Deluxe (DLX) Stock: Buy, Sell, or Hold?
DLX - Deluxe Corporation
$22.61
-0.33 (-1.44%)
▼
5d:
-7.07%
30d:
-4.92%
90d:
-6.34%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: DLX shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: DLX shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$32.36
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$20.09
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DLX is currently trading at $22.61, which is considered oversold relative to its 30-day fair value range of $23.19 to $24.07. The stock's valuation (Forward PE: 5.6) is in line with its historical norms (6.1). Remarkably, the market is currently pricing in an annual earnings decline of 3.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, DLX is showing sideways momentum. The price is currently testing key support at $22.55. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 44/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $32.25 (+42.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, DLX is showing sideways momentum. The price is currently testing key support at $22.55. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 44/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $32.25 (+42.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$23.19 -
$24.07
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (44/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 42.6% below Wall St target ($32.25)
- WARNING: Composite score 50/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$23.19 -
$24.07
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$22.55
Resistance Level
$24.50
Current Trend
Sideways
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
5.58
Wall Street Target
$32.25
(+42.6%)
Revenue Growth (YoY)
-4.2%
Earnings Growth (YoY)
-17.7%
Profit Margin
4.8%
Valuation Discount vs History
-3.1% cheaper
PE vs Historical
5.6 vs 6.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.1%
(market-implied from PE analysis)
1-Year Target
$21.91
(-3%)
2-Year Target
$21.23
(-6%)
3-Year Target
$20.57
(-9%)
3-Yr Target (if PE normalizes)
(PE: 6→6)
$22.48
(-1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 7.1%)
$101.42
(+349%)
Base:
(SPY PE: 5.6, Growth: 7.1%)
$27.75
(+23%)
Bear:
(PE: 4.7, Growth: 7.1%)
$23.59
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (11x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 10.52 | Current EPS (TTM): $2.18
Bull Case
$46.88
(+107%)
Analyst growth 85.8%, PE expands to 11.6
Base Case
$42.62
(+89%)
Market implied 85.8%, PE stable at 10.5
Bear Case
$15.60
(-31%)
Severe decline -20.0%, PE contracts to 8.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 5.6 to 6.1
Stabilization Target:
$24.70
(+9.3%)
PE Expansion Potential:
+9.3%
Share & Embed Analysis
Last updated: October 02, 2026 6:46 PM ET
Data refreshes hourly during market hours. Next update: 7:46 PM
Data refreshes hourly during market hours. Next update: 7:46 PM
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Technical Signals Check
Is DLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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