Principal Financial Group (PFG) Stock: Buy, Sell, or Hold?
PFG - Principal Financial Group, Inc.
$112.24
0.28 (0.25%)
▲
5d:
-1.67%
30d:
+2.63%
90d:
+1.24%
HOLD
MODERATE Confidence
Analysis Updated: Oct 1, 2026 12:00 AM ET
Earnings: Oct 26, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PFG is fairly valued with market pricing in 2.7% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: PFG is fairly valued with market pricing in 2.7% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$142.26
Based on 6.5% avg growth
INTRINSIC VALUE TODAY
$88.33
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PFG is currently trading at $112.24, which is considered fair relative to its 30-day fair value range of $111.47 to $116.67. The stock's valuation (Forward PE: 10.8) is in line with its historical norms (10.0). At these levels, the market is pricing in 2.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, PFG is in a strong uptrend. The price is currently testing key support at $110.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 41/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PFG is in a strong uptrend. The price is currently testing key support at $110.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 41/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$111.47 -
$116.67
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
68.6%
Protect Your Profits
Holding PFG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (41/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($112.08)
- NEUTRAL: Market pricing in 2.7% annual earnings growth - fairly valued
- NEUTRAL: Bottoming setup forming (41/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$111.47 -
$116.67
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$110.05
Resistance Level
$118.49
Current Trend
Strong Uptrend
Technical data as of
Oct 1, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.78
Wall Street Target
$112.08
(-0.1%)
Revenue Growth (YoY)
6.4%
Earnings Growth (YoY)
2.8%
Profit Margin
9.9%
Valuation Premium vs History
+2.7% premium
PE vs Historical
10.8 vs 10.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.7%
(market-implied from PE analysis)
1-Year Target
$115.27
(+3%)
2-Year Target
$118.38
(+6%)
3-Year Target
$121.58
(+8%)
3-Yr Target (if PE normalizes)
(PE: 11→10)
PE COMPRESSION
$112.81
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 8.9%)
$274.62
(+145%)
Base:
(SPY PE: 10.8, Growth: 8.9%)
$145.08
(+29%)
Bear:
(PE: 9.2, Growth: 8.9%)
$123.32
(+10%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 15.95 | Current EPS (TTM): $7.02
Bull Case
$182.71
(+63%)
Analyst growth 48.4%, PE expands to 17.5
Base Case
$166.10
(+48%)
Market implied 48.4%, PE stable at 16.0
Bear Case
$76.13
(-32%)
Severe decline -20.0%, PE contracts to 13.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 02, 2026 8:50 AM ET
Data refreshes hourly during market hours. Next update: 9:50 AM
Data refreshes hourly during market hours. Next update: 9:50 AM
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Technical Signals Check
Is PFG showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced PFG Option Strategies
Professional options setups generated by AI based on today's PFG price and gamma walls.
