AS Stock Analysis: Buy, Sell, or Hold?
AS - Amer Sports, Inc.
$36.47
0.96 (2.70%)
▲
5d:
+3.67%
30d:
+4.05%
90d:
+3.46%
BUY
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 18, 2026
14d
Smart Money Accumulation
None View Scanner →
Strength: 3.8/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: AS shows positive signals but monitor for confirmation. Market pricing in 3.3% decline. Moderate conviction.
💡 BUY OPPORTUNITY: AS shows positive signals but monitor for confirmation. Market pricing in 3.3% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$57.13
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$35.47
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AS is currently trading at $36.47, which is considered extended relative to its 30-day fair value range of $33.85 to $35.79. The stock's valuation (Forward PE: 30.3) is in line with its historical norms (33.4). Remarkably, the market is currently pricing in an annual earnings decline of 3.3% over the next few years. This pessimistic expectation contrasts with the company's recent 20.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, AS is in a uptrend. The price is approaching resistance at $36.60. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AS has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $50.11 (+41.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, AS is in a uptrend. The price is approaching resistance at $36.60. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AS has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $50.11 (+41.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$33.85 -
$35.79
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
61.9%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 41.1% below Wall St target ($50.11)
Trading Range Analysis
30-Day Trading Range
$33.85 -
$35.79
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$32.96
Resistance Level
$36.60
Current Trend
Uptrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
30.26
Wall Street Target
$50.11
(+41.1%)
Revenue Growth (YoY)
32.1%
Earnings Growth (YoY)
20.8%
Profit Margin
6.5%
Valuation Discount vs History
-3.3% cheaper
PE vs Historical
30.3 vs 33.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.3%
(market-implied from PE analysis)
1-Year Target
$34.34
(-3%)
2-Year Target
$33.21
(-7%)
3-Year Target
$32.11
(-10%)
3-Yr Target (if PE normalizes)
(PE: 30→33)
$35.44
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 30.3, Growth: 25.7%)
$70.46
(+98%)
Base:
(SPY PE: 20.7, Growth: 25.7%)
$48.26
(+36%)
Bear:
(PE: 17.6, Growth: 25.7%)
$41.02
(+16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (45x PE), but valuation improves significantly next year (30x PE) as earnings recover.
Trailing PE: 45.12 | Current EPS (TTM): $0.80
Bull Case
$58.24
(+64%)
Analyst growth 46.7%, PE expands to 49.6
Base Case
$52.95
(+49%)
Market implied 46.7%, PE stable at 45.1
Bear Case
$24.55
(-31%)
Severe decline -20.0%, PE contracts to 38.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 30.3 to 33.4
Stabilization Target:
$39.19
(+10.4%)
PE Expansion Potential:
+10.4%
Share & Embed Analysis
Last updated: August 03, 2026 2:25 PM ET
Data refreshes hourly during market hours. Next update: 3:25 PM
Data refreshes hourly during market hours. Next update: 3:25 PM
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Technical Signals Check
Is AS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Andrew E Page
SELL
6005 shares
2026-04-16
Jutta C Karlsson
SELL
662 shares
2026-04-16
Stuart Haselden
SELL
11438 shares
2026-04-16
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