The Kroger (KR) Stock: Buy, Sell, or Hold?
KR - The Kroger Co.
$63.09
2.35 (3.87%)
▲
5d:
+6.48%
30d:
+1.35%
90d:
+7.64%
WAIT
LOW Confidence
Analysis Updated: Oct 14, 2026 12:00 AM ET
Earnings: Dec 03, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Oct 2, 2026 at $59.03 · last confirmed Oct 12, 2026
Strength: 7.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: KR shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: KR shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$90.28
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$56.06
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $63.09, which is considered extended relative to its 30-day fair value range of $57.98 to $61.36. The stock's valuation (Forward PE: 11.9) is in line with its historical norms (12.2). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This pessimistic expectation contrasts with the company's recent 15.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $63.80. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.9% recently.
Market Sentiment: KR scores 28/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $63.80. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.9% recently.
Market Sentiment: KR scores 28/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$57.98 -
$61.36
Company Quality Score
46/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
28.6%
Protect Your Profits
Holding KR? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (28/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.9%)
- NEUTRAL: Near Wall St target ($68.32)
- WARNING: Composite score 46/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$57.98 -
$61.36
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$57.75
Resistance Level
$63.80
Current Trend
Uptrend
Technical data as of
Oct 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.95
Wall Street Target
$68.32
(+8.3%)
Revenue Growth (YoY)
2.0%
Earnings Growth (YoY)
15.3%
Profit Margin
0.7%
Valuation Discount vs History
-0.6% cheaper
PE vs Historical
12.0 vs 12.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.6%
(market-implied from PE analysis)
1-Year Target
$62.71
(-1%)
2-Year Target
$62.34
(-1%)
3-Year Target
$61.96
(-2%)
3-Yr Target (if PE normalizes)
(PE: 12→12)
$63.28
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 10.0%)
$139.65
(+121%)
Base:
(SPY PE: 11.9, Growth: 10.0%)
$84.00
(+33%)
Bear:
(PE: 10.2, Growth: 10.0%)
$71.40
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (34x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 33.74 | Current EPS (TTM): $1.80
Bull Case
$133.63
(+112%)
Analyst growth 100.0%, PE expands to 37.1
Base Case
$121.48
(+93%)
Market implied 100.0%, PE stable at 33.7
Bear Case
$41.30
(-35%)
Severe decline -20.0%, PE contracts to 28.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.9 to 12.2
Stabilization Target:
$64.43
(+2.1%)
PE Expansion Potential:
+2.1%
Share & Embed Analysis
Last updated: October 14, 2026 8:25 PM ET
Data refreshes hourly during market hours. Next update: 9:25 PM
Data refreshes hourly during market hours. Next update: 9:25 PM
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| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced KR Option Strategies
Professional options setups generated by AI based on today's KR price and gamma walls.
