Is KO stock a Buy, Sell, or Hold?

Based on our analysis, KO is currently a WAIT with low confidence. 📊 MIXED SIGNALS: KO shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of KO stock?

Our analysis estimates the fair value range for KO to be between $86.31 and $91.65. The current price is $95.34.

What is the analyst price target for KO?

The average Wall Street analyst price target for KO is $95.12. This implies a potential upside of -0.2% from current levels.

Coca-Cola (KO) Stock: Buy, Sell, or Hold?

KO - Coca-Cola Company

BEVERAGES

$95.34

2.66 (2.87%) ▲

5d: +3.63%

30d: +8.23%

90d: +15.91%

WAIT

LOW Confidence

Protect Your KO Gains

Analysis Updated: Oct 22, 2026 12:00 AM ET

Earnings: Oct 27, 2026 4d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 2, 2026 at $85.65 · last confirmed Oct 16, 2026

Strength: 9.0/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 MIXED SIGNALS: KO shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 6.7%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$106.54

Based on 5.4% avg growth

INTRINSIC VALUE TODAY

$66.15

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.3x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: KO is currently trading at $95.34, which is considered extended relative to its 30-day fair value range of $86.31 to $91.65. From a valuation perspective, the stock is trading at a premium (Forward PE: 27.1) compared to its historical average (23.3). At these levels, the market is pricing in 5.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, KO is in a strong uptrend. The price is approaching resistance at $95.37. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: KO scores 20/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $86.31 - $91.65

Company Quality Score 34/100 (SELL)

Volume Confirmation HIGH

Confidence Score 22.9%

Protect Your Profits

KO is technically overbought (RSI 73). Consider hedging now to protect against a potential pullback while keeping your upside.

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All Signals

BEARISH: Price extended above range
BEARISH: Weak technical setup (20/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($95.12)
NEUTRAL: Trading at premium valuation - market expects 5.0% growth which is achievable
WARNING: Composite score 34/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $86.31 - $91.65

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $87.39

Resistance Level $95.37

Current Trend Strong Uptrend

Technical data as of Oct 22, 2026

Fundamental Context

Forward P/E (Next Year Est.) 27.05

Wall Street Target $95.13 (-0.2%)

Revenue Growth (YoY) 6.7%

Earnings Growth (YoY) 16.9%

Profit Margin 28.6%

Valuation Premium vs History +5.0% premium

PE vs Historical 27.1 vs 23.3 STRETCHED

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +5.0% (market-implied from PE analysis)

1-Year Target $100.11 (+5%)

2-Year Target $105.11 (+10%)

3-Year Target $110.37 (+16%)

3-Yr Target (if PE normalizes) (PE: 27→23) PE COMPRESSION $95.06 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 27.1, Growth: 6.7%) $115.72 (+21%)

Base: (SPY PE: 19.9, Growth: 6.7%) $84.96 (-11%)

Bear: (PE: 16.9, Growth: 6.7%) $72.21 (-24%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (27x PE) as earnings recover.

Trailing PE: 28.08 | Current EPS (TTM): $3.33

Bull Case $108.81 (+17%)

Analyst growth 5.8%, PE expands to 30.9

Base Case $98.91 (+7%)

Market implied 5.8%, PE stable at 28.1

Bear Case $63.57 (-31%)

Severe decline -20.0%, PE contracts to 23.9

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: October 22, 2026 5:40 PM ET
Data refreshes hourly during market hours. Next update: 6:40 PM

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Technical Signals Check

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Insider Activity (6 Months)

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