The Vita Coco (COCO) Stock: Buy, Sell, or Hold?
COCO - The Vita Coco Company, Inc. Common Stock
$52.01
0.91 (1.78%)
▲
5d:
-5.57%
30d:
-21.73%
90d:
-33.87%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: COCO shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: COCO shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$92.42
Based on 9.7% avg growth
INTRINSIC VALUE TODAY
$57.38
9.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: COCO is currently trading at $52.01, which is considered oversold relative to its 30-day fair value range of $56.41 to $65.92. From a valuation perspective, the stock is trading at a discount (Forward PE: 22.2) compared to its historical average (31.6). Remarkably, the market is currently pricing in an annual earnings decline of 11.0% over the next few years. This pessimistic expectation contrasts with the company's recent 115.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, COCO is in a downtrend. The price is currently testing key support at $50.62. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: COCO scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $83.89 (+61.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, COCO is in a downtrend. The price is currently testing key support at $50.62. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: COCO scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $83.89 (+61.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$56.41 -
$65.92
Company Quality Score
42/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding COCO? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 61.3% below Wall St target ($83.89)
- WARNING: Composite score 42/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$56.41 -
$65.92
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$50.62
Resistance Level
$63.18
Current Trend
Downtrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
22.23
Wall Street Target
$83.89
(+61.3%)
Revenue Growth (YoY)
28.1%
Earnings Growth (YoY)
115.8%
Profit Margin
15.5%
Valuation Discount vs History
-11.0% cheaper
PE vs Historical
22.2 vs 31.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-11.0%
(market-implied from PE analysis)
1-Year Target
$46.81
(-10%)
2-Year Target
$42.13
(-19%)
3-Year Target
$37.92
(-27%)
3-Yr Target (if PE normalizes)
(PE: 22→32)
$53.91
(+4%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.2, Growth: 15.3%)
$79.66
(+53%)
Base:
(SPY PE: 20.2, Growth: 15.3%)
$72.29
(+39%)
Bear:
(PE: 17.1, Growth: 15.3%)
$61.45
(+18%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Trailing PE: 28.39 | Current EPS (TTM): $1.80
Bull Case
$73.07
(+41%)
Analyst growth 30.0%, PE expands to 31.2
Base Case
$66.43
(+28%)
Market implied 30.0%, PE stable at 28.4
Bear Case
$34.75
(-33%)
Severe decline -20.0%, PE contracts to 24.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 22.2 to 31.6
Stabilization Target:
$73.94
(+42.2%)
PE Expansion Potential:
+42.2%
Share & Embed Analysis
Last updated: September 11, 2026 10:02 PM ET
Data refreshes hourly during market hours. Next update: 11:02 PM
Data refreshes hourly during market hours. Next update: 11:02 PM
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Technical Signals Check
Is COCO showing a specific setup today?
Insider Activity (6 Months)
0
Buys
12
Sells
Net
INSIDERS SELLING
Recent Transactions
Martin Roper
SELL
25000 shares
2026-04-16
Kenneth Sadowsky
SELL
3900 shares
2026-04-15
Martin Roper
SELL
25000 shares
2026-04-14
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Advanced COCO Option Strategies
Professional options setups generated by AI based on today's COCO price and gamma walls.
