Is KO stock a Buy, Sell, or Hold?

Based on our analysis, KO is currently a WAIT with low confidence. 📊 MIXED SIGNALS: KO shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of KO stock?

Our analysis estimates the fair value range for KO to be between $83.19 and $88.84. The current price is $91.10.

What is the analyst price target for KO?

The average Wall Street analyst price target for KO is $94.70. This implies a potential upside of 3.9% from current levels.

KO Stock Analysis: Buy, Sell, or Hold?

KO - Coca-Cola Company

BEVERAGES

$91.10

0.60 (0.66%) ▲

5d: +3.87%

30d: +12.23%

90d: +12.23%

WAIT

LOW Confidence

Protect Your KO Gains

Analysis Updated: Aug 21, 2026 12:00 AM ET

Earnings: Oct 20, 2026

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Aug 7, 2026 at $87.05 · last confirmed Aug 17, 2026

Strength: 7.2/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 MIXED SIGNALS: KO shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 6.8%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$105.02

Based on 5.4% avg growth

INTRINSIC VALUE TODAY

$65.21

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.9x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: KO is currently trading at $91.10, which is considered extended relative to its 30-day fair value range of $83.19 to $88.84. From a valuation perspective, the stock is trading at a premium (Forward PE: 25.8) compared to its historical average (22.9). At these levels, the market is pricing in 4.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, KO is in a strong uptrend. The price is approaching resistance at $91.86. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: The stock scores a mixed 42/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $83.19 - $88.84

Company Quality Score 44/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 47.1%

Protect Your Profits

KO is technically overbought (RSI 71). Consider hedging now to protect against a potential pullback while keeping your upside.

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All Signals

BEARISH: Price extended above range
NEUTRAL: Mixed technical signals (42/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($94.70)
NEUTRAL: Market pricing in 4.1% annual earnings growth - fairly valued
WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $83.19 - $88.84

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $85.66

Resistance Level $91.87

Current Trend Strong Uptrend

Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 25.83

Wall Street Target $94.70 (+3.9%)

Revenue Growth (YoY) 6.7%

Earnings Growth (YoY) 16.9%

Profit Margin 28.6%

Valuation Premium vs History +4.1% premium

PE vs Historical 25.8 vs 22.9 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +4.1% (market-implied from PE analysis)

1-Year Target $94.84 (+4%)

2-Year Target $98.72 (+8%)

3-Year Target $102.77 (+13%)

3-Yr Target (if PE normalizes) (PE: 26→23) PE COMPRESSION $91.10 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 25.8, Growth: 6.8%) $111.01 (+22%)

Base: (SPY PE: 20.1, Growth: 6.8%) $86.25 (-5%)

Bear: (PE: 17.1, Growth: 6.8%) $73.31 (-20%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (26x PE) as earnings recover.

Trailing PE: 27.10 | Current EPS (TTM): $3.34

Bull Case $105.11 (+15%)

Analyst growth 5.6%, PE expands to 29.8

Base Case $95.55 (+5%)

Market implied 5.6%, PE stable at 27.1

Bear Case $61.54 (-32%)

Severe decline -20.0%, PE contracts to 23.0

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: August 23, 2026 5:06 AM ET
Data refreshes hourly during market hours. Next update: 6:06 AM

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Insider Activity (6 Months)

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KOF Coca-Cola Femsa SAB de C…	STRONG BUY 13 analysts	$120	49 HOLD
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