company Quality Score
40/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
50.0%
Protect Your Profits
Holding PLNT? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (38/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 27.0% below Wall St target ($67.48)
- WARNING: Composite score 40/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$50.38 -
$55.56
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$47.58
Resistance Level
$54.52
Current Trend
Strong Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.52
Wall Street Target
$67.48
(+27.0%)
Revenue Growth (YoY)
4.5%
Earnings Growth (YoY)
26.1%
Profit Margin
18.3%
Valuation Discount vs History
-10.2% cheaper
PE vs Historical
14.5 vs 20.1
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.2%
(market-implied from PE analysis)
1-Year Target
$47.81
(-10%)
2-Year Target
$43.03
(-19%)
3-Year Target
$38.72
(-27%)
3-Yr Target (if PE normalizes)
(PE: 15â20)
$53.62
(+1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 12.1%)
$103.42
(+95%)
Base:
(SPY PE: 14.5, Growth: 12.1%)
$74.80
(+41%)
Bear:
(PE: 12.3, Growth: 12.1%)
$63.58
(+20%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 18.16 | Current EPS (TTM): $2.97
Bull Case
$73.12
(+35%)
Analyst growth 23.2%, PE expands to 20.0
Base Case
$66.47
(+23%)
Market implied 23.2%, PE stable at 18.2
Bear Case
$36.69
(-32%)
Severe decline -20.0%, PE contracts to 15.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.5 to 20.1
Stabilization Target:
$73.56
(+38.5%)
PE Expansion Potential:
+38.5%
Share & Embed Analysis
Last updated: August 23, 2026 7:50 AM ET
Data refreshes hourly during market hours. Next update: 8:50 AM
Data refreshes hourly during market hours. Next update: 8:50 AM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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