Wayfair (W) Stock: Buy, Sell, or Hold?
$111.48
-2.95 (-2.58%)
âŧ
5d:
-1.68%
30d:
+6.39%
90d:
+9.69%
Open in Live Scanner
70/30 Portfolio Builder
Earnings: Nov 04, 2026
0d
Protect W Gains
Updated Nov 12, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (53%)
Quality Score
44/100
Position
FAIR
30-Day Fair Range
$106.97 â $116.08
Position: FAIR
Forward P/E & Valuation
26.9x
FAIR
vs 26.0x historical avg
Wall Street Target
$137.69
+23.5% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$110.00 / $127.99
Trend: Strong Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
âšī¸ NEUTRAL: W is fairly priced but lacks strong directional signals. At 1.2% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Nov 5, 2026 at $115.13 · last confirmed Nov 10, 2026
Strength: 4.4/10
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$201.61
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$125.18
10.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: W is currently trading at $111.48, which is considered fair relative to its 30-day fair value range of $106.97 to $116.08. The stock's valuation (Forward PE: 26.9) is in line with its historical norms (26.0). At these levels, the market is pricing in 1.2% annual earnings growth.
Technical Outlook: Technically, W is in a strong uptrend. The price is currently testing key support at $110.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: W scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $137.69 (+23.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, W is in a strong uptrend. The price is currently testing key support at $110.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: W scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $137.69 (+23.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$106.97 -
$116.08
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
53.3%
Trading Range & Key Levels
30-Day Trading Range
$106.97 -
$116.08
Current vs Trading Range
FAIR
Support Level
$110.00
Resistance Level
$127.99
Current Trend
Strong Uptrend
Technical data as of
Nov 12, 2026
Protect Your Profits
Holding W? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanQuantitative Signal Breakdown
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 23.5% below Wall St target ($137.69)
- BULLISH: Expecting earnings turnaround to 1.2% growth with 9.7% revenue growth
- WARNING: Composite score 44/100 in the bottom quintile â this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
26.92
Wall Street Target
$137.69
(+23.5%)
Revenue Growth (YoY)
9.7%
Earnings Growth (YoY)
-55.1%
Profit Margin
-1.2%
Valuation Premium vs History
+1.2% premium
PE vs Historical
26.9 vs 26.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.2%
(market-implied from PE analysis)
1-Year Target
$112.82
(+1%)
2-Year Target
$114.17
(+2%)
3-Year Target
$115.54
(+4%)
3-Yr Target (if PE normalizes)
(PE: 27â26)
PE COMPRESSION
$111.59
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 26.9, Growth: 35.1%)
$274.78
(+147%)
Base:
(SPY PE: 19.9, Growth: 35.1%)
$202.72
(+82%)
Bear:
(PE: 16.9, Growth: 35.1%)
$172.31
(+55%)
Share W Analysis
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (W)
Bullish
2 Retail Mentions
StockTwits Volume
2 msgs
24h retail stream
Last Tracked
Nov 4, 2026
Daily AI digest
AI Retail Discussion Summary:
Bullish sentiment prevails on StockTwits as traders express optimism about $W's stock price potential, with some predicting a significant upside when interest rates decrease.
Key Retail Themes:
Bullish sentiment towards $W
Expectation of rate decrease leading to price increase
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 7:28 PM ET
Data refreshes hourly during market hours. Next update: 8:28 PM
Data refreshes hourly during market hours. Next update: 8:28 PM
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Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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