Hyatt Hotels (H) Stock: Buy, Sell, or Hold?
H - Hyatt Hotels Corporation
$158.90
-2.04 (-1.27%)
▼
5d:
+0.27%
30d:
-3.71%
90d:
-17.87%
HOLD
MODERATE Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Oct 29, 2026
25d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: H shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: H shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$237.21
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$147.29
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: H is currently trading at $158.90, which is considered slightly low relative to its 30-day fair value range of $156.66 to $168.57. From a valuation perspective, the stock is trading at a discount (Forward PE: 32.6) compared to its historical average (38.1). Remarkably, the market is currently pricing in an annual earnings decline of 5.0% over the next few years. This pessimistic expectation contrasts with the company's recent 110.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, H is in a strong downtrend. The price is currently testing key support at $155.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $196.83 (+23.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, H is in a strong downtrend. The price is currently testing key support at $155.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $196.83 (+23.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$156.66 -
$168.57
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (47/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 23.9% below Wall St target ($196.83)
- NEUTRAL: Bottoming setup forming (47/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$156.66 -
$168.57
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$155.02
Resistance Level
$164.22
Current Trend
Strong Downtrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
32.61
Wall Street Target
$196.83
(+23.9%)
Revenue Growth (YoY)
-6.6%
Earnings Growth (YoY)
110.5%
Profit Margin
2.3%
Valuation Discount vs History
-5.0% cheaper
PE vs Historical
32.6 vs 38.1
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.0%
(market-implied from PE analysis)
1-Year Target
$150.96
(-5%)
2-Year Target
$143.41
(-10%)
3-Year Target
$136.24
(-14%)
3-Yr Target (if PE normalizes)
(PE: 33→38)
$159.16
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 32.6, Growth: 35.6%)
$395.96
(+149%)
Base:
(SPY PE: 20.4, Growth: 35.6%)
$247.69
(+56%)
Bear:
(PE: 17.3, Growth: 35.6%)
$210.53
(+33%)
📈
Valuation based on Current Earnings
Forward PE: 27.93 | Forward EPS (Implied): $5.69
Bull Case
$191.87
(+21%)
Analyst growth 15.0%, PE expands to 29.3
Base Case
$158.90
(0%)
Market implied 0.0%, PE stable at 27.9
Bear Case
$121.56
(-24%)
Severe decline -15.0%, PE contracts to 25.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 32.6 to 38.1
Stabilization Target:
$185.64
(+16.8%)
PE Expansion Potential:
+16.8%
Share & Embed Analysis
Last updated: October 03, 2026 12:10 PM ET
Data refreshes hourly during market hours. Next update: 1:10 PM
Data refreshes hourly during market hours. Next update: 1:10 PM
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Technical Signals Check
Is H showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Jnp 2010-Pg Trust
SELL
213434 shares
2026-04-17
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