PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$50.50
-0.83 (-1.62%)
▼
5d:
-3.66%
30d:
-0.2%
90d:
-28.27%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 05, 2026
22d
Smart Money Accumulation
None View Scanner →
Strength: 4.8/10
Get Alerted When PLNT Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -12.4% annual earnings decline despite 30% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -12.4% annual earnings decline despite 30% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$111.26
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$69.08
26.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $50.50, which is considered oversold relative to its 30-day fair value range of $50.59 to $52.58. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.0) compared to its historical average (20.9). Remarkably, the market is currently pricing in an annual earnings decline of 12.4% over the next few years. This pessimistic expectation contrasts with the company's recent 30.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $49.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $66.75 (+32.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $49.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $66.75 (+32.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$50.59 -
$52.58
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 32.2% below Wall St target ($66.75)
Trading Range Analysis
30-Day Trading Range
$50.59 -
$52.58
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$49.59
Resistance Level
$54.38
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.04
Wall Street Target
$66.75
(+32.2%)
Revenue Growth (YoY)
19.7%
Earnings Growth (YoY)
30.2%
Profit Margin
17.8%
Valuation Discount vs History
-12.4% cheaper
PE vs Historical
14.0 vs 20.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.4%
(market-implied from PE analysis)
1-Year Target
$45.45
(-10%)
2-Year Target
$40.91
(-19%)
3-Year Target
$36.81
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14→21)
$54.80
(+9%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 12.4%)
$111.30
(+120%)
Base:
(SPY PE: 14.0, Growth: 12.4%)
$71.76
(+42%)
Bear:
(PE: 11.9, Growth: 12.4%)
$60.99
(+21%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 18.53 | Current EPS (TTM): $2.77
Bull Case
$73.31
(+45%)
Analyst growth 29.8%, PE expands to 20.4
Base Case
$66.64
(+32%)
Market implied 29.8%, PE stable at 18.5
Bear Case
$34.90
(-31%)
Severe decline -20.0%, PE contracts to 15.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.0 to 20.9
Stabilization Target:
$75.16
(+48.8%)
PE Expansion Potential:
+48.8%
Share & Embed Analysis
Last updated: July 13, 2026 6:58 PM ET
Data refreshes hourly during market hours. Next update: 7:58 PM
Data refreshes hourly during market hours. Next update: 7:58 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Leisure Stocks
Top-rated stocks in Leisure by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
AS
Amer Sports, Inc. |
STRONG BUY
19 analysts |
$50 | 50 HOLD |
|
HAS
Hasbro Inc |
STRONG BUY
14 analysts |
$111 | 58 HOLD |
|
FUN
Six Flags Entertainment … |
STRONG BUY
14 analysts |
$26 | 56 HOLD |
|
MAT
Mattel Inc |
STRONG BUY
14 analysts |
$18 | 61 BUY |
|
PTON
Peloton Interactive Inc |
HOLD
21 analysts |
$8 | 56 HOLD |
Advanced PLNT Option Strategies
Professional options setups generated by AI based on today's PLNT price and gamma walls.
