RCKY Stock Analysis: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$40.51
-0.34 (-0.83%)
▼
5d:
+1.2%
30d:
+13.22%
90d:
+3.5%
BUY
MODERATE Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Aug 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: RCKY shows positive signals but monitor for confirmation. Market pricing in 0.1% growth. Moderate conviction.
💡 BUY OPPORTUNITY: RCKY shows positive signals but monitor for confirmation. Market pricing in 0.1% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$58.59
Based on 7.7% avg growth
INTRINSIC VALUE TODAY
$36.38
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $40.51, which is considered extended relative to its 30-day fair value range of $36.01 to $40.14. The stock's valuation (Forward PE: 9.9) is in line with its historical norms (9.9). At these levels, the market is pricing in 0.1% annual earnings growth.
Technical Outlook: Technically, RCKY is in a uptrend. The price is approaching resistance at $39.95. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RCKY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $53.00 (+30.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RCKY is in a uptrend. The price is approaching resistance at $39.95. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RCKY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $53.00 (+30.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$36.01 -
$40.14
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
65.2%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 30.8% below Wall St target ($53.00)
- BULLISH: Expecting earnings turnaround to 0.1% growth with 9.1% revenue growth
Trading Range Analysis
30-Day Trading Range
$36.01 -
$40.14
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$35.47
Resistance Level
$39.95
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.90
Wall Street Target
$53.00
(+30.8%)
Revenue Growth (YoY)
9.1%
Earnings Growth (YoY)
-74.7%
Profit Margin
3.8%
Valuation Premium vs History
+0.1% premium
PE vs Historical
9.9 vs 9.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.1%
(market-implied from PE analysis)
1-Year Target
$40.55
(+0%)
2-Year Target
$40.59
(+0%)
3-Year Target
$40.63
(+0%)
3-Yr Target (if PE normalizes)
(PE: 10→10)
PE COMPRESSION
$40.61
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 11.4%)
$123.30
(+204%)
Base:
(SPY PE: 9.9, Growth: 11.4%)
$56.07
(+38%)
Bear:
(PE: 8.4, Growth: 11.4%)
$47.66
(+18%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (10x PE) as earnings recover.
Trailing PE: 17.01 | Current EPS (TTM): $2.45
Bull Case
$76.52
(+87%)
Analyst growth 66.9%, PE expands to 18.7
Base Case
$69.56
(+70%)
Market implied 66.9%, PE stable at 17.0
Bear Case
$28.34
(-31%)
Severe decline -20.0%, PE contracts to 14.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: June 23, 2026 5:44 PM ET
Data refreshes hourly during market hours. Next update: 6:44 PM
Data refreshes hourly during market hours. Next update: 6:44 PM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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