PLBY Stock Analysis: Buy, Sell, or Hold?
PLBY - Playboy, Inc. Common Stock
$1.18
0.07 (6.31%)
▲
5d:
-4.84%
30d:
-6.35%
90d:
-30.99%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 10, 2026
5d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: PLBY trading at deep discount. Market pricing in -3.8% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: PLBY trading at deep discount. Market pricing in -3.8% annual earnings decline, creating value opportunity for patient investors.
In-depth Analysis How we analyze
Valuation Analysis: PLBY is currently trading at $1.18, which is considered fair relative to its 30-day fair value range of $1.15 to $1.27. From a valuation perspective, the stock is trading at a discount (Forward PE: 19.7) compared to its historical average (22.1). Remarkably, the market is currently pricing in an annual earnings decline of 3.8% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, PLBY is in a strong downtrend. Immediate support is located at $1.10, while resistance sits at $1.30. The stock is showing strong short-term momentum, up 6.3% recently.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (22th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $2.83 (+140.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PLBY is in a strong downtrend. Immediate support is located at $1.10, while resistance sits at $1.30. The stock is showing strong short-term momentum, up 6.3% recently.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (22th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $2.83 (+140.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$1.15 -
$1.27
Company Quality Score
47/100
(HOLD)
Options IV Signal
22th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
81.5%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Options cheap (IV 22th percentile)
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+6.3%)
- BULLISH: Trading 140.1% below Wall St target ($2.83)
Trading Range Analysis
30-Day Trading Range
$1.15 -
$1.27
Current vs Trading Range
FAIR
Expected Move (7 Days)
±$0.16
(13.6%)
Support & Resistance Levels
Support Level
$1.10
Resistance Level
$1.30
Current Trend
Strong Downtrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.67
Wall Street Target
$2.83
(+140.1%)
Revenue Growth (YoY)
4.7%
Profit Margin
-6.2%
Valuation Discount vs History
-3.8% cheaper
PE vs Historical
19.7 vs 22.1
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.8%
(market-implied from PE analysis)
1-Year Target
$1.14
(-4%)
2-Year Target
$1.09
(-8%)
3-Year Target
$1.05
(-11%)
3-Yr Target (if PE normalizes)
(PE: 20→22)
$1.18
(0%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 19.7 to 22.1
Stabilization Target:
$1.33
(+12.4%)
PE Expansion Potential:
+12.4%
Share & Embed Analysis
Last updated: August 03, 2026 10:12 PM ET
Data refreshes hourly during market hours. Next update: 11:12 PM
Data refreshes hourly during market hours. Next update: 11:12 PM
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Technical Signals Check
Is PLBY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Bernhard L Kohn III
SELL
18502 shares
2026-04-24
Christopher Riley
SELL
8916 shares
2026-04-24
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