What is the fair value of KO stock?

Our analysis estimates the fair value range for KO to be between $86.83 and $89.95. The current price is $88.29.

What is the analyst price target for KO?

The average Wall Street analyst price target for KO is $94.70. This implies a potential upside of 7.3% from current levels.

Coca-Cola (KO) Stock: Buy, Sell, or Hold?

KO - Coca-Cola Company

BEVERAGES

$88.29

0.46 (0.52%) ▲

5d: -0.59%

30d: +1.82%

90d: +6.98%

WAIT

LOW Confidence

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Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Oct 20, 2026

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Sep 8, 2026 at $88.26 · last confirmed Sep 9, 2026

Strength: 7.0/10

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Interactive Price Chart (1 Month)

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Bottom Line:
ℹ️ NEUTRAL: KO is fairly priced but lacks strong directional signals. At 2.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

KO is flagged by 1 backtest-validated scanner today

SPY Bullish (stocks from this scanner have beaten SPY by a median 0.67% over the next 20 trading days; KO has been on it 1 day). Backtested on 8 months of scanner history vs the S&P 500, as of 2026-09-11.

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 6.8%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$105.94

Based on 5.4% avg growth

INTRINSIC VALUE TODAY

$65.78

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.1x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: KO is currently trading at $88.29, which is considered fair relative to its 30-day fair value range of $86.83 to $89.95. The stock's valuation (Forward PE: 25.0) is in line with its historical norms (23.1). At these levels, the market is pricing in 2.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, KO is in a strong uptrend. The price is currently testing key support at $87.41. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock scores a mixed 50/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $86.83 - $89.95

Company Quality Score 51/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 68.6%

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All Signals

NEUTRAL: Price in fair range
NEUTRAL: Mixed technical signals (50/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($94.70)
NEUTRAL: Market pricing in 2.8% annual earnings growth - fairly valued
WARNING: Composite score 51/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $86.83 - $89.95

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $87.41

Resistance Level $90.04

Current Trend Strong Uptrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 25.04

Wall Street Target $94.70 (+7.3%)

Revenue Growth (YoY) 6.7%

Earnings Growth (YoY) 16.9%

Profit Margin 28.6%

Valuation Premium vs History +2.8% premium

PE vs Historical 25.0 vs 23.1 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +2.8% (market-implied from PE analysis)

1-Year Target $90.76 (+3%)

2-Year Target $93.30 (+6%)

3-Year Target $95.92 (+9%)

3-Yr Target (if PE normalizes) (PE: 25→23) PE COMPRESSION $88.50 (+0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 25.0, Growth: 6.8%) $107.59 (+22%)

Base: (SPY PE: 20.2, Growth: 6.8%) $86.68 (-2%)

Bear: (PE: 17.1, Growth: 6.8%) $73.67 (-17%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (25x PE) as earnings recover.

Trailing PE: 26.30 | Current EPS (TTM): $3.34

Bull Case $102.00 (+16%)

Analyst growth 5.6%, PE expands to 28.9

Base Case $92.73 (+5%)

Market implied 5.6%, PE stable at 26.3

Bear Case $59.72 (-32%)

Severe decline -20.0%, PE contracts to 22.4

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: September 12, 2026 9:04 AM ET
Data refreshes hourly during market hours. Next update: 10:04 AM

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Insider Activity (6 Months)

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Net

NEUTRAL

Recent Transactions

Ro Khanna BUY 2026-03-30

Ro Khanna BUY 2026-03-23

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Top Rated Beverages - Non-Alcoholic Stocks

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MNST Monster Beverage Corp	BUY 25 analysts	$50	50 HOLD
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KOF Coca-Cola Femsa SAB de C…	STRONG BUY 13 analysts	$121	54 HOLD
PEP PepsiCo Inc	SELL 23 analysts	$155	58 HOLD

MNST Monster Beverage …

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KDP Keurig Dr Pepper …

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KOF Coca-Cola Femsa S…

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PEP PepsiCo Inc

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