Principal Financial Group (PFG) Stock: Buy, Sell, or Hold?
PFG - Principal Financial Group, Inc.
$116.17
1.21 (1.05%)
â˛
5d:
-1.98%
30d:
+2.11%
90d:
+5.9%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 26, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: PFG is fairly priced but lacks strong directional signals. At 4.3% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: PFG is fairly priced but lacks strong directional signals. At 4.3% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$140.17
Based on 6.4% avg growth
INTRINSIC VALUE TODAY
$87.04
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PFG is currently trading at $116.17, which is considered slightly high relative to its 30-day fair value range of $111.21 to $115.35. From a valuation perspective, the stock is trading at a premium (Forward PE: 11.2) compared to its historical average (9.9). At these levels, the market is pricing in 4.3% annual earnings growth. This is a high bar to clear, indicating the stock may be priced for perfection.
Technical Outlook: Technically, PFG is in a strong uptrend. Immediate support is located at $108.65, while resistance sits at $121.18.
Market Sentiment: PFG scores 38/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PFG is in a strong uptrend. Immediate support is located at $108.65, while resistance sits at $121.18.
Market Sentiment: PFG scores 38/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$111.21 -
$115.35
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
33.3%
Protect Your Profits
Holding PFG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Weak technical setup (38/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($111.83)
- BEARISH: Market expects 4.3% growth - appears too optimistic based on history
- WARNING: Composite score 50/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$111.21 -
$115.35
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$108.65
Resistance Level
$121.18
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.18
Wall Street Target
$111.83
(-3.7%)
Revenue Growth (YoY)
6.4%
Earnings Growth (YoY)
2.8%
Profit Margin
9.9%
Valuation Premium vs History
+4.3% premium
PE vs Historical
11.2 vs 9.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.3%
(market-implied from PE analysis)
1-Year Target
$121.16
(+4%)
2-Year Target
$126.37
(+9%)
3-Year Target
$131.80
(+14%)
3-Yr Target (if PE normalizes)
(PE: 11â10)
PE COMPRESSION
$116.70
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 8.8%)
$270.02
(+132%)
Base:
(SPY PE: 11.2, Growth: 8.8%)
$149.68
(+29%)
Bear:
(PE: 9.5, Growth: 8.8%)
$127.23
(+10%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 16.24 | Current EPS (TTM): $7.08
Bull Case
$185.57
(+60%)
Analyst growth 46.7%, PE expands to 17.9
Base Case
$168.70
(+45%)
Market implied 46.7%, PE stable at 16.2
Bear Case
$78.17
(-33%)
Severe decline -20.0%, PE contracts to 13.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 12, 2026 6:40 AM ET
Data refreshes hourly during market hours. Next update: 7:40 AM
Data refreshes hourly during market hours. Next update: 7:40 AM
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Technical Signals Check
Is PFG showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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