Rush Enterprises (RUSHA) Stock: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$47.09
0.90 (1.95%)
â˛
5d:
-1.83%
30d:
-4.53%
90d:
-36.81%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: RUSHA is fairly priced but lacks strong directional signals. At -1.4% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: RUSHA is fairly priced but lacks strong directional signals. At -1.4% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$92.15
Based on 14.0% avg growth
INTRINSIC VALUE TODAY
$57.22
17.7% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $47.09, which is considered slightly low relative to its 30-day fair value range of $42.67 to $66.02. The stock's valuation (Forward PE: 15.1) is in line with its historical norms (15.8). Remarkably, the market is currently pricing in an annual earnings decline of 1.4% over the next few years. This pessimistic expectation contrasts with the company's recent 1.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RUSHA is in a downtrend. Immediate support is located at $45.33, while resistance sits at $49.43.
Market Sentiment: RUSHA scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $59.67 (+29.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RUSHA is in a downtrend. Immediate support is located at $45.33, while resistance sits at $49.43.
Market Sentiment: RUSHA scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $59.67 (+29.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$42.67 -
$66.02
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 29.2% below Wall St target ($59.67)
- WARNING: Composite score 49/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$42.67 -
$66.02
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$45.33
Resistance Level
$49.43
Current Trend
Downtrend
Technical data as of
Oct 1, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.10
Wall Street Target
$59.67
(+29.2%)
Revenue Growth (YoY)
-1.6%
Earnings Growth (YoY)
1.1%
Profit Margin
3.7%
Valuation Discount vs History
-1.4% cheaper
PE vs Historical
15.1 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.4%
(market-implied from PE analysis)
1-Year Target
$45.54
(-1%)
2-Year Target
$44.91
(-3%)
3-Year Target
$44.28
(-4%)
3-Yr Target (if PE normalizes)
(PE: 15â16)
$46.32
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 24.0%)
$119.08
(+158%)
Base:
(SPY PE: 15.1, Growth: 24.0%)
$88.15
(+91%)
Bear:
(PE: 12.8, Growth: 24.0%)
$74.93
(+62%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 20.73 | Current EPS (TTM): $2.21
Bull Case
$69.74
(+51%)
Analyst growth 38.4%, PE expands to 22.8
Base Case
$63.40
(+37%)
Market implied 38.4%, PE stable at 20.7
Bear Case
$31.15
(-33%)
Severe decline -20.0%, PE contracts to 17.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.1 to 15.8
Stabilization Target:
$48.33
(+4.6%)
PE Expansion Potential:
+4.6%
Share & Embed Analysis
Last updated: October 02, 2026 1:13 PM ET
Data refreshes hourly during market hours. Next update: 2:13 PM
Data refreshes hourly during market hours. Next update: 2:13 PM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
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Sells
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NEUTRAL
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