Bath & Body Works (BBWI) Stock: Buy, Sell, or Hold?
BBWI - Bath & Body Works, Inc.
$17.34
-0.37 (-2.09%)
âŧ
5d:
+7.97%
30d:
-0.63%
90d:
-15.08%
WAIT
LOW Confidence
Analysis Updated: Oct 9, 2026 12:00 AM ET
Earnings: Nov 19, 2026
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Oct 5, 2026 at $17.46 · last confirmed Oct 7, 2026
Strength: 7.5/10
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: BBWI is fairly priced but lacks strong directional signals. At -3.4% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: BBWI is fairly priced but lacks strong directional signals. At -3.4% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$15.36
Based on -4.2% avg growth
INTRINSIC VALUE TODAY
$9.54
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BBWI is currently trading at $17.34, which is considered fair relative to its 30-day fair value range of $16.48 to $18.46. The stock's valuation (Forward PE: 6.7) is in line with its historical norms (7.4). Remarkably, the market is currently pricing in an annual earnings decline of 3.4% over the next few years. This pessimistic expectation contrasts with the company's recent 93.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, BBWI is in a downtrend. Immediate support is located at $15.75, while resistance sits at $18.45.
Market Sentiment: BBWI scores 27/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $24.06 (+38.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, BBWI is in a downtrend. Immediate support is located at $15.75, while resistance sits at $18.45.
Market Sentiment: BBWI scores 27/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $24.06 (+38.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$16.48 -
$18.46
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
50.0%
Protect Your Profits
Holding BBWI? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (27/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 38.8% below Wall St target ($24.06)
- WARNING: Composite score 49/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$16.48 -
$18.46
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$15.75
Resistance Level
$18.45
Current Trend
Downtrend
Technical data as of
Oct 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.70
Wall Street Target
$24.06
(+38.8%)
Revenue Growth (YoY)
-2.3%
Earnings Growth (YoY)
93.3%
Profit Margin
10.8%
Valuation Discount vs History
-3.4% cheaper
PE vs Historical
6.7 vs 7.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.4%
(market-implied from PE analysis)
1-Year Target
$16.75
(-3%)
2-Year Target
$16.18
(-7%)
3-Year Target
$15.63
(-10%)
3-Yr Target (if PE normalizes)
(PE: 7â7)
$17.27
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: -12.3%)
$37.49
(+116%)
Base:
(SPY PE: 6.7, Growth: -12.3%)
$12.64
(-27%)
Bear:
(PE: 5.7, Growth: -12.3%)
$10.74
(-38%)
đ
Valuation based on Current Earnings
Trailing PE: 4.66 | Current EPS (TTM): $3.80
Bull Case
$13.27
(-23%)
Analyst growth -31.9%, PE expands to 5.1
Base Case
$12.07
(-30%)
Market implied -31.9%, PE stable at 4.7
Bear Case
$12.04
(-31%)
Severe decline -20.0%, PE contracts to 4.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.7 to 7.4
Stabilization Target:
$19.16
(+10.5%)
PE Expansion Potential:
+10.5%
Share & Embed Analysis
Last updated: October 10, 2026 6:49 PM ET
Data refreshes hourly during market hours. Next update: 7:49 PM
Data refreshes hourly during market hours. Next update: 7:49 PM
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Technical Signals Check
Is BBWI showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced BBWI Option Strategies
Professional options setups generated by AI based on today's BBWI price and gamma walls.
