RUSHA Rush Enterprises Inc RETAIL-AUTO DEALERS & GASOLINE STATIONS Best Auto Dealers Stocks 2026 →

Rush Enterprises (RUSHA) Stock: Buy, Sell, or Hold?

$45.10
+0.41 (+0.92%) ▲
5d: -2.65% 30d: +1.39% 90d: -45.3%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (49%)
Quality Score
40/100
Position
FAIR
30-Day Fair Range
$43.82 – $46.04
Position: FAIR
Forward P/E & Valuation
15.7x FAIR
vs 15.7x historical avg
Wall Street Target
$54.00
+19.7% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$41.71 / $47.25
Trend: Strong Downtrend
💡Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
â„šī¸ NEUTRAL: RUSHA is fairly priced but lacks strong directional signals. At 0.0% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.

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Interactive Price Chart (1 Month)

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$76.64
Based on 11.3% avg growth
INTRINSIC VALUE TODAY
$47.58
5.2% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: RUSHA is currently trading at $45.10, which is considered fair relative to its 30-day fair value range of $43.82 to $46.04. The stock's valuation (Forward PE: 15.7) is in line with its historical norms (15.7). At these levels, the market is pricing in 0.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, RUSHA is in a strong downtrend. Immediate support is located at $41.71, while resistance sits at $47.25.

Market Sentiment: RUSHA scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $54.00 (+19.7%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR
Historical Trading Range $43.82 - $46.04
Company Quality Score 40/100 (SELL)
Volume Confirmation HIGH
Confidence Score 48.6%

Trading Range & Key Levels

30-Day Trading Range $43.82 - $46.04
Current vs Trading Range FAIR
Support Level $41.71
Resistance Level $47.25
Current Trend Strong Downtrend
Technical data as of Nov 11, 2026

Quantitative Signal Breakdown

  • NEUTRAL: Price in fair range
  • BEARISH: Weak technical setup (30/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($54.00)
  • NEUTRAL: Market pricing in 0.0% annual earnings growth - fairly valued
  • WARNING: Composite score 40/100 in the bottom quintile — this cohort historically lags the market

Fundamental Context

Forward P/E (Next Year Est.) 15.70
Wall Street Target $54.00 (+19.7%)
Revenue Growth (YoY) 12.4%
Earnings Growth (YoY) 18.2%
Profit Margin 3.7%
PE vs Historical 15.7 vs 15.7 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): 0% (market-implied from PE analysis)
1-Year Target $45.10 (0%)
2-Year Target $45.10 (0%)
3-Year Target $45.10 (0%)
3-Yr Target (if PE normalizes) (PE: 16→16) $45.11 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 19.9, Growth: 18.6%) $95.11 (+111%)
Base: (SPY PE: 15.7, Growth: 18.6%) $75.17 (+67%)
Bear: (PE: 13.3, Growth: 18.6%) $63.89 (+42%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 19.43 | Current EPS (TTM): $2.30
Bull Case $61.41 (+36%)
Analyst growth 24.9%, PE expands to 21.4
Base Case $55.83 (+24%)
Market implied 24.9%, PE stable at 19.4
Bear Case $30.39 (-33%)
Severe decline -20.0%, PE contracts to 16.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Reddit & Retail Trader Sentiment (RUSHA)

Bullish 1 Retail Mentions
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Oct 27, 2026
Daily AI digest
AI Retail Discussion Summary: Investor $User1 is bullish on $RUSHA ahead of its earnings report, citing the company's strong EPS performance history. No recent news articles are available.
Key Retail Themes: Earnings reports EPS performance
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams. View All Trending Reddit & WSB Stocks →
Last updated: November 11, 2026 8:53 PM ET
Data refreshes hourly during market hours. Next update: 9:53 PM
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Ticker Score Recommendation Change %
Technical Signals Check
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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