RCKY
Rocky Brands, Inc.
FOOTWEAR, (NO RUBBER)
Rocky Brands (RCKY) Stock: Buy, Sell, or Hold?
$52.89
-0.64 (-1.20%)
▼
5d:
-3.13%
30d:
+15.81%
90d:
+12.25%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (23%)
Quality Score
26/100
Position
EXTENDED
30-Day Fair Range
$45.15 – $51.35
Position: EXTENDED
Forward P/E & Valuation
12.4x
STRETCHED
vs 10.3x historical avg
Wall Street Target
$52.00
-1.7% vs target
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$48.04 / $55.38
Trend: Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: RCKY shows conflicting indicators. Wait for confirmation before entering.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$29.24
Based on -7.5% avg growth
INTRINSIC VALUE TODAY
$18.16
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $52.89, which is considered extended relative to its 30-day fair value range of $45.15 to $51.35. From a valuation perspective, the stock is trading at a premium (Forward PE: 12.4) compared to its historical average (10.3). At these levels, the market is pricing in 6.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $48.04, while resistance sits at $55.38.
Market Sentiment: RCKY scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $48.04, while resistance sits at $55.38.
Market Sentiment: RCKY scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$45.15 -
$51.35
Company Quality Score
26/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
22.9%
Trading Range & Key Levels
30-Day Trading Range
$45.15 -
$51.35
Current vs Trading Range
EXTENDED
Support Level
$48.04
Resistance Level
$55.38
Current Trend
Uptrend
Technical data as of
Nov 11, 2026
Quantitative Signal Breakdown
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (0/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($52.00)
- NEUTRAL: Trading at premium valuation - market expects 6.5% growth which is achievable
- WARNING: Composite score 26/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
12.37
Wall Street Target
$52.00
(-1.7%)
Revenue Growth (YoY)
13.3%
Earnings Growth (YoY)
76.0%
Profit Margin
6.6%
Valuation Premium vs History
+6.5% premium
PE vs Historical
12.4 vs 10.3
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+6.5%
(market-implied from PE analysis)
1-Year Target
$56.33
(+7%)
2-Year Target
$59.99
(+13%)
3-Year Target
$63.89
(+21%)
3-Yr Target (if PE normalizes)
(PE: 12→10)
PE COMPRESSION
$53.19
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: -19.0%)
$61.89
(+17%)
Base:
(SPY PE: 12.4, Growth: -19.0%)
$38.56
(-27%)
Bear:
(PE: 10.3, Growth: -19.0%)
$32.10
(-39%)
📈
Valuation based on Current Earnings
Trailing PE: 11.79 | Current EPS (TTM): $4.54
Bull Case
$55.45
(+5%)
Analyst growth -5.8%, PE expands to 13.0
Base Case
$50.41
(-5%)
Market implied -5.8%, PE stable at 11.8
Bear Case
$36.40
(-31%)
Severe decline -20.0%, PE contracts to 10.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (RCKY)
Bullish
1 Retail Mentions
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Apr 15, 2026
Daily AI digest
AI Retail Discussion Summary:
A bullish StockTwits message suggests a potential reversal in $RCKY's monthly chart with an AVWAP flip and possible basing at a key support level.
Key Retail Themes:
potential reversal
technical analysis
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 9:40 AM ET
Data refreshes hourly during market hours. Next update: 10:40 AM
Data refreshes hourly during market hours. Next update: 10:40 AM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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