DECK Stock Analysis: Buy, Sell, or Hold?
DECK - Deckers Outdoor Corp
$91.68
2.82 (3.17%)
▲
5d:
-1.51%
30d:
-4.73%
90d:
-10.66%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Oct 22, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Aug 10, 2026 at $97.44 · last confirmed Aug 19, 2026
Strength: 6.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: DECK shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: DECK shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$140.54
Based on 5.6% avg growth
INTRINSIC VALUE TODAY
$87.27
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DECK is currently trading at $91.68, which is considered oversold relative to its 30-day fair value range of $92.70 to $104.29. From a valuation perspective, the stock is trading at a discount (Forward PE: 12.4) compared to its historical average (14.5). Remarkably, the market is currently pricing in an annual earnings decline of 5.0% over the next few years. This pessimistic expectation contrasts with the company's recent 1.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DECK is in a downtrend. Immediate support is located at $88.13, while resistance sits at $98.18. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $122.81 (+34.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, DECK is in a downtrend. Immediate support is located at $88.13, while resistance sits at $98.18. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $122.81 (+34.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$92.70 -
$104.29
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
84.3%
Protect Your Profits
Holding DECK? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (47/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.2%)
- BULLISH: Trading 34.0% below Wall St target ($122.81)
- WARNING: Composite score 50/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$92.70 -
$104.29
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$88.13
Resistance Level
$98.18
Current Trend
Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.42
Wall Street Target
$122.81
(+34.0%)
Revenue Growth (YoY)
5.7%
Earnings Growth (YoY)
1.1%
Profit Margin
18.4%
Valuation Discount vs History
-5.0% cheaper
PE vs Historical
12.4 vs 14.5
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.0%
(market-implied from PE analysis)
1-Year Target
$87.10
(-5%)
2-Year Target
$82.74
(-10%)
3-Year Target
$78.60
(-14%)
3-Yr Target (if PE normalizes)
(PE: 12→15)
$91.79
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 7.2%)
$182.29
(+99%)
Base:
(SPY PE: 12.4, Growth: 7.2%)
$112.79
(+23%)
Bear:
(PE: 10.6, Growth: 7.2%)
$95.87
(+5%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 12.64 | Current EPS (TTM): $7.03
Bull Case
$102.66
(+12%)
Analyst growth 5.0%, PE expands to 13.9
Base Case
$93.32
(+2%)
Market implied 5.0%, PE stable at 12.6
Bear Case
$60.42
(-34%)
Severe decline -20.0%, PE contracts to 10.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 12.4 to 14.5
Stabilization Target:
$107.06
(+16.8%)
PE Expansion Potential:
+16.8%
Share & Embed Analysis
Last updated: August 23, 2026 1:32 AM ET
Data refreshes hourly during market hours. Next update: 2:32 AM
Data refreshes hourly during market hours. Next update: 2:32 AM
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Technical Signals Check
Is DECK showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-23
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