Is KO stock a Buy, Sell, or Hold?

Based on our analysis, KO is currently a WAIT with low confidence. 📊 MIXED SIGNALS: KO shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of KO stock?

Our analysis estimates the fair value range for KO to be between $81.85 and $86.66. The current price is $87.05.

What is the analyst price target for KO?

The average Wall Street analyst price target for KO is $94.70. This implies a potential upside of 8.8% from current levels.

KO Stock Analysis: Buy, Sell, or Hold?

KO - Coca-Cola Company

BEVERAGES

$87.05

0.20 (0.23%) ▲

5d: -0.62%

30d: +5.35%

90d: +10.99%

WAIT

LOW Confidence

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Analysis Updated: Aug 7, 2026 12:00 AM ET

Earnings: Oct 20, 2026

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Aug 7, 2026 at $87.05 · last confirmed Aug 7, 2026

Strength: 8.8/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 MIXED SIGNALS: KO shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 6.8%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$104.10

Based on 5.4% avg growth

INTRINSIC VALUE TODAY

$64.64

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.7x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: KO is currently trading at $87.05, which is considered extended relative to its 30-day fair value range of $81.85 to $86.66. The stock's valuation (Forward PE: 24.7) is in line with its historical norms (22.7). At these levels, the market is pricing in 2.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, KO is in a strong uptrend. Immediate support is located at $82.50, while resistance sits at $90.92.

Market Sentiment: KO has a weak technical setup (18/100), with bearish trendlines and momentum suggesting caution for short-term entries. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $81.85 - $86.66

Company Quality Score 39/100 (SELL)

Volume Confirmation HIGH

Confidence Score 24.8%

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All Signals

BEARISH: Price extended above range
BEARISH: Weak technical setup (18/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($94.70)
NEUTRAL: Market pricing in 2.8% annual earnings growth - fairly valued
WARNING: Composite score 39/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $81.85 - $86.66

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $82.50

Resistance Level $90.92

Current Trend Strong Uptrend

Technical data as of Aug 7, 2026

Fundamental Context

Forward P/E (Next Year Est.) 24.69

Wall Street Target $94.70 (+8.8%)

Revenue Growth (YoY) 6.7%

Earnings Growth (YoY) 16.9%

Profit Margin 28.6%

Valuation Premium vs History +2.8% premium

PE vs Historical 24.7 vs 22.7 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +2.8% (market-implied from PE analysis)

1-Year Target $89.49 (+3%)

2-Year Target $91.99 (+6%)

3-Year Target $94.57 (+9%)

3-Yr Target (if PE normalizes) (PE: 25→23) PE COMPRESSION $86.96 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 24.7, Growth: 6.8%) $106.09 (+22%)

Base: (SPY PE: 20.2, Growth: 6.8%) $86.94 (0%)

Bear: (PE: 17.2, Growth: 6.8%) $73.90 (-15%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (25x PE) as earnings recover.

Trailing PE: 26.08 | Current EPS (TTM): $3.33

Bull Case $101.17 (+16%)

Analyst growth 5.9%, PE expands to 28.7

Base Case $91.97 (+6%)

Market implied 5.9%, PE stable at 26.1

Bear Case $59.06 (-32%)

Severe decline -20.0%, PE contracts to 22.2

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: August 08, 2026 4:53 PM ET
Data refreshes hourly during market hours. Next update: 5:53 PM

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Insider Activity (6 Months)

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INSIDERS SELLING

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Top Rated Beverages - Non-Alcoholic Stocks

Top-rated stocks in Beverages - Non-Alcoholic by analyst ratings.

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CELH Celsius Holdings Inc	BUY 21 analysts	$54	57 HOLD
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KDP Keurig Dr Pepper Inc	BUY 21 analysts	$35	50 HOLD
KOF Coca-Cola Femsa SAB de C…	STRONG BUY 13 analysts	$118	43 HOLD
PEP PepsiCo Inc	SELL 23 analysts	$155	54 HOLD

CELH Celsius Holdings …

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