HAS Stock Analysis: Buy, Sell, or Hold?
HAS - Hasbro, Inc.
$79.53
0.57 (0.72%)
▲
5d:
+1.99%
30d:
-3.35%
90d:
-13.3%
HOLD
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 21, 2026
7d
Smart Money Accumulation
None View Scanner →
Strength: 8.7/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: HAS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: HAS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$127.10
Based on 5.8% avg growth
INTRINSIC VALUE TODAY
$78.92
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HAS is currently trading at $79.53, which is considered slightly low relative to its 30-day fair value range of $79.51 to $85.14. From a valuation perspective, the stock is trading at a discount (Forward PE: 12.4) compared to its historical average (15.0). Remarkably, the market is currently pricing in an annual earnings decline of 6.2% over the next few years. This pessimistic expectation contrasts with the company's recent 98.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HAS is in a downtrend. The price is currently testing key support at $82.62. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: HAS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $111.36 (+40.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, HAS is in a downtrend. The price is currently testing key support at $82.62. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: HAS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $111.36 (+40.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$79.51 -
$85.14
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding HAS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 40.0% below Wall St target ($111.36)
Trading Range Analysis
30-Day Trading Range
$79.51 -
$85.14
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$82.62
Resistance Level
$89.79
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.41
Wall Street Target
$111.36
(+40.0%)
Revenue Growth (YoY)
12.7%
Earnings Growth (YoY)
98.6%
Profit Margin
-4.6%
Valuation Discount vs History
-6.2% cheaper
PE vs Historical
12.4 vs 15.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.2%
(market-implied from PE analysis)
1-Year Target
$74.60
(-6%)
2-Year Target
$69.97
(-12%)
3-Year Target
$65.64
(-18%)
3-Yr Target (if PE normalizes)
(PE: 12→15)
$79.34
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 7.5%)
$173.43
(+118%)
Base:
(SPY PE: 12.4, Growth: 7.5%)
$98.81
(+24%)
Bear:
(PE: 10.5, Growth: 7.5%)
$83.99
(+6%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 12.4 to 15.0
Stabilization Target:
$96.14
(+20.9%)
PE Expansion Potential:
+20.9%
Share & Embed Analysis
Last updated: July 13, 2026 6:01 PM ET
Data refreshes hourly during market hours. Next update: 7:01 PM
Data refreshes hourly during market hours. Next update: 7:01 PM
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Technical Signals Check
Is HAS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
7
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Christian P Cocks
SELL
196411 shares
2026-02-26
Timothy J Kilpin
SELL
7773 shares
2026-02-13
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Advanced HAS Option Strategies
Professional options setups generated by AI based on today's HAS price and gamma walls.
