RUSHA Stock Analysis: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$78.78
1.67 (2.17%)
â˛
5d:
-4.2%
30d:
+3.16%
90d:
+13.66%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Jul 28, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: RUSHA is fairly priced but lacks strong directional signals. At 2.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: RUSHA is fairly priced but lacks strong directional signals. At 2.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$135.42
Based on 13.5% avg growth
INTRINSIC VALUE TODAY
$84.09
6.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $78.78, which is considered fair relative to its 30-day fair value range of $76.95 to $81.49. The stock's valuation (Forward PE: 17.2) is in line with its historical norms (15.8). At these levels, the market is pricing in 2.8% annual earnings growth. This is a high bar to clear, indicating the stock may be priced for perfection.
Technical Outlook: Technically, RUSHA is in a strong uptrend. The price is currently testing key support at $76.51. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: RUSHA scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $87.75 (+11.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RUSHA is in a strong uptrend. The price is currently testing key support at $76.51. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: RUSHA scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $87.75 (+11.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$76.95 -
$81.49
Company Quality Score
33/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
42.9%
All Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (35/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($87.75)
- BEARISH: Market expects 2.8% growth - appears too optimistic based on history
- WARNING: Composite score 32/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$76.95 -
$81.49
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$76.51
Resistance Level
$83.07
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.16
Wall Street Target
$87.75
(+11.4%)
Revenue Growth (YoY)
-1.6%
Earnings Growth (YoY)
1.1%
Profit Margin
3.7%
Valuation Premium vs History
+2.8% premium
PE vs Historical
17.2 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.8%
(market-implied from PE analysis)
1-Year Target
$80.99
(+3%)
2-Year Target
$83.25
(+6%)
3-Year Target
$85.58
(+9%)
3-Yr Target (if PE normalizes)
(PE: 17â16)
PE COMPRESSION
$78.80
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 23.0%)
$171.30
(+117%)
Base:
(SPY PE: 17.2, Growth: 23.0%)
$146.47
(+86%)
Bear:
(PE: 14.6, Growth: 23.0%)
$124.50
(+58%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 23.58 | Current EPS (TTM): $3.27
Bull Case
$119.08
(+51%)
Analyst growth 40.4%, PE expands to 25.9
Base Case
$108.25
(+37%)
Market implied 40.4%, PE stable at 23.6
Bear Case
$52.43
(-33%)
Severe decline -20.0%, PE contracts to 20.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 23, 2026 6:28 AM ET
Data refreshes hourly during market hours. Next update: 7:28 AM
Data refreshes hourly during market hours. Next update: 7:28 AM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Raymond Joseph Chess
SELL
10000 shares
2026-03-10
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