Rocky Brands (RCKY) Stock: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$44.19
0.89 (2.06%)
▲
5d:
+1.54%
30d:
-6.91%
90d:
+11.41%
BUY
HIGH Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 27, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: RCKY shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
✅ BUY SIGNAL: RCKY shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$31.48
Based on -5.5% avg growth
INTRINSIC VALUE TODAY
$19.55
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $44.19, which is considered slightly low relative to its 30-day fair value range of $44.17 to $48.26. The stock's valuation (Forward PE: 10.5) is in line with its historical norms (10.1). At these levels, the market is pricing in 1.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RCKY is in a strong uptrend. Immediate support is located at $42.35, while resistance sits at $46.30.
Market Sentiment: RCKY scores 70/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $56.00 (+26.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RCKY is in a strong uptrend. Immediate support is located at $42.35, while resistance sits at $46.30.
Market Sentiment: RCKY scores 70/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $56.00 (+26.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$44.17 -
$48.26
Company Quality Score
66/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
91.4%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (70/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 26.7% below Wall St target ($56.00)
- NEUTRAL: Market pricing in 1.5% annual earnings growth - fairly valued
- BULLISH: Bottoming setup score 70/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$44.17 -
$48.26
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$42.35
Resistance Level
$46.30
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.52
Wall Street Target
$56.00
(+26.7%)
Revenue Growth (YoY)
12.0%
Earnings Growth (YoY)
281.3%
Profit Margin
5.7%
Valuation Premium vs History
+1.5% premium
PE vs Historical
10.5 vs 10.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.5%
(market-implied from PE analysis)
1-Year Target
$44.85
(+2%)
2-Year Target
$45.53
(+3%)
3-Year Target
$46.21
(+5%)
3-Yr Target (if PE normalizes)
(PE: 11→10)
PE COMPRESSION
$44.36
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: -15.1%)
$61.76
(+40%)
Base:
(SPY PE: 10.5, Growth: -15.1%)
$32.21
(-27%)
Bear:
(PE: 8.9, Growth: -15.1%)
$27.38
(-38%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (11x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 11.31 | Current EPS (TTM): $3.83
Bull Case
$52.23
(+18%)
Analyst growth 9.7%, PE expands to 12.4
Base Case
$47.48
(+8%)
Market implied 9.7%, PE stable at 11.3
Bear Case
$29.44
(-33%)
Severe decline -20.0%, PE contracts to 9.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 12, 2026 3:10 PM ET
Data refreshes hourly during market hours. Next update: 4:10 PM
Data refreshes hourly during market hours. Next update: 4:10 PM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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