Is PG stock a Buy, Sell, or Hold?

Based on our analysis, PG is currently a WAIT with low confidence. 📊 MIXED SIGNALS: PG shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of PG stock?

Our analysis estimates the fair value range for PG to be between $144.96 and $155.83. The current price is $165.59.

What is the analyst price target for PG?

The average Wall Street analyst price target for PG is $162.13. This implies a potential upside of -2.1% from current levels.

Procter & Gamble (PG) Stock: Buy, Sell, or Hold?

PG - Procter & Gamble Company

SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS

$165.59

8.75 (5.58%) ▲

5d: +5.42%

30d: +12.35%

90d: +12.33%

WAIT

LOW Confidence

Protect Your PG Gains

Analysis Updated: Oct 22, 2026 12:00 AM ET

Earnings: Oct 22, 2026 0d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 5, 2026 at $145.94 · last confirmed Oct 16, 2026

Strength: 8.6/10

Get Alerted When PG Hits Your Target Price

Join 10,000+ traders who never miss a move

You're in! Check your email to confirm and set your target price.

100% Free No spam, ever Unsubscribe anytime

Interactive Price Chart (1 Month)

Loading historical data...

💡

Bottom Line:
📊 MIXED SIGNALS: PG shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 2.5%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$171.31

Based on 3.3% avg growth

INTRINSIC VALUE TODAY

$106.37

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.7x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: PG is currently trading at $165.59, which is considered extended relative to its 30-day fair value range of $144.96 to $155.83. From a valuation perspective, the stock is trading at a premium (Forward PE: 23.5) compared to its historical average (20.7). At these levels, the market is pricing in 4.3% annual earnings growth.

Technical Outlook: Technically, PG is in a strong downtrend. The price is approaching resistance at $166.85. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.6% recently.

Market Sentiment: PG scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $144.96 - $155.83

Company Quality Score 26/100 (SELL)

Volume Confirmation HIGH

Confidence Score 27.1%

Protect Your Profits

PG is technically overbought (RSI 74). Consider hedging now to protect against a potential pullback while keeping your upside.

View Profit Protection Plan

All Signals

BEARISH: Price extended above range (+6.3% above its trading range)
BEARISH: Weak technical setup (5/100)
BULLISH: High volume confirmation
BULLISH: Strong upward momentum (+5.6%)
NEUTRAL: Near Wall St target ($162.13)
BULLISH: Expecting earnings turnaround to 4.3% growth with 1.5% revenue growth
WARNING: Composite score 26/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $144.96 - $155.83

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $149.92

Resistance Level $166.85

Current Trend Strong Downtrend

Technical data as of Oct 22, 2026

Fundamental Context

Forward P/E (Next Year Est.) 23.48

Wall Street Target $162.13 (-2.1%)

Revenue Growth (YoY) 1.5%

Earnings Growth (YoY) -15.5%

Profit Margin 18.4%

Valuation Premium vs History +4.3% premium

PE vs Historical 23.5 vs 20.7 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +4.3% (market-implied from PE analysis)

1-Year Target $172.71 (+4%)

2-Year Target $180.14 (+9%)

3-Year Target $187.88 (+14%)

3-Yr Target (if PE normalizes) (PE: 23→21) PE COMPRESSION $165.65 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 23.5, Growth: 2.5%) $178.23 (+8%)

Base: (SPY PE: 19.9, Growth: 2.5%) $150.77 (-9%)

Bear: (PE: 16.9, Growth: 2.5%) $128.16 (-23%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (23x PE) as earnings recover.

Trailing PE: 24.06 | Current EPS (TTM): $6.52

Bull Case $186.63 (+13%)

Analyst growth 8.2%, PE expands to 26.5

Base Case $169.66 (+3%)

Market implied 8.2%, PE stable at 24.1

Bear Case $106.65 (-36%)

Severe decline -20.0%, PE contracts to 20.5

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

Share & Embed Analysis

Found this analysis useful? Share it with your community or embed the live chart on your blog.

Tweet Reddit

bloggers & journalists: you are free to use our charts with attribution.

Last updated: October 22, 2026 6:58 PM ET
Data refreshes hourly during market hours. Next update: 7:58 PM

🔥 Top Stocks Breaking Out Now

Ticker	Score	Recommendation	Change %

See Full Scanner Results »

Technical Signals Check

Is PG showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

NEUTRAL

View Insider Activity Scanner

Unlock Insider Activity

See real-time buying/selling by company executives for PG.

Create Free Account

Already have an account? Log In

Featured in Portfolios

PG is a key holding in these high-performance investment strategies.

Dividend Aristocrats Income • +18.5% Return

View All Strategies

Top Rated Household & Personal Products Stocks

Top-rated stocks in Household & Personal Products by analyst ratings.

Stock	Analyst Consensus	Analyst Target	Tradestie Score
EL Estee Lauder Companies I…	BUY 30 analysts	$108	38 SELL
ELF ELF Beauty Inc	BUY 18 analysts	$109	34 SELL
CL Colgate-Palmolive Company	BUY 21 analysts	$98	24 SELL
CHD Church & Dwight Company …	HOLD 21 analysts	$105	23 SELL
SPB Spectrum Brands Holdings…	BUY 9 analysts	$99	58 HOLD

EL Estee Lauder Comp…

38 SELL

ELF ELF Beauty Inc

34 SELL

CL Colgate-Palmolive…

24 SELL

CHD Church & Dwight C…

23 SELL

SPB Spectrum Brands H…

58 HOLD

Advanced PG Option Strategies

Professional options setups generated by AI based on today's PG price and gamma walls.

Iron Condor Bull Call Bear Put Collar

More Analysis for PG

PG Technical Chart PG Price Prediction PG Earnings Date PG Investment Advisor PG Fair Price Analyzer PG Options Advisor PG Options Chain PG Options Analysis PG Competitors

Compare PG with Peers

PG vs JNJ
Which one to buy?

PG vs KO
Which one to buy?

PG vs MRK
Which one to buy?

PG vs HD
Which one to buy?

PG vs VZ
Which one to buy?

PG vs KVUE
Winner: PG

PG vs EL

CAT vs PG

Create New Comparison View All Competitors

Tradestie