Wayfair (W) Stock: Buy, Sell, or Hold?
W - Wayfair Inc.
$101.25
-0.12 (-0.12%)
âŧ
5d:
+3.16%
30d:
+7.1%
90d:
+8.66%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Oct 27, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: W is fairly priced but lacks strong directional signals. At 0.5% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: W is fairly priced but lacks strong directional signals. At 0.5% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$189.08
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$117.41
13.8% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: W is currently trading at $101.25, which is considered fair relative to its 30-day fair value range of $97.83 to $104.29. The stock's valuation (Forward PE: 26.1) is in line with its historical norms (25.7). At these levels, the market is pricing in 0.5% annual earnings growth.
Technical Outlook: Technically, W is in a strong uptrend. Immediate support is located at $94.25, while resistance sits at $108.68.
Market Sentiment: W scores 36/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $124.03 (+22.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, W is in a strong uptrend. Immediate support is located at $94.25, while resistance sits at $108.68.
Market Sentiment: W scores 36/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $124.03 (+22.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$97.83 -
$104.29
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
53.3%
Protect Your Profits
Holding W? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (36/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 22.5% below Wall St target ($124.03)
- BULLISH: Expecting earnings turnaround to 0.5% growth with 7.5% revenue growth
- WARNING: Composite score 51/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$97.83 -
$104.29
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$94.25
Resistance Level
$108.68
Current Trend
Strong Uptrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
26.07
Wall Street Target
$124.03
(+22.5%)
Revenue Growth (YoY)
7.5%
Earnings Growth (YoY)
-55.1%
Profit Margin
-2.5%
Valuation Premium vs History
+0.5% premium
PE vs Historical
26.1 vs 25.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.5%
(market-implied from PE analysis)
1-Year Target
$101.76
(+1%)
2-Year Target
$102.27
(+1%)
3-Year Target
$102.78
(+2%)
3-Yr Target (if PE normalizes)
(PE: 26â26)
PE COMPRESSION
$101.32
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 26.1, Growth: 34.0%)
$243.45
(+140%)
Base:
(SPY PE: 20.4, Growth: 34.0%)
$190.51
(+88%)
Bear:
(PE: 17.3, Growth: 34.0%)
$161.93
(+60%)
Share & Embed Analysis
Last updated: October 03, 2026 2:42 PM ET
Data refreshes hourly during market hours. Next update: 3:42 PM
Data refreshes hourly during market hours. Next update: 3:42 PM
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Technical Signals Check
Is W showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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