CHH Stock Analysis: Buy, Sell, or Hold?
CHH - Choice Hotels Intnl.
$109.88
-5.12 (-4.45%)
▼
5d:
+0.29%
30d:
-2.12%
90d:
+12.55%
BUY
HIGH Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Aug 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$143.54
Based on 6.0% avg growth
INTRINSIC VALUE TODAY
$89.13
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHH is currently trading at $109.88, which is considered fair relative to its 30-day fair value range of $107.02 to $113.60. The stock's valuation (Forward PE: 14.3) is in line with its historical norms (14.0). At these levels, the market is pricing in 0.7% annual earnings growth.
Technical Outlook: Technically, CHH is in a uptrend. Immediate support is located at $102.61, while resistance sits at $117.93. Short-term momentum is weak, with the stock down 4.5% recently.
Market Sentiment: CHH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CHH is in a uptrend. Immediate support is located at $102.61, while resistance sits at $117.93. Short-term momentum is weak, with the stock down 4.5% recently.
Market Sentiment: CHH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$107.02 -
$113.60
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-4.5%)
- NEUTRAL: Near Wall St target ($112.53)
- BULLISH: Expecting earnings turnaround to 0.7% growth with 3.5% revenue growth
Trading Range Analysis
30-Day Trading Range
$107.02 -
$113.60
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$102.61
Resistance Level
$117.93
Current Trend
Uptrend
Technical data as of
Jun 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.34
Wall Street Target
$112.53
(+2.4%)
Revenue Growth (YoY)
3.5%
Earnings Growth (YoY)
-53.2%
Profit Margin
35.0%
Valuation Premium vs History
+0.7% premium
PE vs Historical
14.3 vs 14.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.7%
(market-implied from PE analysis)
1-Year Target
$110.65
(+1%)
2-Year Target
$111.42
(+1%)
3-Year Target
$112.20
(+2%)
3-Yr Target (if PE normalizes)
(PE: 14→14)
PE COMPRESSION
$109.58
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 8.0%)
$210.19
(+91%)
Base:
(SPY PE: 14.3, Growth: 8.0%)
$138.34
(+26%)
Bear:
(PE: 12.2, Growth: 8.0%)
$117.59
(+7%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 15.56 | Current EPS (TTM): $7.39
Bull Case
$131.21
(+19%)
Analyst growth 3.7%, PE expands to 17.1
Base Case
$119.28
(+9%)
Market implied 3.7%, PE stable at 15.6
Bear Case
$78.20
(-29%)
Severe decline -20.0%, PE contracts to 13.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: June 23, 2026 4:24 AM ET
Data refreshes hourly during market hours. Next update: 5:24 AM
Data refreshes hourly during market hours. Next update: 5:24 AM
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Technical Signals Check
Is CHH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott E Oaksmith
SELL
1603 shares
2026-03-18
Scott E Oaksmith
SELL
600 shares
2026-03-17
Simone Wu
SELL
8080 shares
2026-02-02
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