The Kroger (KR) Stock: Buy, Sell, or Hold?
KR - The Kroger Co.
$66.81
-1.55 (-2.27%)
▼
5d:
+1.43%
30d:
+13.66%
90d:
+17.87%
WAIT
LOW Confidence
Analysis Updated: Nov 3, 2026 12:00 AM ET
Earnings: Dec 03, 2026
28d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: KR shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: KR shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$90.28
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$56.06
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $66.81, which is considered extended relative to its 30-day fair value range of $59.68 to $65.95. The stock's valuation (Forward PE: 12.7) is in line with its historical norms (12.2). At these levels, the market is pricing in 1.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $68.72. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KR scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $68.72. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KR scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$59.68 -
$65.95
Company Quality Score
32/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
24.8%
Protect Your Profits
Holding KR? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (5/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($69.00)
- NEUTRAL: Market pricing in 1.3% annual earnings growth - fairly valued
- WARNING: Composite score 32/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$59.68 -
$65.95
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$62.63
Resistance Level
$68.72
Current Trend
Uptrend
Technical data as of
Nov 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.65
Wall Street Target
$69.00
(+3.3%)
Revenue Growth (YoY)
2.0%
Earnings Growth (YoY)
15.3%
Profit Margin
0.7%
Valuation Premium vs History
+1.3% premium
PE vs Historical
12.7 vs 12.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.3%
(market-implied from PE analysis)
1-Year Target
$67.68
(+1%)
2-Year Target
$68.56
(+3%)
3-Year Target
$69.45
(+4%)
3-Yr Target (if PE normalizes)
(PE: 13→12)
PE COMPRESSION
$66.98
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 10.0%)
$139.65
(+109%)
Base:
(SPY PE: 12.7, Growth: 10.0%)
$88.96
(+33%)
Bear:
(PE: 10.8, Growth: 10.0%)
$75.61
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (38x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 37.98 | Current EPS (TTM): $1.80
Bull Case
$150.39
(+125%)
Analyst growth 100.0%, PE expands to 41.8
Base Case
$136.72
(+105%)
Market implied 100.0%, PE stable at 38.0
Bear Case
$46.48
(-30%)
Severe decline -20.0%, PE contracts to 32.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: November 03, 2026 8:24 PM ET
Data refreshes hourly during market hours. Next update: 9:24 PM
Data refreshes hourly during market hours. Next update: 9:24 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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