Is GOOGL stock a Buy, Sell, or Hold?

Based on our analysis, GOOGL is currently a HOLD with moderate confidence. 📊 HOLD: GOOGL shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of GOOGL stock?

Our analysis estimates the fair value range for GOOGL to be between $337.29 and $364.50. The current price is $326.56.

What is the analyst price target for GOOGL?

The average Wall Street analyst price target for GOOGL is $428.12. This implies a potential upside of 31.1% from current levels.

GOOGL Stock Analysis: Buy, Sell, or Hold?

GOOGL - Alphabet Inc. Class A Common Stock

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.

$326.56

6.82 (2.13%) ▲

5d: -7.22%

30d: -4.99%

90d: -5.18%

HOLD

MODERATE Confidence

Protect Your GOOGL Gains

Analysis Updated: Jul 27, 2026 12:00 AM ET

Earnings: Jul 22, 2026 0d

Smart Money Accumulation

None View Scanner →

Strength: 10.0/10

Get Alerted When GOOGL Hits Your Target Price

Join 10,000+ traders who never miss a move

You're in! Check your email to confirm and set your target price.

100% Free No spam, ever Unsubscribe anytime

Interactive Price Chart (1 Month)

Loading historical data...

💡

Bottom Line:
📊 HOLD: GOOGL shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: -25.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$203.16

Based on -10.7% avg growth

INTRINSIC VALUE TODAY

$126.14

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: GOOGL is currently trading at $326.56, which is considered oversold relative to its 30-day fair value range of $337.29 to $364.50. From a valuation perspective, the stock is trading at a discount (Forward PE: 22.1) compared to its historical average (25.6). Remarkably, the market is currently pricing in an annual earnings decline of 4.8% over the next few years. This pessimistic expectation contrasts with the company's recent 294.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, GOOGL is in a strong uptrend. Immediate support is located at $314.90, while resistance sits at $375.27.

Market Sentiment: GOOGL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $428.12 (+31.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $337.29 - $364.50

Company Quality Score 56/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 57.1%

Protect Your Profits

Holding GOOGL? Use our AI-powered strategies to protect your downside while keeping your long-term position.

View Profit Protection Plan

All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading 31.1% below Wall St target ($428.12)
CAUTION: 5-day price weakness (-7.2%) - monitor closely

Trading Range Analysis

30-Day Trading Range $337.29 - $364.50

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $314.90

Resistance Level $375.27

Current Trend Strong Uptrend

Technical data as of Jul 27, 2026

Fundamental Context

Forward P/E (Next Year Est.) 22.05

Wall Street Target $428.12 (+31.1%)

Revenue Growth (YoY) 24.2%

Earnings Growth (YoY) 294.0%

Profit Margin 54.8%

Valuation Discount vs History -4.8% cheaper

PE vs Historical 22.1 vs 25.6 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -4.8% (market-implied from PE analysis)

1-Year Target $310.89 (-5%)

2-Year Target $295.96 (-9%)

3-Year Target $281.76 (-14%)

3-Yr Target (if PE normalizes) (PE: 22→26) $327.09 (+0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.1, Growth: -25.4%) $238.06 (+-27%)

Base: (SPY PE: 20.8, Growth: -25.4%) $224.66 (-31%)

Bear: (PE: 17.7, Growth: -25.4%) $190.96 (-42%)

📈 Valuation based on Current Earnings

Trailing PE: 16.05 | Current EPS (TTM): $19.92

Bull Case $261.47 (-20%)

Analyst growth -25.7%, PE expands to 17.7

Base Case $237.70 (-27%)

Market implied -25.7%, PE stable at 16.1

Bear Case $217.42 (-33%)

Severe decline -20.0%, PE contracts to 13.6

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 22.1 to 25.6

Stabilization Target: $379.10 (+16.1%)

PE Expansion Potential: +16.1%

Share & Embed Analysis

Found this analysis useful? Share it with your community or embed the live chart on your blog.

Tweet Reddit

bloggers & journalists: you are free to use our charts with attribution.

Last updated: July 28, 2026 1:19 AM ET
Data refreshes hourly during market hours. Next update: 2:19 AM

🔥 Top Stocks Breaking Out Now

Ticker	Score	Recommendation	Change %

See Full Scanner Results »

Technical Signals Check

Is GOOGL showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

INSIDERS SELLING

Recent Transactions

John L Hennessy SELL 1050 shares 2026-04-15

Amie Thuener O'toole SELL 617 shares 2026-04-01

Ro Khanna BUY 2026-03-30

View Insider Activity Scanner

Unlock Insider Activity

See real-time buying/selling by company executives for GOOGL.

Create Free Account

Already have an account? Log In

Featured in Portfolios

GOOGL is a key holding in these high-performance investment strategies.

AI Revolution Thematic • +14.0% Return

Magnificent 7 Thematic • -4.9% Return

View All Strategies

Stock	Analyst Consensus	Analyst Target	Tradestie Score
TME Tencent Music Entertainm…	STRONG BUY 32 analysts	$15	48 HOLD
BIDU Baidu Inc	STRONG BUY 33 analysts	$173	55 HOLD
META Meta Platforms Inc.	STRONG BUY 68 analysts	$826	51 HOLD
GOOG Alphabet Inc Class C	STRONG BUY 68 analysts	$422	56 HOLD
BILI Bilibili Inc	STRONG BUY 31 analysts	$30	51 HOLD

Advanced GOOGL Option Strategies

Professional options setups generated by AI based on today's GOOGL price and gamma walls.

Iron Condor Bull Call Bear Put Collar

More Analysis for GOOGL

GOOGL Technical Chart GOOGL Price Prediction GOOGL Earnings Date GOOGL Investment Advisor GOOGL Fair Price Analyzer GOOGL Options Advisor GOOGL Options Chain GOOGL Options Analysis GOOGL Competitors

Compare GOOGL with Peers

GOOGL vs AVGO
Which one to buy?

GOOGL vs NFLX
Which one to buy?

GOOGL vs BABA
Which one to buy?

GOOGL vs V
Which one to buy?

GOOGL vs AMD
Which one to buy?

GIGM vs GOOGL

GOOGL vs IDXX
Winner: GOOGL

GOOGL vs PYPL
Winner: GOOGL

GOOGL vs WDAY
Winner: GOOGL

AXON vs GOOGL
Winner: GOOGL

Create New Comparison View All Competitors

Tradestie