BZUN Stock Analysis: Buy, Sell, or Hold?
BZUN - Baozun Inc. American Depositary Shares
$2.76
0.03 (1.29%)
▲
5d:
+0.18%
30d:
+7.2%
90d:
+28.14%
BUY
MODERATE Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: May 20, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: BZUN shows positive signals but monitor for confirmation. Market pricing in 10.2% decline. Moderate conviction.
💡 BUY OPPORTUNITY: BZUN shows positive signals but monitor for confirmation. Market pricing in 10.2% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.69
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$4.77
42.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 0.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BZUN is currently trading at $2.75, which is considered extended relative to its 30-day fair value range of $2.55 to $2.73. From a valuation perspective, the stock is trading at a discount (Forward PE: 0.6) compared to its historical average (0.8). Remarkably, the market is currently pricing in an annual earnings decline of 10.2% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, BZUN is showing sideways momentum. Immediate support is located at $2.58, while resistance sits at $2.87.
Market Sentiment: BZUN has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $4.22 (+55.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, BZUN is showing sideways momentum. Immediate support is located at $2.58, while resistance sits at $2.87.
Market Sentiment: BZUN has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $4.22 (+55.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$2.55 -
$2.73
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
61.9%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 55.2% below Wall St target ($4.22)
Trading Range Analysis
30-Day Trading Range
$2.55 -
$2.73
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$2.59
Resistance Level
$2.87
Current Trend
Sideways
Technical data as of
Jun 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
0.55
Wall Street Target
$4.22
(+55.2%)
Revenue Growth (YoY)
15.3%
Earnings Growth (YoY)
-47.6%
Profit Margin
-1.8%
Valuation Discount vs History
-10.2% cheaper
PE vs Historical
0.6 vs 0.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.2%
(market-implied from PE analysis)
1-Year Target
$2.45
(-10%)
2-Year Target
$2.20
(-19%)
3-Year Target
$1.98
(-27%)
3-Yr Target (if PE normalizes)
(PE: 1→1)
$2.88
(+6%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 44.6%)
$324.86
(+11844%)
Base:
(SPY PE: 0.6, Growth: 44.6%)
$8.22
(+202%)
Bear:
(PE: 0.5, Growth: 44.6%)
$6.99
(+157%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 0.6 to 0.8
Stabilization Target:
$3.95
(+45.2%)
PE Expansion Potential:
+45.2%
Share & Embed Analysis
Last updated: June 23, 2026 1:33 PM ET
Data refreshes hourly during market hours. Next update: 2:33 PM
Data refreshes hourly during market hours. Next update: 2:33 PM
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Technical Signals Check
Is BZUN showing a specific setup today?
Insider Activity (6 Months)
14
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Wenbin Qiu
BUY
16000 shares
2026-04-17
Wenbin Qiu
BUY
17500 shares
2026-04-16
Wenbin Qiu
BUY
11000 shares
2026-04-15
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