NOW Stock Analysis: Buy, Sell, or Hold?
NOW - SERVICENOW, INC.
$111.26
3.55 (3.30%)
▲
5d:
+3.09%
30d:
+4.9%
90d:
+34.05%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 22, 2026
7d
Smart Money Distribution
None View Scanner →
Strength: 9.0/10
Get Alerted When NOW Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
43 traders called NOW this week
88% bullish • 9 bearish
88% bullish • 9 bearish
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
💡 BUY OPPORTUNITY: NOW shows positive signals but monitor for confirmation. Market pricing in 0.1% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: NOW shows positive signals but monitor for confirmation. Market pricing in 0.1% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$202.57
Based on 13.0% avg growth
INTRINSIC VALUE TODAY
$125.78
11.5% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NOW is currently trading at $111.26, which is considered extended relative to its 30-day fair value range of $96.56 to $110.86. The stock's valuation (Forward PE: 22.1) is in line with its historical norms (22.1). At these levels, the market is pricing in 0.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, NOW is showing sideways momentum. The price is approaching resistance at $113.79. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: NOW has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $140.95 (+26.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NOW is showing sideways momentum. The price is approaching resistance at $113.79. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: NOW has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $140.95 (+26.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$96.56 -
$110.86
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
67.6%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.3%)
- BULLISH: Trading 26.7% below Wall St target ($140.95)
- NEUTRAL: Market pricing in 0.1% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$96.56 -
$110.86
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$96.95
Resistance Level
$113.79
Current Trend
Sideways
Technical data as of
Jul 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
22.14
Wall Street Target
$140.95
(+26.7%)
Revenue Growth (YoY)
22.1%
Earnings Growth (YoY)
2.3%
Profit Margin
12.6%
Valuation Premium vs History
+0.1% premium
PE vs Historical
22.1 vs 22.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.1%
(market-implied from PE analysis)
1-Year Target
$111.37
(+0%)
2-Year Target
$111.48
(+0%)
3-Year Target
$111.59
(+0%)
3-Yr Target (if PE normalizes)
(PE: 22→22)
PE COMPRESSION
$111.39
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 21.9%)
$201.49
(+81%)
Base:
(SPY PE: 21.8, Growth: 21.9%)
$198.21
(+78%)
Bear:
(PE: 18.5, Growth: 21.9%)
$168.48
(+51%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Forward PE: 25.71 | Forward EPS (Implied): $4.33
Bull Case
$134.35
(+21%)
Analyst growth 15.0%, PE expands to 27.0
Base Case
$111.26
(0%)
Market implied 0.0%, PE stable at 25.7
Bear Case
$85.11
(-24%)
Severe decline -15.0%, PE contracts to 23.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 13, 2026 8:00 PM ET
Data refreshes hourly during market hours. Next update: 9:00 PM
Data refreshes hourly during market hours. Next update: 9:00 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is NOW showing a specific setup today?
Insider Activity (6 Months)
5
Buys
7
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Josh Gottheimer
BUY
2026-03-06
Ro Khanna
BUY
2026-02-24
Top Rated Software - Application Stocks
Top-rated stocks in Software - Application by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
SHOP
Shopify Inc |
STRONG BUY
51 analysts |
$147 | 67 BUY |
|
INTU
Intuit Inc |
STRONG BUY
34 analysts |
$485 | 56 HOLD |
|
CRM
Salesforce.com Inc |
STRONG BUY
55 analysts |
$246 | 65 BUY |
|
ADSK
Autodesk Inc |
STRONG BUY
32 analysts |
$319 | 61 BUY |
|
TEAM
Atlassian Corp Plc |
STRONG BUY
33 analysts |
$140 | 51 HOLD |
Advanced NOW Option Strategies
Professional options setups generated by AI based on today's NOW price and gamma walls.
