Is STUB stock a Buy, Sell, or Hold?

Based on our analysis, STUB is currently a HOLD with low confidence. 📊 HOLD: STUB shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of STUB stock?

Our analysis estimates the fair value range for STUB to be between $5.55 and $6.44. The current price is $5.41.

What is the analyst price target for STUB?

The average Wall Street analyst price target for STUB is $11.12. This implies a potential upside of 105.6% from current levels.

StubHub (STUB) Stock: Buy, Sell, or Hold?

STUB - StubHub Holdings, Inc.

Services-Miscellaneous Amusement & Recreation

$5.41

-0.18 (-3.22%) ▼

5d: -0.55%

30d: -12.46%

90d: -60.48%

HOLD

LOW Confidence

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Analysis Updated: Oct 2, 2026 12:00 AM ET

Earnings: Nov 12, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 29, 2026 at $5.32 · last confirmed Sep 29, 2026

Strength: 7.6/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: STUB shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 12.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$8.49

Based on 8.0% avg growth

INTRINSIC VALUE TODAY

$5.27

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.5x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: STUB is currently trading at $5.41, which is considered oversold relative to its 30-day fair value range of $5.55 to $6.44. The stock's valuation (Forward PE: 8.9) is in line with its historical norms (9.5). Remarkably, the market is currently pricing in an annual earnings decline of 2.2% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, STUB is in a strong downtrend. Immediate support is located at $5.21, while resistance sits at $6.10. Short-term momentum is weak, with the stock down 3.2% recently.

Market Sentiment: STUB scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $11.12 (+105.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $5.55 - $6.44

Company Quality Score 53/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 85.7%

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All Signals

BULLISH: Price oversold vs 30-day range
BULLISH: Strong technical setup (68/100)
BULLISH: High volume confirmation
BEARISH: Downward momentum (-3.2%)
BULLISH: Trading 105.6% below Wall St target ($11.12)
CAUTION: Bottoming setup, but lagging the sector by 31% over 20 days — wait for relative strength

Trading Range Analysis

30-Day Trading Range $5.55 - $6.44

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $5.22

Resistance Level $6.10

Current Trend Strong Downtrend

Technical data as of Oct 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 8.88

Wall Street Target $11.13 (+105.6%)

Revenue Growth (YoY) 33.2%

Profit Margin -91.3%

Valuation Discount vs History -2.2% cheaper

PE vs Historical 8.9 vs 9.5 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -2.2% (market-implied from PE analysis)

1-Year Target $5.29 (-2%)

2-Year Target $5.17 (-4%)

3-Year Target $5.06 (-7%)

3-Yr Target (if PE normalizes) (PE: 9→10) $5.41 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.4, Growth: 12.0%) $17.46 (+223%)

Base: (SPY PE: 8.9, Growth: 12.0%) $7.60 (+41%)

Bear: (PE: 7.6, Growth: 12.0%) $6.46 (+20%)

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 8.9 to 9.5

Stabilization Target: $5.79 (+6.9%)

PE Expansion Potential: +6.9%

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Last updated: October 03, 2026 1:16 PM ET
Data refreshes hourly during market hours. Next update: 2:16 PM

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Insider Activity (6 Months)

Buys

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Net

INSIDERS SELLING

Recent Transactions

Scott Michael Fitzgerald SELL 1619 shares 2026-04-13

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Advanced STUB Option Strategies

Professional options setups generated by AI based on today's STUB price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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