PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$50.01
-1.20 (-2.34%)
▼
5d:
-10.55%
30d:
-2.67%
90d:
+13.63%
WAIT
LOW Confidence
Analysis Updated: Aug 7, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Aug 7, 2026 at $50.01 · last confirmed Aug 7, 2026
Strength: 9.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: PLNT is down 10.6% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: PLNT is down 10.6% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$106.43
Based on 7.6% avg growth
INTRINSIC VALUE TODAY
$66.08
24.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $50.01, which is considered oversold relative to its 30-day fair value range of $51.42 to $55.36. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.7) compared to its historical average (20.3). Remarkably, the market is currently pricing in an annual earnings decline of 12.2% over the next few years. This pessimistic expectation contrasts with the company's recent 30.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $49.97. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PLNT has a weak technical setup (26/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $67.32 (+34.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $49.97. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PLNT has a weak technical setup (26/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $67.32 (+34.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$51.42 -
$55.36
Company Quality Score
42/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding PLNT? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (26/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 34.6% below Wall St target ($67.32)
- WARNING: Composite score 42/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$51.42 -
$55.36
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$49.97
Resistance Level
$57.40
Current Trend
Strong Downtrend
Technical data as of
Aug 7, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.74
Wall Street Target
$67.32
(+34.6%)
Revenue Growth (YoY)
19.7%
Earnings Growth (YoY)
30.2%
Profit Margin
17.8%
Valuation Discount vs History
-12.2% cheaper
PE vs Historical
13.7 vs 20.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.2%
(market-implied from PE analysis)
1-Year Target
$45.01
(-10%)
2-Year Target
$40.51
(-19%)
3-Year Target
$36.46
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14→20)
$53.87
(+8%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 11.2%)
$101.24
(+102%)
Base:
(SPY PE: 13.7, Growth: 11.2%)
$68.75
(+38%)
Bear:
(PE: 11.7, Growth: 11.2%)
$58.44
(+17%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 20.48 | Current EPS (TTM): $2.50
Bull Case
$82.02
(+64%)
Analyst growth 45.6%, PE expands to 22.5
Base Case
$74.56
(+49%)
Market implied 45.6%, PE stable at 20.5
Bear Case
$34.82
(-30%)
Severe decline -20.0%, PE contracts to 17.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.7 to 20.3
Stabilization Target:
$73.89
(+47.8%)
PE Expansion Potential:
+47.8%
Share & Embed Analysis
Last updated: August 08, 2026 4:52 PM ET
Data refreshes hourly during market hours. Next update: 5:52 PM
Data refreshes hourly during market hours. Next update: 5:52 PM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Professional options setups generated by AI based on today's PLNT price and gamma walls.
