What is the fair value of W stock?

Our analysis estimates the fair value range for W to be between $97.01 and $106.71. The current price is $98.57.

What is the analyst price target for W?

The average Wall Street analyst price target for W is $123.31. This implies a potential upside of 25.1% from current levels.

Wayfair (W) Stock: Buy, Sell, or Hold?

W - Wayfair Inc.

RETAIL-CATALOG & MAIL-ORDER HOUSES

$98.57

1.12 (1.15%) ▲

5d: +1.64%

30d: -4.25%

90d: +26.89%

WAIT

LOW Confidence

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Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Oct 27, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 4, 2026 at $99.43 · last confirmed Sep 9, 2026

Strength: 8.1/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
ℹ️ NEUTRAL: W is fairly priced but lacks strong directional signals. At -0.2% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$188.52

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$117.06

15.8% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: W is currently trading at $98.57, which is considered slightly low relative to its 30-day fair value range of $97.01 to $106.71. The stock's valuation (Forward PE: 25.4) is in line with its historical norms (25.6). Remarkably, the market is currently pricing in an annual earnings decline of 0.2% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, W is in a strong uptrend. Immediate support is located at $93.00, while resistance sits at $106.24.

Market Sentiment: W scores 21/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $123.31 (+25.1%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY LOW

Historical Trading Range $97.01 - $106.71

Company Quality Score 49/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 57.1%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (21/100)
BULLISH: High volume confirmation
BULLISH: Trading 25.1% below Wall St target ($123.31)
WARNING: Composite score 49/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $97.01 - $106.71

Current vs Trading Range SLIGHTLY LOW

Support & Resistance Levels

Support Level $93.00

Resistance Level $106.24

Current Trend Strong Uptrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 25.45

Wall Street Target $123.31 (+25.1%)

Revenue Growth (YoY) 7.5%

Earnings Growth (YoY) -55.1%

Profit Margin -2.5%

Valuation Discount vs History -0.2% cheaper

PE vs Historical 25.5 vs 25.6 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -0.2% (market-implied from PE analysis)

1-Year Target $98.37 (0%)

2-Year Target $98.18 (0%)

3-Year Target $97.98 (-1%)

3-Yr Target (if PE normalizes) (PE: 25→26) $98.54 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 25.5, Growth: 33.9%) $236.47 (+140%)

Base: (SPY PE: 20.2, Growth: 33.9%) $187.38 (+90%)

Bear: (PE: 17.1, Growth: 33.9%) $159.27 (+62%)

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 25.5 to 25.6

Stabilization Target: $99.13 (+0.6%)

PE Expansion Potential: +0.6%

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Last updated: September 12, 2026 11:21 PM ET
Data refreshes hourly during market hours. Next update: 12:21 AM

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Technical Signals Check

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Insider Activity (6 Months)

Buys

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Net

INSIDERS SELLING

Recent Transactions

Jon Blotner SELL 4790 shares 2026-04-02

Steven Conine SELL 1687 shares 2026-03-24

Niraj Shah SELL 1571 shares 2026-03-24

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