SBH Stock Analysis: Buy, Sell, or Hold?
SBH - Sally Beauty Holdings, Inc.
$13.32
0.31 (2.38%)
▲
5d:
-2.2%
30d:
+6.56%
90d:
-3.27%
BUY
HIGH Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Aug 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SBH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: SBH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$19.80
Based on 6.4% avg growth
INTRINSIC VALUE TODAY
$12.29
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SBH is currently trading at $13.32, which is considered fair relative to its 30-day fair value range of $12.17 to $13.40. The stock's valuation (Forward PE: 6.0) is in line with its historical norms (6.5). Remarkably, the market is currently pricing in an annual earnings decline of 3.1% over the next few years. This pessimistic expectation contrasts with the company's recent 13.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SBH is in a strong uptrend. The price is approaching resistance at $13.44. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SBH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $16.40 (+23.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SBH is in a strong uptrend. The price is approaching resistance at $13.44. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SBH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $16.40 (+23.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$12.17 -
$13.40
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 23.1% below Wall St target ($16.40)
Trading Range Analysis
30-Day Trading Range
$12.17 -
$13.40
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$11.75
Resistance Level
$13.44
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
5.95
Wall Street Target
$16.40
(+23.1%)
Revenue Growth (YoY)
2.3%
Earnings Growth (YoY)
13.2%
Profit Margin
4.9%
Valuation Discount vs History
-3.1% cheaper
PE vs Historical
6.0 vs 6.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.1%
(market-implied from PE analysis)
1-Year Target
$12.91
(-3%)
2-Year Target
$12.51
(-6%)
3-Year Target
$12.12
(-9%)
3-Yr Target (if PE normalizes)
(PE: 6→7)
$13.25
(-1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 8.7%)
$62.73
(+371%)
Base:
(SPY PE: 5.9, Growth: 8.7%)
$17.13
(+29%)
Bear:
(PE: 5.1, Growth: 8.7%)
$14.56
(+9%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (7x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 7.19 | Current EPS (TTM): $1.81
Bull Case
$17.71
(+33%)
Analyst growth 23.8%, PE expands to 7.9
Base Case
$16.10
(+21%)
Market implied 23.8%, PE stable at 7.2
Bear Case
$8.85
(-34%)
Severe decline -20.0%, PE contracts to 6.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 5.9 to 6.5
Stabilization Target:
$14.56
(+9.3%)
PE Expansion Potential:
+9.3%
Share & Embed Analysis
Last updated: June 23, 2026 6:05 PM ET
Data refreshes hourly during market hours. Next update: 7:05 PM
Data refreshes hourly during market hours. Next update: 7:05 PM
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Technical Signals Check
Is SBH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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