FTLF Stock Analysis: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$9.91
-0.01 (-0.05%)
▼
5d:
+2.43%
30d:
-13.87%
90d:
+6.73%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 13, 2026
9d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.06
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$13.70
27.7% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $9.90, which is considered oversold relative to its 30-day fair value range of $10.20 to $11.33. From a valuation perspective, the stock is trading at a discount (Forward PE: 9.0) compared to its historical average (10.3). Remarkably, the market is currently pricing in an annual earnings decline of 4.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, FTLF is in a downtrend. Immediate support is located at $9.53, while resistance sits at $11.12.
Market Sentiment: FTLF has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $17.50 (+76.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FTLF is in a downtrend. Immediate support is located at $9.53, while resistance sits at $11.12.
Market Sentiment: FTLF has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $17.50 (+76.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$10.20 -
$11.33
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 76.6% below Wall St target ($17.50)
Trading Range Analysis
30-Day Trading Range
$10.20 -
$11.33
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$9.53
Resistance Level
$11.13
Current Trend
Downtrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.01
Wall Street Target
$17.50
(+76.6%)
Revenue Growth (YoY)
58.9%
Earnings Growth (YoY)
-15.0%
Profit Margin
6.6%
Valuation Discount vs History
-4.3% cheaper
PE vs Historical
9.0 vs 10.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.3%
(market-implied from PE analysis)
1-Year Target
$9.48
(-4%)
2-Year Target
$9.08
(-8%)
3-Year Target
$8.69
(-12%)
3-Yr Target (if PE normalizes)
(PE: 9→10)
$9.93
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 27.9%)
$47.72
(+382%)
Base:
(SPY PE: 9.0, Growth: 27.9%)
$20.74
(+109%)
Bear:
(PE: 7.7, Growth: 27.9%)
$17.63
(+78%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 16.76 | Current EPS (TTM): $0.59
Bull Case
$20.28
(+105%)
Analyst growth 86.4%, PE expands to 18.4
Base Case
$18.44
(+86%)
Market implied 86.4%, PE stable at 16.8
Bear Case
$6.73
(-32%)
Severe decline -20.0%, PE contracts to 14.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 9.0 to 10.3
Stabilization Target:
$11.33
(+14.3%)
PE Expansion Potential:
+14.3%
Share & Embed Analysis
Last updated: August 03, 2026 4:16 PM ET
Data refreshes hourly during market hours. Next update: 5:16 PM
Data refreshes hourly during market hours. Next update: 5:16 PM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson
BUY
3000 shares
2026-04-10
Matthew Lingenbrink
BUY
3000 shares
2026-04-10
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