Church & Dwight (CHD) Stock: Buy, Sell, or Hold?
CHD - Church & Dwight Co., Inc.
$105.00
-0.96 (-0.91%)
▼
5d:
+2.31%
30d:
+9.24%
90d:
+9.16%
WAIT
LOW Confidence
Analysis Updated: Oct 21, 2026 12:00 AM ET
Earnings: Oct 30, 2026
7d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: CHD shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: CHD shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$126.16
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$78.34
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 24.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHD is currently trading at $105.00, which is considered extended relative to its 30-day fair value range of $94.04 to $101.46. The stock's valuation (Forward PE: 26.0) is in line with its historical norms (24.0). At these levels, the market is pricing in 2.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, CHD is in a strong downtrend. The price is approaching resistance at $106.00. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CHD scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, CHD is in a strong downtrend. The price is approaching resistance at $106.00. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CHD scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$94.04 -
$101.46
Company Quality Score
23/100
(STRONG SELL)
Volume Confirmation
HIGH
Confidence Score
24.8%
Protect Your Profits
CHD is technically overbought (RSI 73). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (5/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($104.63)
- NEUTRAL: Market pricing in 2.7% annual earnings growth - fairly valued
- WARNING: Composite score 23/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$94.04 -
$101.46
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$96.22
Resistance Level
$106.00
Current Trend
Strong Downtrend
Technical data as of
Oct 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
26.04
Wall Street Target
$104.63
(-0.4%)
Revenue Growth (YoY)
1.6%
Earnings Growth (YoY)
9.0%
Profit Margin
12.0%
Valuation Premium vs History
+2.7% premium
PE vs Historical
26.0 vs 24.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.7%
(market-implied from PE analysis)
1-Year Target
$107.84
(+3%)
2-Year Target
$110.75
(+6%)
3-Year Target
$113.74
(+8%)
3-Yr Target (if PE normalizes)
(PE: 26→24)
PE COMPRESSION
$104.84
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 26.0, Growth: 6.9%)
$128.21
(+22%)
Base:
(SPY PE: 19.9, Growth: 6.9%)
$97.79
(-7%)
Bear:
(PE: 16.9, Growth: 6.9%)
$83.12
(-21%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (26x PE) as earnings recover.
Trailing PE: 33.32 | Current EPS (TTM): $3.18
Bull Case
$147.81
(+41%)
Analyst growth 26.8%, PE expands to 36.7
Base Case
$134.37
(+28%)
Market implied 26.8%, PE stable at 33.3
Bear Case
$72.05
(-31%)
Severe decline -20.0%, PE contracts to 28.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 22, 2026 6:33 AM ET
Data refreshes hourly during market hours. Next update: 7:33 AM
Data refreshes hourly during market hours. Next update: 7:33 AM
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Technical Signals Check
Is CHD showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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