RCKY Stock Analysis: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$48.84
-0.09 (-0.18%)
▼
5d:
+20.98%
30d:
+16.73%
90d:
+33.19%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Jul 28, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD - EXTENDED: RCKY is 10.2% above its trading range ($44.32). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
📊 HOLD - EXTENDED: RCKY is 10.2% above its trading range ($44.32). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$30.85
Based on -5.5% avg growth
INTRINSIC VALUE TODAY
$19.16
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $48.84, which is considered extended relative to its 30-day fair value range of $38.88 to $44.32. From a valuation perspective, the stock is trading at a premium (Forward PE: 11.6) compared to its historical average (9.9). At these levels, the market is pricing in 5.5% annual earnings growth.
Technical Outlook: Technically, RCKY is showing sideways momentum. Immediate support is located at $39.30, while resistance sits at $50.73.
Market Sentiment: RCKY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $56.00 (+14.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, RCKY is showing sideways momentum. Immediate support is located at $39.30, while resistance sits at $50.73.
Market Sentiment: RCKY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $56.00 (+14.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$38.88 -
$44.32
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
53.3%
All Signals
- BEARISH: Price significantly overextended (+10.2% above its trading range)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($56.00)
- BULLISH: Expecting earnings turnaround to 5.5% growth with 9.1% revenue growth
Trading Range Analysis
30-Day Trading Range
$38.88 -
$44.32
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$39.30
Resistance Level
$50.73
Current Trend
Sideways
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.63
Wall Street Target
$56.00
(+14.7%)
Revenue Growth (YoY)
9.1%
Earnings Growth (YoY)
-74.7%
Profit Margin
3.8%
Valuation Premium vs History
+5.5% premium
PE vs Historical
11.6 vs 9.9
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+5.5%
(market-implied from PE analysis)
1-Year Target
$51.53
(+6%)
2-Year Target
$54.36
(+11%)
3-Year Target
$57.35
(+17%)
3-Yr Target (if PE normalizes)
(PE: 12→10)
PE COMPRESSION
$48.82
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: -15.1%)
$63.47
(+30%)
Base:
(SPY PE: 11.6, Growth: -15.1%)
$35.60
(-27%)
Bear:
(PE: 9.9, Growth: -15.1%)
$30.26
(-38%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 12.84 | Current EPS (TTM): $3.81
Bull Case
$59.33
(+22%)
Analyst growth 10.2%, PE expands to 14.1
Base Case
$53.94
(+10%)
Market implied 10.2%, PE stable at 12.8
Bear Case
$33.27
(-32%)
Severe decline -20.0%, PE contracts to 10.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 02, 2026 10:30 PM ET
Data refreshes hourly during market hours. Next update: 11:30 PM
Data refreshes hourly during market hours. Next update: 11:30 PM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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