HOFT
Hooker Furnishings Corporation Common Stock
HOUSEHOLD FURNITURE
Hooker Furnishings (HOFT) Stock: Buy, Sell, or Hold?
$14.33
-0.23 (-1.58%)
âŧ
5d:
-7.25%
30d:
+14.18%
90d:
-2.65%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (41%)
Quality Score
29/100
Position
SLIGHTLY HIGH
30-Day Fair Range
$12.52 â $14.43
Position: SLIGHTLY HIGH
Forward P/E & Valuation
18.9x
FAIR
vs 16.5x historical avg
Wall Street Target
$16.50
+15.1% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$13.44 / $15.99
Trend: Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
âšī¸ NEUTRAL: HOFT is fairly priced but lacks strong directional signals. At 4.6% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$17.57
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$10.91
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HOFT is currently trading at $14.33, which is considered slightly high relative to its 30-day fair value range of $12.52 to $14.43. From a valuation perspective, the stock is trading at a premium (Forward PE: 18.9) compared to its historical average (16.5). At these levels, the market is pricing in 4.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, HOFT is in a downtrend. Immediate support is located at $13.44, while resistance sits at $15.99.
Market Sentiment: HOFT scores 8/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $16.50 (+15.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, HOFT is in a downtrend. Immediate support is located at $13.44, while resistance sits at $15.99.
Market Sentiment: HOFT scores 8/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $16.50 (+15.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$12.52 -
$14.43
Company Quality Score
29/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
41.4%
Trading Range & Key Levels
30-Day Trading Range
$12.52 -
$14.43
Current vs Trading Range
SLIGHTLY HIGH
Support Level
$13.44
Resistance Level
$15.99
Current Trend
Downtrend
Technical data as of
Nov 11, 2026
Quantitative Signal Breakdown
- BEARISH: Weak technical setup (8/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($16.50)
- NEUTRAL: Market pricing in 4.6% annual earnings growth - fairly valued
- WARNING: Composite score 29/100 in the bottom quintile â this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
18.86
Wall Street Target
$16.50
(+15.1%)
Revenue Growth (YoY)
-8.7%
Earnings Growth (YoY)
57.5%
Profit Margin
-6.6%
Valuation Premium vs History
+4.6% premium
PE vs Historical
18.9 vs 16.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.6%
(market-implied from PE analysis)
1-Year Target
$14.99
(+5%)
2-Year Target
$15.68
(+9%)
3-Year Target
$16.40
(+14%)
3-Yr Target (if PE normalizes)
(PE: 19â17)
PE COMPRESSION
$14.35
(+0%)
Earnings growth offset by PE compression
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Last updated: November 12, 2026 3:50 AM ET
Data refreshes hourly during market hours. Next update: 4:50 AM
Data refreshes hourly during market hours. Next update: 4:50 AM
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Insider Activity (6 Months)
0
Buys
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Sells
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Net
NEUTRAL
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