PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$51.06
-1.92 (-3.62%)
▼
5d:
+0.1%
30d:
+1.63%
90d:
-31.32%
BUY
HIGH Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Aug 05, 2026
Smart Money Accumulation
None View Scanner →
Strength: 4.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -13.1% annual earnings decline despite 30% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -13.1% annual earnings decline despite 30% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$116.08
Based on 8.4% avg growth
INTRINSIC VALUE TODAY
$72.08
29.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $51.06, which is considered slightly low relative to its 30-day fair value range of $50.51 to $52.78. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.2) compared to its historical average (21.6). Remarkably, the market is currently pricing in an annual earnings decline of 13.1% over the next few years. This pessimistic expectation contrasts with the company's recent 30.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $49.59. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.6% recently.
Market Sentiment: PLNT has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $66.64 (+30.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $49.59. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.6% recently.
Market Sentiment: PLNT has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $66.64 (+30.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$50.51 -
$52.78
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
85.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.6%)
- BULLISH: Trading 30.5% below Wall St target ($66.64)
Trading Range Analysis
30-Day Trading Range
$50.51 -
$52.78
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$49.59
Resistance Level
$54.38
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.16
Wall Street Target
$66.64
(+30.5%)
Revenue Growth (YoY)
19.7%
Earnings Growth (YoY)
30.2%
Profit Margin
17.8%
Valuation Discount vs History
-13.1% cheaper
PE vs Historical
14.2 vs 21.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-13.1%
(market-implied from PE analysis)
1-Year Target
$45.95
(-10%)
2-Year Target
$41.36
(-19%)
3-Year Target
$37.22
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14→22)
$56.78
(+11%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 12.7%)
$112.52
(+120%)
Base:
(SPY PE: 14.2, Growth: 12.7%)
$73.15
(+43%)
Bear:
(PE: 12.0, Growth: 12.7%)
$62.18
(+22%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 18.81 | Current EPS (TTM): $2.77
Bull Case
$74.62
(+46%)
Analyst growth 30.2%, PE expands to 20.7
Base Case
$67.84
(+33%)
Market implied 30.2%, PE stable at 18.8
Bear Case
$35.43
(-31%)
Severe decline -20.0%, PE contracts to 16.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.2 to 21.6
Stabilization Target:
$77.89
(+52.5%)
PE Expansion Potential:
+52.5%
Share & Embed Analysis
Last updated: June 23, 2026 9:00 AM ET
Data refreshes hourly during market hours. Next update: 10:00 AM
Data refreshes hourly during market hours. Next update: 10:00 AM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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