What is the fair value of PG stock?

Our analysis estimates the fair value range for PG to be between $144.22 and $148.61. The current price is $144.68.

What is the analyst price target for PG?

The average Wall Street analyst price target for PG is $160.57. This implies a potential upside of 12.3% from current levels.

PG Stock Analysis: Buy, Sell, or Hold?

PG - Procter & Gamble Company

SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS

$144.68

1.71 (1.20%) ▲

5d: +0.09%

30d: -1.56%

90d: +0.89%

WAIT

LOW Confidence

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Analysis Updated: Aug 21, 2026 12:00 AM ET

Earnings: Jul 29, 2026 0d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Aug 7, 2026 at $145.79 · last confirmed Aug 20, 2026

Strength: 6.3/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
ℹ️ NEUTRAL: PG is fairly priced but lacks strong directional signals. At -0.6% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 2.5%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$170.48

Based on 3.3% avg growth

INTRINSIC VALUE TODAY

$105.85

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: PG is currently trading at $144.68, which is considered slightly low relative to its 30-day fair value range of $144.22 to $148.61. The stock's valuation (Forward PE: 20.3) is in line with its historical norms (20.6). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, PG is in a strong downtrend. The price is currently testing key support at $142.14. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: PG scores 64/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $160.57 (+12.3%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY LOW

Historical Trading Range $144.22 - $148.61

Company Quality Score 52/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 88.1%

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All Signals

BULLISH: Price oversold vs 30-day range
BULLISH: Strong technical setup (64/100)
BULLISH: High volume confirmation
BULLISH: Trading below Wall St target ($160.57)
WARNING: Composite score 52/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $144.22 - $148.61

Current vs Trading Range SLIGHTLY LOW

Support & Resistance Levels

Support Level $142.14

Resistance Level $146.46

Current Trend Strong Downtrend

Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 20.27

Wall Street Target $160.57 (+12.3%)

Revenue Growth (YoY) 1.5%

Earnings Growth (YoY) -15.5%

Profit Margin 18.4%

Valuation Discount vs History -0.6% cheaper

PE vs Historical 20.3 vs 20.6 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -0.6% (market-implied from PE analysis)

1-Year Target $142.11 (-1%)

2-Year Target $141.26 (-1%)

3-Year Target $140.41 (-2%)

3-Yr Target (if PE normalizes) (PE: 20→21) $142.69 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.3, Growth: 2.5%) $153.89 (+8%)

Base: (SPY PE: 20.1, Growth: 2.5%) $152.37 (+7%)

Bear: (PE: 17.1, Growth: 2.5%) $129.51 (-9%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (20x PE) as earnings recover.

Trailing PE: 21.84 | Current EPS (TTM): $6.61

Bull Case $169.46 (+17%)

Analyst growth 6.7%, PE expands to 24.0

Base Case $154.06 (+7%)

Market implied 6.7%, PE stable at 21.8

Bear Case $98.18 (-32%)

Severe decline -20.0%, PE contracts to 18.6

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 20.3 to 20.6

Stabilization Target: $145.29 (+1.6%)

PE Expansion Potential: +1.6%

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Last updated: August 23, 2026 1:33 AM ET
Data refreshes hourly during market hours. Next update: 2:33 AM

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Insider Activity (6 Months)

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