Playboy (PLBY) Stock: Buy, Sell, or Hold?

PLBY - Playboy, Inc. Common Stock

RETAIL-MISCELLANEOUS RETAIL
$1.15
0.01 (0.88%) ▲
5d: -1.71%
30d: -7.26%
90d: -20.14%
WAIT
LOW Confidence
Analysis Updated: Sep 14, 2026 12:00 AM ET
Earnings: Aug 10, 2026 0d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: PLBY shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

In-depth Analysis How we analyze

Valuation Analysis: PLBY is currently trading at $1.15, which is considered oversold relative to its 30-day fair value range of $1.16 to $1.25. From a valuation perspective, the stock is trading at a discount (Forward PE: 19.2) compared to its historical average (21.8). Remarkably, the market is currently pricing in an annual earnings decline of 4.2% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, PLBY is in a strong downtrend. The price is currently testing key support at $1.12. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: PLBY scores 37/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Implied Volatility is high (100th percentile), indicating expensive options premiums. This environment often favors selling options or covered calls to generate income. Wall Street analysts see significant upside, with an average price target of $2.83 (+146.4%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD
Historical Trading Range $1.16 - $1.25
Company Quality Score 42/100 (HOLD)
Options IV Signal 100th percentile (EVENT RISK)
Volume Confirmation HIGH
Confidence Score 46.2%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • BEARISH: Options expensive (IV 100th percentile)
  • BEARISH: Weak technical setup (37/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 146.4% below Wall St target ($2.83)
  • WARNING: Composite score 42/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $1.16 - $1.25
Current vs Trading Range OVERSOLD
Expected Move (7 Days) ±$0.32 (27.4%)

Support & Resistance Levels

Support Level $1.12
Resistance Level $1.22
Current Trend Strong Downtrend
Technical data as of Sep 14, 2026

Fundamental Context

Forward P/E (Next Year Est.) 19.17
Wall Street Target $2.83 (+146.4%)
Revenue Growth (YoY) 10.9%
Profit Margin 0.2%
Valuation Discount vs History -4.2% cheaper
PE vs Historical 19.2 vs 21.8 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -4.2% (market-implied from PE analysis)
1-Year Target $1.10 (-4%)
2-Year Target $1.06 (-8%)
3-Year Target $1.01 (-12%)
3-Yr Target (if PE normalizes) (PE: 19→22) $1.15 (0%)
📈 Valuation based on Current Earnings
Forward PE: 14.43 | Forward EPS (Implied): $0.08
Bull Case $1.39 (+21%)
Analyst growth 15.0%, PE expands to 15.2
Base Case $1.15 (0%)
Market implied 0.0%, PE stable at 14.4
Bear Case $0.88 (-24%)
Severe decline -15.0%, PE contracts to 13.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 19.2 to 21.8
Stabilization Target: $1.31 (+13.7%)
PE Expansion Potential: +13.7%
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Last updated: September 14, 2026 10:37 PM ET
Data refreshes hourly during market hours. Next update: 11:37 PM
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Ticker Score Recommendation Change %
Technical Signals Check
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Bernhard L Kohn III SELL 18502 shares 2026-04-24
Christopher Riley SELL 8916 shares 2026-04-24

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