GOOG vs GOOGL

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 20, 2026

GOOG

70.2
AI Score
VS
GOOG Wins

GOOGL

65.3
AI Score

Investment Advisor Scores

GOOG

Sep 20, 2026
70score
Recommendation
STRONG BUY

GOOGL

Sep 20, 2026
65score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG GOOGL Winner
Forward P/E 22.0751 22.3214 GOOG
PEG Ratio 1.2128 1.2253 GOOG
Revenue Growth 24.2% 24.2% Tie
Earnings Growth 294.0% 294.0% Tie
Tradestie Score 70.2/100 65.3/100 GOOG
Profit Margin 54.8% 54.8% Tie
Beta 1.00 1.00 Tie
Implied Volatility N/A N/A Tie
AI Recommendation STRONG BUY HOLD GOOG

Relative Price Performance (Last 90 Days)

GOOG 1M: +0.8% · 3M: -6.3% GOOGL 1M: +1.4% · 3M: -5.0%

Current Technical Phase

GOOG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 54

RSI (14): 53.5 · Price: $344.41

GOOGL

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 55

RSI (14): 55.0 · Price: $349.54

Fundamentals Snapshot

Metric GOOG GOOGL
Market Cap
Forward P/E 23.2 23.5
Trailing P/E 17.0 17.2
Revenue (TTM)
Revenue Growth 0.2% 0.2%
Gross Margin 0.6% 0.6%
Operating Margin 0.3% 0.3%
EPS 20.17 20.18
Dividend Yield 0.00% 0.00%

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate, winning 4 of the key financial metrics based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.