DLX
Deluxe Corporation
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
Deluxe (DLX) Stock: Buy, Sell, or Hold?
$26.54
-0.05 (-0.19%)
▼
5d:
+13.32%
30d:
+14.89%
90d:
+9.49%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (27%)
Quality Score
27/100
Position
EXTENDED
30-Day Fair Range
$22.13 – $25.09
Position: EXTENDED
Forward P/E & Valuation
6.4x
FAIR
vs 6.1x historical avg
Wall Street Target
$34.00
+28.1% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$21.98 / $28.03
Trend: Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: DLX shows conflicting indicators. Wait for confirmation before entering.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$32.44
Based on 5.2% avg growth
INTRINSIC VALUE TODAY
$20.14
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DLX is currently trading at $26.54, which is considered extended relative to its 30-day fair value range of $22.13 to $25.09. The stock's valuation (Forward PE: 6.4) is in line with its historical norms (6.1). At these levels, the market is pricing in 1.9% annual earnings growth.
Technical Outlook: Technically, DLX is in a downtrend. Immediate support is located at $21.98, while resistance sits at $28.02.
Market Sentiment: DLX scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $34.00 (+28.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, DLX is in a downtrend. Immediate support is located at $21.98, while resistance sits at $28.02.
Market Sentiment: DLX scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $34.00 (+28.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$22.13 -
$25.09
Company Quality Score
27/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
27.1%
Trading Range & Key Levels
30-Day Trading Range
$22.13 -
$25.09
Current vs Trading Range
EXTENDED
Support Level
$21.98
Resistance Level
$28.03
Current Trend
Downtrend
Technical data as of
Nov 11, 2026
Quantitative Signal Breakdown
- BEARISH: Price extended above range (+5.8% above its trading range)
- BEARISH: Weak technical setup (0/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 28.1% below Wall St target ($34.00)
- BULLISH: Expecting earnings turnaround to 1.9% growth with 2.5% revenue growth
- WARNING: Composite score 27/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
6.43
Wall Street Target
$34.00
(+28.1%)
Revenue Growth (YoY)
2.5%
Earnings Growth (YoY)
-62.2%
Profit Margin
3.8%
Valuation Premium vs History
+1.9% premium
PE vs Historical
6.4 vs 6.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.9%
(market-implied from PE analysis)
1-Year Target
$27.04
(+2%)
2-Year Target
$27.56
(+4%)
3-Year Target
$28.08
(+6%)
3-Yr Target (if PE normalizes)
(PE: 6→6)
PE COMPRESSION
$26.64
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 6.4%)
$98.87
(+273%)
Base:
(SPY PE: 6.4, Growth: 6.4%)
$32.01
(+21%)
Bear:
(PE: 5.5, Growth: 6.4%)
$27.21
(+3%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 15.46 | Current EPS (TTM): $1.72
Bull Case
$58.50
(+120%)
Analyst growth 100.0%, PE expands to 17.0
Base Case
$53.18
(+100%)
Market implied 100.0%, PE stable at 15.5
Bear Case
$18.08
(-32%)
Severe decline -20.0%, PE contracts to 13.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (DLX)
Bullish
1 Retail Mentions
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Jul 23, 2026
Daily AI digest
AI Retail Discussion Summary:
Deluxe Merchant Services, a payment processing solution by Deluxe Corporation, has won the 2026 Call Center Award of Distinction for the 14th consecutive year, highlighting their commitment to customer care.
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 11, 2026 8:45 PM ET
Data refreshes hourly during market hours. Next update: 9:45 PM
Data refreshes hourly during market hours. Next update: 9:45 PM
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Technical Signals Check
Is DLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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