PLBY Stock Analysis: Buy, Sell, or Hold?
PLBY - Playboy, Inc. Common Stock
$1.26
0.01 (0.80%)
▲
5d:
-5.97%
30d:
-9.68%
90d:
-15.44%
HOLD
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 11, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PLBY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: PLBY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: PLBY is currently trading at $1.26, which is considered oversold relative to its 30-day fair value range of $1.31 to $1.45. The stock's valuation (Forward PE: 21.0) is in line with its historical norms (22.4). Remarkably, the market is currently pricing in an annual earnings decline of 2.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, PLBY is in a downtrend. The price is currently testing key support at $1.25. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PLBY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $2.83 (+124.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PLBY is in a downtrend. The price is currently testing key support at $1.25. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PLBY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $2.83 (+124.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$1.31 -
$1.45
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 124.9% below Wall St target ($2.83)
- CAUTION: 5-day price weakness (-6.0%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$1.31 -
$1.45
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$1.25
Resistance Level
$1.48
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
21.00
Wall Street Target
$2.83
(+124.9%)
Revenue Growth (YoY)
4.7%
Profit Margin
-6.2%
Valuation Discount vs History
-2.1% cheaper
PE vs Historical
21.0 vs 22.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.1%
(market-implied from PE analysis)
1-Year Target
$1.23
(-2%)
2-Year Target
$1.21
(-4%)
3-Year Target
$1.18
(-6%)
3-Yr Target (if PE normalizes)
(PE: 21→22)
$1.26
(+0%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 21.0 to 22.4
Stabilization Target:
$1.34
(+6.7%)
PE Expansion Potential:
+6.7%
Share & Embed Analysis
Last updated: July 02, 2026 10:34 PM ET
Data refreshes hourly during market hours. Next update: 11:34 PM
Data refreshes hourly during market hours. Next update: 11:34 PM
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Technical Signals Check
Is PLBY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Bernhard L Kohn III
SELL
18502 shares
2026-04-24
Christopher Riley
SELL
8916 shares
2026-04-24
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