Playboy (PLBY) Stock: Buy, Sell, or Hold?
PLBY - Playboy, Inc. Common Stock
$1.04
0.00 (0.00%)
▲
5d:
+0.97%
30d:
-11.86%
90d:
-11.86%
HOLD
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 11, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PLBY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: PLBY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: PLBY is currently trading at $1.04, which is considered oversold relative to its 30-day fair value range of $1.06 to $1.20. From a valuation perspective, the stock is trading at a discount (Forward PE: 17.3) compared to its historical average (21.5). Remarkably, the market is currently pricing in an annual earnings decline of 7.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, PLBY is in a strong downtrend. Immediate support is located at $0.98, while resistance sits at $1.13.
Market Sentiment: PLBY scores 92/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $2.83 (+172.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PLBY is in a strong downtrend. Immediate support is located at $0.98, while resistance sits at $1.13.
Market Sentiment: PLBY scores 92/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $2.83 (+172.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$1.06 -
$1.20
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (92/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 172.4% below Wall St target ($2.83)
- CAUTION: Bottoming setup, but lagging the sector by 22% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$1.06 -
$1.20
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$0.98
Resistance Level
$1.13
Current Trend
Strong Downtrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.33
Wall Street Target
$2.83
(+172.4%)
Revenue Growth (YoY)
10.9%
Profit Margin
0.2%
Valuation Discount vs History
-7.0% cheaper
PE vs Historical
17.3 vs 21.5
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.0%
(market-implied from PE analysis)
1-Year Target
$0.97
(-7%)
2-Year Target
$0.90
(-14%)
3-Year Target
$0.84
(-20%)
3-Yr Target (if PE normalizes)
(PE: 17→22)
$1.04
(0%)
📈
Valuation based on Current Earnings
Forward PE: 14.43 | Forward EPS (Implied): $0.07
Bull Case
$1.26
(+21%)
Analyst growth 15.0%, PE expands to 15.2
Base Case
$1.04
(0%)
Market implied 0.0%, PE stable at 14.4
Bear Case
$0.80
(-24%)
Severe decline -15.0%, PE contracts to 13.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 17.3 to 21.5
Stabilization Target:
$1.29
(+24.0%)
PE Expansion Potential:
+24.0%
Share & Embed Analysis
Last updated: October 05, 2026 1:31 PM ET
Data refreshes hourly during market hours. Next update: 2:31 PM
Data refreshes hourly during market hours. Next update: 2:31 PM
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Technical Signals Check
Is PLBY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Bernhard L Kohn III
SELL
18502 shares
2026-04-24
Christopher Riley
SELL
8916 shares
2026-04-24
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