CHH Stock Analysis: Buy, Sell, or Hold?
CHH - Choice Hotels Intnl.
$111.49
-0.17 (-0.15%)
▼
5d:
+0.88%
30d:
+2.03%
90d:
+12.53%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 05, 2026
2d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$139.54
Based on 5.4% avg growth
INTRINSIC VALUE TODAY
$86.64
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHH is currently trading at $111.49, which is considered fair relative to its 30-day fair value range of $108.39 to $112.69. The stock's valuation (Forward PE: 14.7) is in line with its historical norms (14.1). At these levels, the market is pricing in 1.3% annual earnings growth.
Technical Outlook: Technically, CHH is in a uptrend. Immediate support is located at $105.46, while resistance sits at $115.77.
Market Sentiment: CHH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CHH is in a uptrend. Immediate support is located at $105.46, while resistance sits at $115.77.
Market Sentiment: CHH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$108.39 -
$112.69
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
81.9%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($113.33)
- BULLISH: Expecting earnings turnaround to 1.3% growth with 3.5% revenue growth
Trading Range Analysis
30-Day Trading Range
$108.39 -
$112.69
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$105.46
Resistance Level
$115.77
Current Trend
Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.65
Wall Street Target
$113.33
(+1.7%)
Revenue Growth (YoY)
3.5%
Earnings Growth (YoY)
-53.2%
Profit Margin
35.0%
Valuation Premium vs History
+1.3% premium
PE vs Historical
14.7 vs 14.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.3%
(market-implied from PE analysis)
1-Year Target
$112.94
(+1%)
2-Year Target
$114.41
(+3%)
3-Year Target
$115.89
(+4%)
3-Yr Target (if PE normalizes)
(PE: 15→14)
PE COMPRESSION
$111.53
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 6.8%)
$192.11
(+72%)
Base:
(SPY PE: 14.7, Growth: 6.8%)
$135.78
(+22%)
Bear:
(PE: 12.5, Growth: 6.8%)
$115.41
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 15.62 | Current EPS (TTM): $7.15
Bull Case
$130.72
(+17%)
Analyst growth 6.4%, PE expands to 17.2
Base Case
$118.84
(+7%)
Market implied 6.4%, PE stable at 15.6
Bear Case
$75.93
(-32%)
Severe decline -20.0%, PE contracts to 13.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 02, 2026 4:36 PM ET
Data refreshes hourly during market hours. Next update: 5:36 PM
Data refreshes hourly during market hours. Next update: 5:36 PM
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Technical Signals Check
Is CHH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott E Oaksmith
SELL
1603 shares
2026-03-18
Scott E Oaksmith
SELL
600 shares
2026-03-17
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