NKE Stock Analysis: Buy, Sell, or Hold?
NKE - Nike, Inc.
$43.12
-0.64 (-1.45%)
▼
5d:
-0.2%
30d:
-6.17%
90d:
+0.5%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Sep 29, 2026
Smart Money Distribution
None View Scanner →
Strength: 9.0/10
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11 traders called NKE this week
58% bullish • 5 bearish
58% bullish • 5 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: NKE shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
✅ BUY SIGNAL: NKE shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$82.41
Based on 12.7% avg growth
INTRINSIC VALUE TODAY
$51.17
15.7% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NKE is currently trading at $43.12, which is considered slightly low relative to its 30-day fair value range of $41.97 to $44.73. The stock's valuation (Forward PE: 23.9) is in line with its historical norms (25.7). Remarkably, the market is currently pricing in an annual earnings decline of 2.4% over the next few years. This pessimistic expectation contrasts with the company's recent 428.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NKE is in a strong downtrend. The price is currently testing key support at $42.65. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NKE has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $51.30 (+17.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NKE is in a strong downtrend. The price is currently testing key support at $42.65. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NKE has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $51.30 (+17.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$41.97 -
$44.73
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
88.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($51.30)
Trading Range Analysis
30-Day Trading Range
$41.97 -
$44.73
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$42.65
Resistance Level
$47.65
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.90
Wall Street Target
$51.30
(+17.2%)
Revenue Growth (YoY)
-1.1%
Earnings Growth (YoY)
428.3%
Profit Margin
6.7%
Valuation Discount vs History
-2.4% cheaper
PE vs Historical
23.9 vs 25.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.4%
(market-implied from PE analysis)
1-Year Target
$42.71
(-2%)
2-Year Target
$41.68
(-5%)
3-Year Target
$40.68
(-7%)
3-Yr Target (if PE normalizes)
(PE: 24→26)
$43.74
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.9, Growth: 21.3%)
$78.06
(+78%)
Base:
(SPY PE: 21.8, Growth: 21.3%)
$71.13
(+63%)
Bear:
(PE: 18.5, Growth: 21.3%)
$60.46
(+38%)
📈
Valuation based on Current Earnings
Trailing PE: 21.13 | Current EPS (TTM): $2.10
Bull Case
$42.55
(-3%)
Analyst growth -12.8%, PE expands to 23.2
Base Case
$38.68
(-12%)
Market implied -12.8%, PE stable at 21.1
Bear Case
$30.17
(-31%)
Severe decline -20.0%, PE contracts to 18.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 23.9 to 25.7
Stabilization Target:
$47.05
(+7.5%)
PE Expansion Potential:
+7.5%
Share & Embed Analysis
Last updated: July 14, 2026 1:15 PM ET
Data refreshes hourly during market hours. Next update: 2:15 PM
Data refreshes hourly during market hours. Next update: 2:15 PM
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Technical Signals Check
Is NKE showing a specific setup today?
Insider Activity (6 Months)
6
Buys
2
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Elliott Hill
BUY
23660 shares
2026-04-13
Timothy D Cook
BUY
25000 shares
2026-04-10
John W Rogers Jr
BUY
4000 shares
2026-04-09
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