RUSHA Stock Analysis: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$79.79
-0.14 (-0.18%)
▼
5d:
+4.21%
30d:
+10.87%
90d:
+7.78%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Jul 28, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: RUSHA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: RUSHA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$133.71
Based on 13.5% avg growth
INTRINSIC VALUE TODAY
$83.02
3.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $79.79, which is considered extended relative to its 30-day fair value range of $72.06 to $77.48. From a valuation perspective, the stock is trading at a premium (Forward PE: 17.4) compared to its historical average (15.6). At these levels, the market is pricing in 3.6% annual earnings growth. This is a high bar to clear, indicating the stock may be priced for perfection.
Technical Outlook: Technically, RUSHA is in a uptrend. Immediate support is located at $73.88, while resistance sits at $83.50.
Market Sentiment: RUSHA has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, RUSHA is in a uptrend. Immediate support is located at $73.88, while resistance sits at $83.50.
Market Sentiment: RUSHA has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$72.06 -
$77.48
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
52.4%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($86.50)
- BEARISH: Market expects 3.6% growth - appears too optimistic based on history
Trading Range Analysis
30-Day Trading Range
$72.06 -
$77.48
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$73.88
Resistance Level
$83.50
Current Trend
Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.38
Wall Street Target
$86.50
(+8.4%)
Revenue Growth (YoY)
-1.6%
Earnings Growth (YoY)
1.1%
Profit Margin
3.7%
Valuation Premium vs History
+3.6% premium
PE vs Historical
17.4 vs 15.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.6%
(market-implied from PE analysis)
1-Year Target
$82.66
(+4%)
2-Year Target
$85.64
(+7%)
3-Year Target
$88.72
(+11%)
3-Yr Target (if PE normalizes)
(PE: 17→16)
PE COMPRESSION
$79.63
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 23.0%)
$176.93
(+122%)
Base:
(SPY PE: 17.4, Growth: 23.0%)
$148.35
(+86%)
Bear:
(PE: 14.8, Growth: 23.0%)
$126.09
(+58%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (25x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 24.59 | Current EPS (TTM): $3.25
Bull Case
$124.19
(+56%)
Analyst growth 41.2%, PE expands to 27.1
Base Case
$112.90
(+42%)
Market implied 41.2%, PE stable at 24.6
Bear Case
$54.35
(-32%)
Severe decline -20.0%, PE contracts to 20.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 03, 2026 1:01 AM ET
Data refreshes hourly during market hours. Next update: 2:01 AM
Data refreshes hourly during market hours. Next update: 2:01 AM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Raymond Joseph Chess
SELL
10000 shares
2026-03-10
Jody Pollard
SELL
11250 shares
2026-02-19
Michael L Goldstone
SELL
4500 shares
2026-02-19
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