Planet Fitness (PLNT) Stock: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$42.41
0.56 (1.34%)
▲
5d:
-0.63%
30d:
-17.94%
90d:
-19.1%
HOLD
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 05, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 24, 2026 at $40.72 · last confirmed Oct 2, 2026
Strength: 7.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PLNT shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: PLNT shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$103.31
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$64.15
33.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $42.41, which is considered oversold relative to its 30-day fair value range of $43.54 to $52.62. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.4) compared to its historical average (19.1). Remarkably, the market is currently pricing in an annual earnings decline of 15.8% over the next few years. This pessimistic expectation contrasts with the company's recent 26.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a downtrend. Immediate support is located at $39.90, while resistance sits at $49.54.
Market Sentiment: PLNT scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $66.31 (+58.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PLNT is in a downtrend. Immediate support is located at $39.90, while resistance sits at $49.54.
Market Sentiment: PLNT scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $66.31 (+58.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$43.54 -
$52.62
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
Protect Your Profits
Holding PLNT? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (68/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 58.4% below Wall St target ($66.31)
- CAUTION: Bottoming setup, but lagging the sector by 32% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$43.54 -
$52.62
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$39.90
Resistance Level
$49.54
Current Trend
Downtrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.43
Wall Street Target
$66.31
(+58.4%)
Revenue Growth (YoY)
4.5%
Earnings Growth (YoY)
26.1%
Profit Margin
18.3%
Valuation Discount vs History
-15.8% cheaper
PE vs Historical
11.4 vs 19.1
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-15.8%
(market-implied from PE analysis)
1-Year Target
$37.67
(-10%)
2-Year Target
$33.90
(-19%)
3-Year Target
$30.51
(-27%)
3-Yr Target (if PE normalizes)
(PE: 11→19)
$51.00
(+22%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 12.3%)
$105.78
(+153%)
Base:
(SPY PE: 11.4, Growth: 12.3%)
$59.25
(+42%)
Bear:
(PE: 9.7, Growth: 12.3%)
$50.36
(+20%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (14x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 14.36 | Current EPS (TTM): $2.94
Bull Case
$57.86
(+38%)
Analyst growth 24.6%, PE expands to 15.8
Base Case
$52.60
(+26%)
Market implied 24.6%, PE stable at 14.4
Bear Case
$28.71
(-31%)
Severe decline -20.0%, PE contracts to 12.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.4 to 19.1
Stabilization Target:
$69.96
(+67.2%)
PE Expansion Potential:
+67.2%
Share & Embed Analysis
Last updated: October 02, 2026 3:58 PM ET
Data refreshes hourly during market hours. Next update: 4:58 PM
Data refreshes hourly during market hours. Next update: 4:58 PM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced PLNT Option Strategies
Professional options setups generated by AI based on today's PLNT price and gamma walls.
