Rush Enterprises (RUSHA) Stock: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$48.31
0.12 (0.25%)
▲
5d:
-3.59%
30d:
-40.08%
90d:
-30.08%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: RUSHA shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: RUSHA shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$92.15
Based on 14.0% avg growth
INTRINSIC VALUE TODAY
$57.22
15.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $48.31, which is considered oversold relative to its 30-day fair value range of $57.13 to $84.62. The stock's valuation (Forward PE: 15.8) is in line with its historical norms (15.8). At these levels, the market is pricing in 0.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RUSHA is showing sideways momentum. The price is currently testing key support at $48.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $59.67 (+23.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RUSHA is showing sideways momentum. The price is currently testing key support at $48.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $59.67 (+23.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$57.13 -
$84.62
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
80.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 23.5% below Wall St target ($59.67)
- NEUTRAL: Market pricing in 0.0% annual earnings growth - fairly valued
- WARNING: Composite score 49/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$57.13 -
$84.62
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$48.02
Resistance Level
$77.21
Current Trend
Sideways
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.79
Wall Street Target
$59.67
(+23.5%)
Revenue Growth (YoY)
-1.6%
Earnings Growth (YoY)
1.1%
Profit Margin
3.7%
PE vs Historical
15.8 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
0%
(market-implied from PE analysis)
1-Year Target
$48.31
(0%)
2-Year Target
$48.31
(0%)
3-Year Target
$48.31
(0%)
3-Yr Target (if PE normalizes)
(PE: 16→16)
$48.33
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 24.0%)
$117.74
(+144%)
Base:
(SPY PE: 15.8, Growth: 24.0%)
$92.20
(+91%)
Bear:
(PE: 13.4, Growth: 24.0%)
$78.37
(+62%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 22.31 | Current EPS (TTM): $2.16
Bull Case
$75.06
(+55%)
Analyst growth 41.6%, PE expands to 24.5
Base Case
$68.24
(+41%)
Market implied 41.6%, PE stable at 22.3
Bear Case
$32.77
(-32%)
Severe decline -20.0%, PE contracts to 19.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 12, 2026 8:24 AM ET
Data refreshes hourly during market hours. Next update: 9:24 AM
Data refreshes hourly during market hours. Next update: 9:24 AM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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