Planet Fitness (PLNT) Stock: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$53.27
1.58 (3.06%)
▲
5d:
+7.81%
30d:
+29.93%
90d:
-0.39%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 05, 2026
12d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: PLNT shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: PLNT shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$101.15
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$62.81
15.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $53.27, which is considered extended relative to its 30-day fair value range of $42.11 to $50.72. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.5) compared to its historical average (18.7). Remarkably, the market is currently pricing in an annual earnings decline of 8.0% over the next few years. This pessimistic expectation contrasts with the company's recent 26.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a downtrend. The price is approaching resistance at $54.44. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.1% recently.
Market Sentiment: PLNT scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $65.39 (+22.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PLNT is in a downtrend. The price is approaching resistance at $54.44. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.1% recently.
Market Sentiment: PLNT scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $65.39 (+22.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$42.11 -
$50.72
Company Quality Score
27/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
28.6%
Protect Your Profits
Holding PLNT? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+5.0% above its trading range)
- BEARISH: Weak technical setup (5/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.1%)
- BULLISH: Trading 22.7% below Wall St target ($65.39)
- WARNING: Composite score 27/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$42.11 -
$50.72
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$44.72
Resistance Level
$54.44
Current Trend
Downtrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.54
Wall Street Target
$65.39
(+22.7%)
Revenue Growth (YoY)
4.5%
Earnings Growth (YoY)
26.1%
Profit Margin
18.3%
Valuation Discount vs History
-8.0% cheaper
PE vs Historical
14.5 vs 18.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.0%
(market-implied from PE analysis)
1-Year Target
$49.01
(-8%)
2-Year Target
$45.09
(-15%)
3-Year Target
$41.48
(-22%)
3-Yr Target (if PE normalizes)
(PE: 15→19)
$53.33
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 12.3%)
$102.98
(+93%)
Base:
(SPY PE: 14.5, Growth: 12.3%)
$75.42
(+42%)
Bear:
(PE: 12.4, Growth: 12.3%)
$64.11
(+20%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 17.58 | Current EPS (TTM): $2.94
Bull Case
$70.83
(+33%)
Analyst growth 24.6%, PE expands to 19.3
Base Case
$64.39
(+21%)
Market implied 24.6%, PE stable at 17.6
Bear Case
$35.15
(-34%)
Severe decline -20.0%, PE contracts to 14.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.5 to 18.7
Stabilization Target:
$68.49
(+28.6%)
PE Expansion Potential:
+28.6%
Share & Embed Analysis
Last updated: October 22, 2026 7:14 PM ET
Data refreshes hourly during market hours. Next update: 8:14 PM
Data refreshes hourly during market hours. Next update: 8:14 PM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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