KO Stock Analysis: Buy, Sell, or Hold?
KO - Coca-Cola Company
$87.59
-0.90 (-1.02%)
▼
5d:
+6.49%
30d:
+7.75%
90d:
+11.21%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Oct 20, 2026
Smart Money Distribution
None View Scanner →
Strength: 9.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: KO is fairly valued with market pricing in 3.0% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: KO is fairly valued with market pricing in 3.0% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$104.10
Based on 5.4% avg growth
INTRINSIC VALUE TODAY
$64.64
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KO is currently trading at $87.59, which is considered extended relative to its 30-day fair value range of $80.77 to $85.63. The stock's valuation (Forward PE: 24.8) is in line with its historical norms (22.7). At these levels, the market is pricing in 3.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, KO is in a strong uptrend. Immediate support is located at $80.88, while resistance sits at $90.92.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, KO is in a strong uptrend. Immediate support is located at $80.88, while resistance sits at $90.92.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$80.77 -
$85.63
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
58.1%
Protect Your Profits
Holding KO? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($94.70)
- NEUTRAL: Market pricing in 3.0% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$80.77 -
$85.63
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$80.88
Resistance Level
$90.92
Current Trend
Strong Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
24.84
Wall Street Target
$94.70
(+8.1%)
Revenue Growth (YoY)
6.7%
Earnings Growth (YoY)
16.9%
Profit Margin
28.6%
Valuation Premium vs History
+3.0% premium
PE vs Historical
24.8 vs 22.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.0%
(market-implied from PE analysis)
1-Year Target
$90.22
(+3%)
2-Year Target
$92.92
(+6%)
3-Year Target
$95.71
(+9%)
3-Yr Target (if PE normalizes)
(PE: 25→23)
PE COMPRESSION
$87.47
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.8, Growth: 6.8%)
$106.75
(+22%)
Base:
(SPY PE: 20.7, Growth: 6.8%)
$89.09
(+2%)
Bear:
(PE: 17.6, Growth: 6.8%)
$75.73
(-14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (25x PE) as earnings recover.
Trailing PE: 26.57 | Current EPS (TTM): $3.33
Bull Case
$103.08
(+18%)
Analyst growth 5.9%, PE expands to 29.2
Base Case
$93.71
(+7%)
Market implied 5.9%, PE stable at 26.6
Bear Case
$60.17
(-31%)
Severe decline -20.0%, PE contracts to 22.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 02, 2026 3:38 PM ET
Data refreshes hourly during market hours. Next update: 4:38 PM
Data refreshes hourly during market hours. Next update: 4:38 PM
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Technical Signals Check
Is KO showing a specific setup today?
Insider Activity (6 Months)
3
Buys
11
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
BUY
2026-03-30
Ro Khanna
BUY
2026-03-23
Ro Khanna
BUY
2026-03-10
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