BC Stock Analysis: Buy, Sell, or Hold?
BC - Brunswick Corporation
$81.15
-0.37 (-0.45%)
▼
5d:
-1.19%
30d:
+3.06%
90d:
+9.59%
BUY
MODERATE Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Jul 23, 2026
29d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: BC shows positive signals but monitor for confirmation. Market pricing in 1.7% decline. Moderate conviction.
💡 BUY OPPORTUNITY: BC shows positive signals but monitor for confirmation. Market pricing in 1.7% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$167.22
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$103.83
21.8% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BC is currently trading at $81.15, which is considered fair relative to its 30-day fair value range of $78.54 to $83.50. The stock's valuation (Forward PE: 15.3) is in line with its historical norms (16.1). Remarkably, the market is currently pricing in an annual earnings decline of 1.7% over the next few years. This pessimistic expectation contrasts with the company's recent 6.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, BC is showing sideways momentum. Immediate support is located at $78.31, while resistance sits at $85.75.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $90.12 (+10.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, BC is showing sideways momentum. Immediate support is located at $78.31, while resistance sits at $85.75.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $90.12 (+10.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$78.54 -
$83.50
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($90.12)
Trading Range Analysis
30-Day Trading Range
$78.54 -
$83.50
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$78.31
Resistance Level
$85.75
Current Trend
Sideways
Technical data as of
Jun 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.28
Wall Street Target
$90.12
(+10.5%)
Revenue Growth (YoY)
12.8%
Earnings Growth (YoY)
6.7%
Profit Margin
-2.5%
Valuation Discount vs History
-1.7% cheaper
PE vs Historical
15.3 vs 16.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.7%
(market-implied from PE analysis)
1-Year Target
$80.13
(-2%)
2-Year Target
$78.77
(-3%)
3-Year Target
$77.43
(-5%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$81.57
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 25.1%)
$227.35
(+179%)
Base:
(SPY PE: 15.3, Growth: 25.1%)
$159.54
(+96%)
Bear:
(PE: 13.0, Growth: 25.1%)
$135.61
(+66%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.3 to 16.1
Stabilization Target:
$85.87
(+5.3%)
PE Expansion Potential:
+5.3%
Share & Embed Analysis
Last updated: June 23, 2026 3:27 PM ET
Data refreshes hourly during market hours. Next update: 4:27 PM
Data refreshes hourly during market hours. Next update: 4:27 PM
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Technical Signals Check
Is BC showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Christopher F Dekker
SELL
4981 shares
2026-02-06
David M Foulkes
SELL
38266 shares
2026-02-05
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