HUBS Stock Analysis: Buy, Sell, or Hold?
HUBS - HUBSPOT, INC.
$216.46
8.98 (4.33%)
▲
5d:
+11.67%
30d:
+12.28%
90d:
+12.59%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 05, 2026
22d
Smart Money Accumulation
None View Scanner →
Strength: 7.6/10
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1 traders called HUBS this week
0% bullish • 1 bearish
0% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: HUBS shows positive signals but monitor for confirmation. Market pricing in 12.2% decline. Moderate conviction.
💡 BUY OPPORTUNITY: HUBS shows positive signals but monitor for confirmation. Market pricing in 12.2% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$527.18
Based on 11.6% avg growth
INTRINSIC VALUE TODAY
$327.33
33.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HUBS is currently trading at $216.46, which is considered extended relative to its 30-day fair value range of $177.70 to $206.09. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.3) compared to its historical average (19.6). Remarkably, the market is currently pricing in an annual earnings decline of 12.2% over the next few years. This pessimistic expectation contrasts with the company's recent 968.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HUBS is in a strong downtrend. The price is approaching resistance at $221.87. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.3% recently.
Market Sentiment: HUBS has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $275.72 (+32.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, HUBS is in a strong downtrend. The price is approaching resistance at $221.87. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.3% recently.
Market Sentiment: HUBS has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $275.72 (+32.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$177.70 -
$206.09
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
61.9%
All Signals
- BEARISH: Price extended above range (+5.0% above its trading range)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.3%)
- BULLISH: Trading 32.9% below Wall St target ($275.72)
Trading Range Analysis
30-Day Trading Range
$177.70 -
$206.09
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$178.92
Resistance Level
$221.87
Current Trend
Strong Downtrend
Technical data as of
Jul 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.28
Wall Street Target
$275.72
(+32.9%)
Revenue Growth (YoY)
23.4%
Earnings Growth (YoY)
968.1%
Profit Margin
3.0%
Valuation Discount vs History
-12.2% cheaper
PE vs Historical
13.3 vs 19.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.2%
(market-implied from PE analysis)
1-Year Target
$186.73
(-10%)
2-Year Target
$168.06
(-19%)
3-Year Target
$151.25
(-27%)
3-Yr Target (if PE normalizes)
(PE: 13→20)
$223.30
(+8%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 19.2%)
$575.83
(+178%)
Base:
(SPY PE: 13.3, Growth: 19.2%)
$351.01
(+69%)
Bear:
(PE: 11.3, Growth: 19.2%)
$298.35
(+44%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Forward PE: 15.41 | Forward EPS (Implied): $13.47
Bull Case
$250.53
(+21%)
Analyst growth 15.0%, PE expands to 16.2
Base Case
$207.48
(0%)
Market implied 0.0%, PE stable at 15.4
Bear Case
$158.72
(-24%)
Severe decline -15.0%, PE contracts to 13.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.3 to 19.6
Stabilization Target:
$306.31
(+47.6%)
PE Expansion Potential:
+47.6%
Share & Embed Analysis
Last updated: July 13, 2026 3:35 PM ET
Data refreshes hourly during market hours. Next update: 4:35 PM
Data refreshes hourly during market hours. Next update: 4:35 PM
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Technical Signals Check
Is HUBS showing a specific setup today?
Insider Activity (6 Months)
1
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Brian Halligan
SELL
8292 shares
2026-04-21
Brian Halligan
SELL
8500 shares
2026-03-17
Brian Halligan
SELL
8261 shares
2026-02-17
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