Rocky Brands (RCKY) Stock: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$47.64
1.35 (2.92%)
▲
5d:
+2.06%
30d:
+6.29%
90d:
+18.01%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Oct 27, 2026
3d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: RCKY shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: RCKY shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$31.79
Based on -5.5% avg growth
INTRINSIC VALUE TODAY
$19.74
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $47.64, which is considered extended relative to its 30-day fair value range of $44.09 to $46.41. From a valuation perspective, the stock is trading at a premium (Forward PE: 11.3) compared to its historical average (10.2). At these levels, the market is pricing in 3.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RCKY is in a uptrend. The price is approaching resistance at $47.78. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RCKY is in a uptrend. The price is approaching resistance at $47.78. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$44.09 -
$46.41
Company Quality Score
47/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
47.1%
All Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (47/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($50.00)
- NEUTRAL: Market pricing in 3.8% annual earnings growth - fairly valued
- WARNING: Composite score 47/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$44.09 -
$46.41
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$44.29
Resistance Level
$47.78
Current Trend
Uptrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.34
Wall Street Target
$50.00
(+5.0%)
Revenue Growth (YoY)
12.0%
Earnings Growth (YoY)
281.3%
Profit Margin
5.7%
Valuation Premium vs History
+3.8% premium
PE vs Historical
11.3 vs 10.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.8%
(market-implied from PE analysis)
1-Year Target
$49.45
(+4%)
2-Year Target
$51.33
(+8%)
3-Year Target
$53.28
(+12%)
3-Yr Target (if PE normalizes)
(PE: 11→10)
PE COMPRESSION
$47.91
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: -15.1%)
$60.81
(+28%)
Base:
(SPY PE: 11.3, Growth: -15.1%)
$34.73
(-27%)
Bear:
(PE: 9.6, Growth: -15.1%)
$29.52
(-38%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 12.12 | Current EPS (TTM): $3.82
Bull Case
$55.98
(+18%)
Analyst growth 9.9%, PE expands to 13.3
Base Case
$50.89
(+7%)
Market implied 9.9%, PE stable at 12.1
Bear Case
$31.48
(-34%)
Severe decline -20.0%, PE contracts to 10.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 23, 2026 6:00 AM ET
Data refreshes hourly during market hours. Next update: 7:00 AM
Data refreshes hourly during market hours. Next update: 7:00 AM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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