Rush Enterprises (RUSHA) Stock: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$45.54
-0.62 (-1.34%)
▼
5d:
+1.43%
30d:
-5.2%
90d:
-40.53%
BUY
HIGH Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Oct 27, 2026
4d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: RUSHA shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
✅ BUY SIGNAL: RUSHA shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$92.85
Based on 14.4% avg growth
INTRINSIC VALUE TODAY
$57.65
21.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $45.54, which is considered slightly low relative to its 30-day fair value range of $45.01 to $48.33. The stock's valuation (Forward PE: 14.9) is in line with its historical norms (15.7). Remarkably, the market is currently pricing in an annual earnings decline of 1.8% over the next few years. This pessimistic expectation contrasts with the company's recent 1.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RUSHA is in a strong downtrend. The price is approaching resistance at $46.40. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RUSHA scores 75/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $58.83 (+29.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RUSHA is in a strong downtrend. The price is approaching resistance at $46.40. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RUSHA scores 75/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $58.83 (+29.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$45.01 -
$48.33
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 29.2% below Wall St target ($58.83)
- BULLISH: Bottoming setup score 75/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$45.01 -
$48.33
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$43.57
Resistance Level
$46.40
Current Trend
Strong Downtrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.90
Wall Street Target
$58.83
(+29.2%)
Revenue Growth (YoY)
-1.6%
Earnings Growth (YoY)
1.1%
Profit Margin
3.7%
Valuation Discount vs History
-1.8% cheaper
PE vs Historical
14.9 vs 15.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.8%
(market-implied from PE analysis)
1-Year Target
$44.72
(-2%)
2-Year Target
$43.92
(-4%)
3-Year Target
$43.12
(-5%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$45.43
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 24.7%)
$117.58
(+158%)
Base:
(SPY PE: 14.9, Growth: 24.7%)
$88.23
(+94%)
Bear:
(PE: 12.7, Growth: 24.7%)
$74.99
(+65%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 20.75 | Current EPS (TTM): $2.21
Bull Case
$69.76
(+51%)
Analyst growth 38.3%, PE expands to 22.8
Base Case
$63.42
(+37%)
Market implied 38.3%, PE stable at 20.8
Bear Case
$31.18
(-32%)
Severe decline -20.0%, PE contracts to 17.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.9 to 15.7
Stabilization Target:
$47.98
(+5.4%)
PE Expansion Potential:
+5.4%
Share & Embed Analysis
Last updated: October 22, 2026 5:25 PM ET
Data refreshes hourly during market hours. Next update: 6:25 PM
Data refreshes hourly during market hours. Next update: 6:25 PM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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