PLNT Planet Fitness, Inc. SERVICES-MEMBERSHIP SPORTS & RECREATION CLUBS

Planet Fitness (PLNT) Stock: Buy, Sell, or Hold?

$61.19
-0.15 (-0.24%) ▼
5d: +6.71% 30d: +28.96% 90d: +24.62%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (21%)
Quality Score
32/100
Position
EXTENDED
30-Day Fair Range
$45.31 – $56.39
Position: EXTENDED
Forward P/E & Valuation
16.6x CHEAP
vs 18.5x historical avg
Wall Street Target
$69.51
+13.6% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$53.21 / $61.84
Trend: Sideways
💡Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: PLNT shows conflicting indicators. Wait for confirmation before entering.
Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Nov 6, 2026 at $60.48 · last confirmed Nov 6, 2026

Strength: 6.6/10

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Interactive Price Chart (1 Month)

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$102.38
Based on 8.5% avg growth
INTRINSIC VALUE TODAY
$63.57
3.7% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.5x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: PLNT is currently trading at $61.19, which is considered extended relative to its 30-day fair value range of $45.31 to $56.39. From a valuation perspective, the stock is trading at a discount (Forward PE: 16.6) compared to its historical average (18.5). Remarkably, the market is currently pricing in an annual earnings decline of 3.6% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, PLNT is showing sideways momentum. The price is approaching resistance at $61.84. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: PLNT scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $69.51 (+13.6%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $45.31 - $56.39
Company Quality Score 32/100 (SELL)
Volume Confirmation HIGH
Confidence Score 21.4%

Trading Range & Key Levels

30-Day Trading Range $45.31 - $56.39
Current vs Trading Range EXTENDED
Support Level $53.21
Resistance Level $61.84
Current Trend Sideways
Technical data as of Nov 11, 2026

Protect Your Profits

PLNT is technically overbought (RSI 78). Consider hedging now to protect against a potential pullback while keeping your upside.

View Profit Protection Plan

Quantitative Signal Breakdown

  • BEARISH: Price extended above range (+8.5% above its trading range)
  • BEARISH: Weak technical setup (0/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($69.51)
  • WARNING: Composite score 32/100 in the bottom quintile — this cohort historically lags the market

Fundamental Context

Forward P/E (Next Year Est.) 16.55
Wall Street Target $69.51 (+13.6%)
Revenue Growth (YoY) 6.2%
Earnings Growth (YoY) -0.5%
Profit Margin 17.5%
Valuation Discount vs History -3.6% cheaper
PE vs Historical 16.6 vs 18.5 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -3.6% (market-implied from PE analysis)
1-Year Target $58.99 (-4%)
2-Year Target $56.86 (-7%)
3-Year Target $54.82 (-10%)
3-Yr Target (if PE normalizes) (PE: 17→19) $61.26 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 19.9, Growth: 12.9%) $105.55 (+73%)
Base: (SPY PE: 16.6, Growth: 12.9%) $87.98 (+44%)
Bear: (PE: 14.1, Growth: 12.9%) $74.78 (+22%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 20.86 | Current EPS (TTM): $2.94
Bull Case $84.84 (+39%)
Analyst growth 25.7%, PE expands to 23.0
Base Case $77.13 (+26%)
Market implied 25.7%, PE stable at 20.9
Bear Case $41.71 (-32%)
Severe decline -20.0%, PE contracts to 17.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.6 to 18.5
Stabilization Target: $68.39 (+11.8%)
PE Expansion Potential: +11.8%
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Reddit & Retail Trader Sentiment (PLNT)

Bullish 2 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 6, 2026
Daily AI digest
AI Retail Discussion Summary: Planet Fitness announced a shift towards regional pricing strategy and plans to sell corporate-owned gyms to franchisees to boost franchisee cash flow and buy back stock. The company is also evaluating acquisitions in Europe to expand operations.
Key Retail Themes: refranchising regional pricing strategy European expansion
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams. View All Trending Reddit & WSB Stocks →
Last updated: November 11, 2026 8:36 PM ET
Data refreshes hourly during market hours. Next update: 9:36 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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