The Kroger (KR) Stock: Buy, Sell, or Hold?
KR - The Kroger Co.
$58.92
1.28 (2.22%)
â˛
5d:
-3.01%
30d:
+0.8%
90d:
+1.99%
WAIT
LOW Confidence
Analysis Updated: Sep 24, 2026 12:00 AM ET
Earnings: Sep 11, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: KR is fairly priced but lacks strong directional signals. At -3.7% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: KR is fairly priced but lacks strong directional signals. At -3.7% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$90.28
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$56.06
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $58.92, which is considered fair relative to its 30-day fair value range of $56.76 to $59.92. From a valuation perspective, the stock is trading at a discount (Forward PE: 10.9) compared to its historical average (12.2). Remarkably, the market is currently pricing in an annual earnings decline of 3.7% over the next few years. This pessimistic expectation contrasts with the company's recent 15.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a strong downtrend. Immediate support is located at $55.65, while resistance sits at $62.55.
Market Sentiment: The stock scores a mixed 46/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $67.91 (+17.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, KR is in a strong downtrend. Immediate support is located at $55.65, while resistance sits at $62.55.
Market Sentiment: The stock scores a mixed 46/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $67.91 (+17.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$56.76 -
$59.92
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
Protect Your Profits
Holding KR? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (46/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($67.91)
- WARNING: Composite score 52/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$56.76 -
$59.92
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$55.65
Resistance Level
$62.55
Current Trend
Strong Downtrend
Technical data as of
Sep 24, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.91
Wall Street Target
$67.91
(+17.8%)
Revenue Growth (YoY)
2.0%
Earnings Growth (YoY)
15.3%
Profit Margin
0.7%
Valuation Discount vs History
-3.7% cheaper
PE vs Historical
10.9 vs 12.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.7%
(market-implied from PE analysis)
1-Year Target
$55.51
(-4%)
2-Year Target
$53.45
(-7%)
3-Year Target
$51.48
(-11%)
3-Yr Target (if PE normalizes)
(PE: 11â12)
$57.54
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 10.0%)
$143.17
(+148%)
Base:
(SPY PE: 10.9, Growth: 10.0%)
$76.75
(+33%)
Bear:
(PE: 9.3, Growth: 10.0%)
$65.24
(+13%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (32x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 32.18 | Current EPS (TTM): $1.82
Bull Case
$128.83
(+124%)
Analyst growth 100.0%, PE expands to 35.4
Base Case
$117.12
(+103%)
Market implied 100.0%, PE stable at 32.2
Bear Case
$39.82
(-31%)
Severe decline -20.0%, PE contracts to 27.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.9 to 12.2
Stabilization Target:
$64.43
(+11.8%)
PE Expansion Potential:
+11.8%
Share & Embed Analysis
Last updated: September 24, 2026 4:41 PM ET
Data refreshes hourly during market hours. Next update: 5:41 PM
Data refreshes hourly during market hours. Next update: 5:41 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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