RCKY Stock Analysis: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$46.79
0.41 (0.88%)
â˛
5d:
-1.56%
30d:
+16.68%
90d:
+30.77%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Jul 28, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: RCKY is fairly priced but lacks strong directional signals. At 3.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: RCKY is fairly priced but lacks strong directional signals. At 3.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$31.17
Based on -5.5% avg growth
INTRINSIC VALUE TODAY
$19.35
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $46.79, which is considered fair relative to its 30-day fair value range of $42.08 to $49.31. From a valuation perspective, the stock is trading at a premium (Forward PE: 11.2) compared to its historical average (10.0). At these levels, the market is pricing in 3.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $45.09, while resistance sits at $49.80.
Market Sentiment: RCKY scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $56.00 (+19.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $45.09, while resistance sits at $49.80.
Market Sentiment: RCKY scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $56.00 (+19.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$42.08 -
$49.31
Company Quality Score
38/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
48.6%
All Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($56.00)
- NEUTRAL: Market pricing in 3.8% annual earnings growth - fairly valued
- WARNING: Composite score 38/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$42.08 -
$49.31
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$45.10
Resistance Level
$49.80
Current Trend
Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.20
Wall Street Target
$56.00
(+19.0%)
Revenue Growth (YoY)
12.0%
Earnings Growth (YoY)
281.3%
Profit Margin
5.7%
Valuation Premium vs History
+3.8% premium
PE vs Historical
11.2 vs 10.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.8%
(market-implied from PE analysis)
1-Year Target
$48.84
(+4%)
2-Year Target
$50.69
(+8%)
3-Year Target
$52.62
(+12%)
3-Yr Target (if PE normalizes)
(PE: 11â10)
PE COMPRESSION
$46.97
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: -15.1%)
$61.45
(+31%)
Base:
(SPY PE: 11.2, Growth: -15.1%)
$34.30
(-27%)
Bear:
(PE: 9.5, Growth: -15.1%)
$29.15
(-38%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 12.14 | Current EPS (TTM): $3.81
Bull Case
$56.09
(+20%)
Analyst growth 10.2%, PE expands to 13.4
Base Case
$51.00
(+9%)
Market implied 10.2%, PE stable at 12.1
Bear Case
$31.46
(-33%)
Severe decline -20.0%, PE contracts to 10.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 23, 2026 10:34 AM ET
Data refreshes hourly during market hours. Next update: 11:34 AM
Data refreshes hourly during market hours. Next update: 11:34 AM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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