Is PRU stock a Buy, Sell, or Hold?

Based on our analysis, PRU is currently a WAIT with low confidence. 📊 MIXED SIGNALS: PRU shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of PRU stock?

Our analysis estimates the fair value range for PRU to be between $119.19 and $123.53. The current price is $119.24.

What is the analyst price target for PRU?

The average Wall Street analyst price target for PRU is $113.40. This implies a potential upside of -4.9% from current levels.

Prudential Financial (PRU) Stock: Buy, Sell, or Hold?

PRU - Prudential Financial, Inc.

LIFE INSURANCE

$119.24

0.76 (0.64%) ▲

5d: -3.21%

30d: -2.85%

90d: +11.95%

WAIT

LOW Confidence

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Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Nov 04, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 4, 2026 at $122.02 · last confirmed Sep 9, 2026

Strength: 4.9/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 MIXED SIGNALS: PRU shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 2.3%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$124.88

Based on 3.2% avg growth

INTRINSIC VALUE TODAY

$77.54

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.2x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: PRU is currently trading at $119.24, which is considered oversold relative to its 30-day fair value range of $119.19 to $123.53. From a valuation perspective, the stock is trading at a premium (Forward PE: 8.0) compared to its historical average (7.2). At these levels, the market is pricing in 3.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, PRU is in a strong uptrend. The price is currently testing key support at $116.61. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $119.19 - $123.53

Company Quality Score 52/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 75.7%

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All Signals

BULLISH: Price oversold vs 30-day range
NEUTRAL: Mixed technical signals (45/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($113.40)
NEUTRAL: Market pricing in 3.7% annual earnings growth - fairly valued
WARNING: Composite score 52/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $119.19 - $123.53

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $116.61

Resistance Level $123.57

Current Trend Strong Uptrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 8.03

Wall Street Target $113.40 (-4.9%)

Revenue Growth (YoY) 14.1%

Earnings Growth (YoY) 89.2%

Profit Margin 6.0%

Valuation Premium vs History +3.7% premium

PE vs Historical 8.0 vs 7.2 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +3.7% (market-implied from PE analysis)

1-Year Target $123.65 (+4%)

2-Year Target $128.23 (+8%)

3-Year Target $132.97 (+12%)

3-Yr Target (if PE normalizes) (PE: 8→7) PE COMPRESSION $119.27 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.2, Growth: 2.3%) $320.75 (+169%)

Base: (SPY PE: 8.0, Growth: 2.3%) $127.65 (+7%)

Bear: (PE: 6.8, Growth: 2.3%) $108.50 (-9%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (11x PE), but valuation improves significantly next year (8x PE) as earnings recover.

Trailing PE: 10.66 | Current EPS (TTM): $11.11

Bull Case $174.26 (+46%)

Analyst growth 33.7%, PE expands to 11.7

Base Case $158.41 (+33%)

Market implied 33.7%, PE stable at 10.7

Bear Case $80.57 (-32%)

Severe decline -20.0%, PE contracts to 9.1

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: September 12, 2026 8:24 AM ET
Data refreshes hourly during market hours. Next update: 9:24 AM

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Insider Activity (6 Months)

Buys

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Net

NEUTRAL

Recent Transactions

Ro Khanna BUY 2026-03-23

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