Krispy Kreme (DNUT) Stock: Buy, Sell, or Hold?
DNUT - Krispy Kreme, Inc. Common Stock
$2.82
-0.13 (-4.41%)
▼
5d:
-6.62%
30d:
-5.37%
90d:
-13.5%
HOLD
MODERATE Confidence
Analysis Updated: Oct 23, 2026 12:00 AM ET
Earnings: Nov 05, 2026
12d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DNUT shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DNUT shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: DNUT is currently trading at $2.82, which is considered oversold relative to its 30-day fair value range of $2.90 to $3.07. The stock's valuation (Forward PE: 62.5) is in line with its historical norms (64.4). Remarkably, the market is currently pricing in an annual earnings decline of 1.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, DNUT is in a downtrend. The price is currently testing key support at $2.81. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.4% recently.
Market Sentiment: The stock scores a mixed 44/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $4.08 (+38.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DNUT is in a downtrend. The price is currently testing key support at $2.81. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.4% recently.
Market Sentiment: The stock scores a mixed 44/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $4.08 (+38.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$2.90 -
$3.07
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
Protect Your Profits
Holding DNUT? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (44/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-4.4%)
- BULLISH: Trading 38.4% below Wall St target ($4.08)
- NEUTRAL: Bottoming setup forming (44/100) — watch for confirmation
- CAUTION: 5-day price weakness (-6.6%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$2.90 -
$3.07
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$2.81
Resistance Level
$3.18
Current Trend
Downtrend
Technical data as of
Oct 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
62.50
Wall Street Target
$4.08
(+38.4%)
Revenue Growth (YoY)
-12.8%
Profit Margin
-6.2%
Valuation Discount vs History
-1.0% cheaper
PE vs Historical
62.5 vs 64.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.0%
(market-implied from PE analysis)
1-Year Target
$2.92
(-1%)
2-Year Target
$2.89
(-2%)
3-Year Target
$2.86
(-3%)
3-Yr Target (if PE normalizes)
(PE: 63→64)
$2.95
(0%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 62.5 to 64.4
Stabilization Target:
$3.04
(+3.0%)
PE Expansion Potential:
+3.0%
Share & Embed Analysis
Last updated: October 23, 2026 3:59 PM ET
Data refreshes hourly during market hours. Next update: 4:59 PM
Data refreshes hourly during market hours. Next update: 4:59 PM
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Technical Signals Check
Is DNUT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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