AMZN Stock Analysis: Buy, Sell, or Hold?
AMZN - Amazon.Com Inc
$244.39
6.89 (2.90%)
▲
5d:
+1.19%
30d:
-5.76%
90d:
+17.07%
HOLD
MODERATE Confidence
Analysis Updated: Jun 18, 2026 12:00 AM ET
Earnings: Jul 30, 2026
Smart Money Accumulation
None View Scanner →
Strength: 7.2/10
Get Alerted When AMZN Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: AMZN shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: AMZN shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$378.98
Based on 9.0% avg growth
INTRINSIC VALUE TODAY
$235.32
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AMZN is currently trading at $244.39, which is considered oversold relative to its 30-day fair value range of $245.04 to $268.60. The stock's valuation (Forward PE: 24.7) is in line with its historical norms (26.2). Remarkably, the market is currently pricing in an annual earnings decline of 1.9% over the next few years. This pessimistic expectation contrasts with the company's recent 74.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, AMZN is in a strong uptrend. Immediate support is located at $233.59, while resistance sits at $256.38.
Market Sentiment: AMZN has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $312.99 (+28.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, AMZN is in a strong uptrend. Immediate support is located at $233.59, while resistance sits at $256.38.
Market Sentiment: AMZN has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $312.99 (+28.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$245.04 -
$268.60
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding AMZN? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 28.1% below Wall St target ($312.99)
Trading Range Analysis
30-Day Trading Range
$245.04 -
$268.60
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$233.59
Resistance Level
$256.38
Current Trend
Strong Uptrend
Technical data as of
Jun 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
24.74
Wall Street Target
$312.99
(+28.1%)
Revenue Growth (YoY)
16.6%
Earnings Growth (YoY)
74.8%
Profit Margin
12.2%
Valuation Discount vs History
-1.9% cheaper
PE vs Historical
24.7 vs 26.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.9%
(market-implied from PE analysis)
1-Year Target
$239.75
(-2%)
2-Year Target
$235.19
(-4%)
3-Year Target
$230.72
(-6%)
3-Yr Target (if PE normalizes)
(PE: 25→26)
$244.34
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.7, Growth: 14.0%)
$362.16
(+48%)
Base:
(SPY PE: 21.8, Growth: 14.0%)
$318.83
(+31%)
Bear:
(PE: 18.5, Growth: 14.0%)
$271.01
(+11%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (31x PE), but valuation improves significantly next year (25x PE) as earnings recover.
Trailing PE: 30.57 | Current EPS (TTM): $7.77
Bull Case
$332.14
(+36%)
Analyst growth 27.1%, PE expands to 33.6
Base Case
$301.95
(+24%)
Market implied 27.1%, PE stable at 30.6
Bear Case
$161.50
(-34%)
Severe decline -20.0%, PE contracts to 26.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 24.7 to 26.2
Stabilization Target:
$258.82
(+5.9%)
PE Expansion Potential:
+5.9%
Share & Embed Analysis
Last updated: June 21, 2026 2:31 AM ET
Data refreshes hourly during market hours. Next update: 3:31 AM
Data refreshes hourly during market hours. Next update: 3:31 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is AMZN showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Andrew R Jassy
SELL
31000 shares
2026-04-17
Douglas J Herrington
SELL
20500 shares
2026-04-14
Douglas J Herrington
SELL
1000 shares
2026-04-01
Featured in Portfolios
AMZN is a key holding in these high-performance investment strategies.
Top Rated Internet Retail Stocks
Top-rated stocks in Internet Retail by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
BABA
Alibaba Group Holding Ltd |
STRONG BUY
40 analysts |
$192 | 54 HOLD |
|
JD
JD.com Inc Adr |
STRONG BUY
38 analysts |
$41 | 56 HOLD |
|
SE
Sea Ltd |
STRONG BUY
35 analysts |
$140 | 57 HOLD |
|
DASH
DoorDash, Inc. Class A C… |
BUY
41 analysts |
$245 | 56 HOLD |
|
PDD
PDD Holdings Inc. |
BUY
35 analysts |
$120 | 58 HOLD |
Advanced AMZN Option Strategies
Professional options setups generated by AI based on today's AMZN price and gamma walls.
