FC Stock Analysis: Buy, Sell, or Hold?
FC - Franklin Covey Company
$21.59
0.14 (0.65%)
▲
5d:
-0.51%
30d:
-0.87%
90d:
+0.51%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Jul 01, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: FC shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: FC shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$30.29
Based on 8.0% avg growth
INTRINSIC VALUE TODAY
$18.81
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FC is currently trading at $21.59, which is considered fair relative to its 30-day fair value range of $20.15 to $23.33. The stock's valuation (Forward PE: 15.4) is in line with its historical norms (14.7). At these levels, the market is pricing in 1.4% annual earnings growth.
Technical Outlook: Technically, FC is in a uptrend. Immediate support is located at $20.50, while resistance sits at $22.50.
Market Sentiment: FC has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $31.00 (+43.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, FC is in a uptrend. Immediate support is located at $20.50, while resistance sits at $22.50.
Market Sentiment: FC has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $31.00 (+43.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$20.15 -
$23.33
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
89.2%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Options cheap (IV 0th percentile)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 43.6% below Wall St target ($31.00)
- BULLISH: Expecting earnings turnaround to 1.4% growth with 1.0% revenue growth
Trading Range Analysis
30-Day Trading Range
$20.15 -
$23.33
Current vs Trading Range
FAIR
Expected Move (7 Days)
±$1.18
(5.5%)
Support & Resistance Levels
Support Level
$20.50
Resistance Level
$22.50
Current Trend
Uptrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.37
Wall Street Target
$31.00
(+43.6%)
Revenue Growth (YoY)
1.0%
Earnings Growth (YoY)
-61.3%
Profit Margin
0.8%
Valuation Premium vs History
+1.4% premium
PE vs Historical
15.4 vs 14.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.4%
(market-implied from PE analysis)
1-Year Target
$21.89
(+1%)
2-Year Target
$22.20
(+3%)
3-Year Target
$22.51
(+4%)
3-Yr Target (if PE normalizes)
(PE: 15→15)
PE COMPRESSION
$21.53
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 12.0%)
$40.87
(+89%)
Base:
(SPY PE: 15.4, Growth: 12.0%)
$30.29
(+40%)
Bear:
(PE: 13.1, Growth: 12.0%)
$25.75
(+19%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Forward PE: 23.58 | Forward EPS (Implied): $0.92
Bull Case
$26.07
(+21%)
Analyst growth 15.0%, PE expands to 24.8
Base Case
$21.59
(0%)
Market implied 0.0%, PE stable at 23.6
Bear Case
$16.52
(-24%)
Severe decline -15.0%, PE contracts to 21.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 03, 2026 9:52 PM ET
Data refreshes hourly during market hours. Next update: 10:52 PM
Data refreshes hourly during market hours. Next update: 10:52 PM
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Technical Signals Check
Is FC showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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