Soho House & (SHCO) Stock: Buy, Sell, or Hold?
$8.99
-0.01 (-0.11%)
âŧ
5d:
+1.35%
30d:
+0.33%
90d:
+1.24%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (76%)
Quality Score
40/100
Position
FAIR
Forward P/E & Valuation
-89.9x
Next 12M consensus est.
Wall Street Target
$9.00
+0.1% upside
Options IV & Volume
UNKNOWN Vol
UNKNOWN volume confirmation
Support / Resistance
$7.83 / $9.00
Trend: Strong Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
âšī¸ NEUTRAL: SHCO is fairly priced but lacks strong directional signals. Wait for clearer setup or better entry on dips.
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Interactive Price Chart (1 Month)
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In-depth Analysis How we analyze
Valuation Analysis: SHCO is currently trading at $8.99, which is considered fair based on recent price action.
Technical Outlook: Technically, SHCO is in a strong uptrend. The price is approaching resistance at $9.00. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SHCO scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SHCO is in a strong uptrend. The price is approaching resistance at $9.00. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SHCO scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Company Quality Score
40/100
(HOLD)
Volume Confirmation
UNKNOWN
Confidence Score
76.3%
Trading Range & Key Levels
Support Level
$7.83
Resistance Level
$9.00
Current Trend
Strong Uptrend
Technical data as of
Jan 28, 2026
Quantitative Signal Breakdown
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- NEUTRAL: Near Wall St target ($9.00)
- WARNING: Composite score 40/100 in the bottom quintile â this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
-89.90
Wall Street Target
$9.00
(+0.1%)
Revenue Growth (YoY)
11.2%
Profit Margin
-6.0%
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (SHCO)
Neutral
1 Retail Mentions
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Jan 23, 2026
Daily AI digest
AI Retail Discussion Summary:
A bullish StockTwits user with 1754 followers expresses a high-probability IRR of around 30% for investing in $SHCO, despite the lack of recent news articles.
Key Retail Themes:
Buy and Hold
IRR
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 6:36 AM ET
Data refreshes hourly during market hours. Next update: 7:36 AM
Data refreshes hourly during market hours. Next update: 7:36 AM
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Technical Signals Check
Is SHCO showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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