CHH Stock Analysis: Buy, Sell, or Hold?
CHH - Choice Hotels Intnl.
$109.62
0.37 (0.34%)
▲
5d:
+4.96%
30d:
+1.5%
90d:
-1.68%
BUY
HIGH Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 05, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$138.05
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$85.72
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHH is currently trading at $109.62, which is considered fair relative to its 30-day fair value range of $105.66 to $112.11. The stock's valuation (Forward PE: 14.6) is in line with its historical norms (14.1). At these levels, the market is pricing in 1.1% annual earnings growth.
Technical Outlook: Technically, CHH is showing sideways momentum. The price is approaching resistance at $110.93. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CHH scores 70/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CHH is showing sideways momentum. The price is approaching resistance at $110.93. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CHH scores 70/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$105.66 -
$112.11
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
81.9%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (70/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($115.27)
- BULLISH: Expecting earnings turnaround to 1.1% growth with 7.1% revenue growth
- BULLISH: Bottoming setup score 70/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$105.66 -
$112.11
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$101.27
Resistance Level
$110.93
Current Trend
Sideways
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.60
Wall Street Target
$115.27
(+5.2%)
Revenue Growth (YoY)
7.1%
Earnings Growth (YoY)
-19.4%
Profit Margin
32.6%
Valuation Premium vs History
+1.1% premium
PE vs Historical
14.6 vs 14.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.1%
(market-implied from PE analysis)
1-Year Target
$110.83
(+1%)
2-Year Target
$112.04
(+2%)
3-Year Target
$113.28
(+3%)
3-Yr Target (if PE normalizes)
(PE: 15→14)
PE COMPRESSION
$109.43
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 6.9%)
$184.37
(+68%)
Base:
(SPY PE: 14.6, Growth: 6.9%)
$134.08
(+22%)
Bear:
(PE: 12.4, Growth: 6.9%)
$113.97
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 15.47 | Current EPS (TTM): $7.06
Bull Case
$127.85
(+17%)
Analyst growth 6.4%, PE expands to 17.0
Base Case
$116.22
(+6%)
Market implied 6.4%, PE stable at 15.5
Bear Case
$74.29
(-32%)
Severe decline -20.0%, PE contracts to 13.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 23, 2026 6:26 PM ET
Data refreshes hourly during market hours. Next update: 7:26 PM
Data refreshes hourly during market hours. Next update: 7:26 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is CHH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott E Oaksmith
SELL
1603 shares
2026-03-18
Scott E Oaksmith
SELL
600 shares
2026-03-17
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