Planet Fitness (PLNT) Stock: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$50.75
0.77 (1.54%)
â˛
5d:
-1.46%
30d:
+5.16%
90d:
-1.42%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 05, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 4, 2026 at $50.87 · last confirmed Sep 11, 2026
Strength: 5.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: PLNT is fairly priced but lacks strong directional signals. At -11.0% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: PLNT is fairly priced but lacks strong directional signals. At -11.0% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$106.07
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$65.86
22.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $50.75, which is considered fair relative to its 30-day fair value range of $49.50 to $54.03. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.8) compared to its historical average (19.6). Remarkably, the market is currently pricing in an annual earnings decline of 11.0% over the next few years. This pessimistic expectation contrasts with the company's recent 26.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a downtrend. Immediate support is located at $48.55, while resistance sits at $53.59.
Market Sentiment: PLNT scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $67.54 (+33.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PLNT is in a downtrend. Immediate support is located at $48.55, while resistance sits at $53.59.
Market Sentiment: PLNT scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $67.54 (+33.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$49.50 -
$54.03
Company Quality Score
41/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
50.0%
Protect Your Profits
Holding PLNT? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 33.1% below Wall St target ($67.54)
- WARNING: Composite score 41/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$49.50 -
$54.03
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$48.55
Resistance Level
$53.59
Current Trend
Downtrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.85
Wall Street Target
$67.54
(+33.1%)
Revenue Growth (YoY)
4.5%
Earnings Growth (YoY)
26.1%
Profit Margin
18.3%
Valuation Discount vs History
-11.0% cheaper
PE vs Historical
13.9 vs 19.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-11.0%
(market-implied from PE analysis)
1-Year Target
$45.67
(-10%)
2-Year Target
$41.11
(-19%)
3-Year Target
$37.00
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14â20)
$52.36
(+3%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 12.3%)
$104.68
(+106%)
Base:
(SPY PE: 13.8, Growth: 12.3%)
$71.88
(+42%)
Bear:
(PE: 11.8, Growth: 12.3%)
$61.10
(+20%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 17.00 | Current EPS (TTM): $2.94
Bull Case
$68.52
(+35%)
Analyst growth 24.6%, PE expands to 18.7
Base Case
$62.29
(+23%)
Market implied 24.6%, PE stable at 17.0
Bear Case
$33.99
(-33%)
Severe decline -20.0%, PE contracts to 14.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.8 to 19.6
Stabilization Target:
$71.82
(+41.5%)
PE Expansion Potential:
+41.5%
Share & Embed Analysis
Last updated: September 12, 2026 12:04 PM ET
Data refreshes hourly during market hours. Next update: 1:04 PM
Data refreshes hourly during market hours. Next update: 1:04 PM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced PLNT Option Strategies
Professional options setups generated by AI based on today's PLNT price and gamma walls.
