Franklin Covey (FC) Stock: Buy, Sell, or Hold?
$14.83
-0.27 (-1.79%)
▼
5d:
-8.23%
30d:
-19.18%
90d:
-26.77%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (84%)
Quality Score
45/100
Position
OVERSOLD
30-Day Fair Range
$16.36 – $18.74
Position: OVERSOLD
Forward P/E & Valuation
10.6x
CHEAP
vs 14.3x historical avg
Wall Street Target
$26.06
+75.7% upside
Options IV & Volume
10th pct IV
HIGH volume confirmation
Support / Resistance
$14.50 / $18.47
Trend: Strong Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: FC shows conflicting indicators. Wait for confirmation before entering.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$29.47
Based on 8.0% avg growth
INTRINSIC VALUE TODAY
$18.30
19.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FC is currently trading at $14.83, which is considered oversold relative to its 30-day fair value range of $16.36 to $18.74. From a valuation perspective, the stock is trading at a discount (Forward PE: 10.6) compared to its historical average (14.3). Remarkably, the market is currently pricing in an annual earnings decline of 9.5% over the next few years. This pessimistic expectation contrasts with the company's recent 79.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, FC is in a strong downtrend. The price is currently testing key support at $14.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (10th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $26.06 (+75.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, FC is in a strong downtrend. The price is currently testing key support at $14.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (10th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $26.06 (+75.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$16.36 -
$18.74
Company Quality Score
45/100
(HOLD)
Options IV Signal
10th percentile
(COMPLACENCY WARNING)
Volume Confirmation
HIGH
Confidence Score
83.5%
Trading Range & Key Levels
30-Day Trading Range
$16.36 -
$18.74
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$1.21
(8.2%)
Support Level
$14.50
Resistance Level
$18.47
Current Trend
Strong Downtrend
Technical data as of
Nov 12, 2026
Quantitative Signal Breakdown
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 10th percentile)
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 75.7% below Wall St target ($26.06)
- WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
10.56
Wall Street Target
$26.06
(+75.7%)
Revenue Growth (YoY)
-1.8%
Earnings Growth (YoY)
79.0%
Profit Margin
1.9%
Valuation Discount vs History
-9.5% cheaper
PE vs Historical
10.6 vs 14.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.5%
(market-implied from PE analysis)
1-Year Target
$13.42
(-10%)
2-Year Target
$12.15
(-18%)
3-Year Target
$10.99
(-26%)
3-Yr Target (if PE normalizes)
(PE: 11→14)
$14.89
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 12.0%)
$39.15
(+164%)
Base:
(SPY PE: 10.6, Growth: 12.0%)
$20.81
(+40%)
Bear:
(PE: 9.0, Growth: 12.0%)
$17.69
(+19%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (36x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 35.95 | Current EPS (TTM): $0.42
Bull Case
$33.22
(+124%)
Analyst growth 100.0%, PE expands to 39.6
Base Case
$30.20
(+104%)
Market implied 100.0%, PE stable at 36.0
Bear Case
$10.27
(-31%)
Severe decline -20.0%, PE contracts to 30.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.6 to 14.3
Stabilization Target:
$20.09
(+35.5%)
PE Expansion Potential:
+35.5%
Share FC Analysis
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (FC)
Bullish
2 Retail Mentions
Reddit / WSB Comments
1
Bullish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Aug 14, 2026
Daily AI digest
AI Retail Discussion Summary:
FranklinCovey's new research report reveals that while AI investments lead to productivity gains, only a third of employees reinvest saved time in higher-value work, and just 9% understand how AI contributes to business growth.
Key Retail Themes:
AI adoption and productivity
Value of human leadership in the AI era
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 6:16 PM ET
Data refreshes hourly during market hours. Next update: 7:16 PM
Data refreshes hourly during market hours. Next update: 7:16 PM
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Insider Activity (6 Months)
0
Buys
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Sells
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Net
NEUTRAL
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