What is the fair value of PG stock?

Our analysis estimates the fair value range for PG to be between $143.65 and $146.59. The current price is $145.27.

What is the analyst price target for PG?

The average Wall Street analyst price target for PG is $160.61. This implies a potential upside of 10.6% from current levels.

Procter & Gamble (PG) Stock: Buy, Sell, or Hold?

PG - Procter & Gamble Company

SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS

$145.27

2.30 (1.61%) ▲

5d: -1.12%

30d: +0.83%

90d: -2.07%

WAIT

LOW Confidence

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Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Oct 23, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 4, 2026 at $146.44 · last confirmed Sep 9, 2026

Strength: 8.2/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
ℹ️ NEUTRAL: PG is fairly priced but lacks strong directional signals. At -0.1% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 2.5%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$170.48

Based on 3.3% avg growth

INTRINSIC VALUE TODAY

$105.85

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: PG is currently trading at $145.27, which is considered fair relative to its 30-day fair value range of $143.65 to $146.59. The stock's valuation (Forward PE: 20.6) is in line with its historical norms (20.6). Remarkably, the market is currently pricing in an annual earnings decline of 0.1% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, PG is in a strong downtrend. The price is currently testing key support at $141.86. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $160.61 (+10.6%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $143.65 - $146.59

Company Quality Score 47/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 70.0%

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All Signals

NEUTRAL: Price in fair range
NEUTRAL: Mixed technical signals (47/100)
BULLISH: High volume confirmation
BULLISH: Trading below Wall St target ($160.61)
WARNING: Composite score 47/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $143.65 - $146.59

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $141.86

Resistance Level $148.36

Current Trend Strong Downtrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 20.60

Wall Street Target $160.61 (+10.6%)

Revenue Growth (YoY) 1.5%

Earnings Growth (YoY) -15.5%

Profit Margin 18.4%

Valuation Discount vs History -0.1% cheaper

PE vs Historical 20.6 vs 20.6 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -0.1% (market-implied from PE analysis)

1-Year Target $145.12 (0%)

2-Year Target $144.98 (0%)

3-Year Target $144.83 (0%)

3-Yr Target (if PE normalizes) (PE: 21→21) $144.86 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.6, Growth: 2.5%) $156.36 (+8%)

Base: (SPY PE: 20.2, Growth: 2.5%) $153.12 (+5%)

Bear: (PE: 17.1, Growth: 2.5%) $130.16 (-10%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (21x PE) as earnings recover.

Trailing PE: 21.60 | Current EPS (TTM): $6.62

Bull Case $167.56 (+15%)

Analyst growth 6.5%, PE expands to 23.8

Base Case $152.32 (+5%)

Market implied 6.5%, PE stable at 21.6

Bear Case $97.22 (-33%)

Severe decline -20.0%, PE contracts to 18.4

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 20.6 to 20.6

Stabilization Target: $145.29 (+0.0%)

PE Expansion Potential: +0.0%

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Last updated: September 12, 2026 3:01 AM ET
Data refreshes hourly during market hours. Next update: 4:01 AM

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Technical Signals Check

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Insider Activity (6 Months)

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