RGR Stock Analysis: Buy, Sell, or Hold?
RGR - Sturm, Ruger & Company, Inc.
$39.07
1.10 (2.90%)
▲
5d:
+3.72%
30d:
+2.65%
90d:
-0.69%
BUY
MODERATE Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Jul 29, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: RGR shows positive signals but monitor for confirmation. Market pricing in 0.3% decline. Moderate conviction.
💡 BUY OPPORTUNITY: RGR shows positive signals but monitor for confirmation. Market pricing in 0.3% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$74.53
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$46.28
15.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RGR is currently trading at $39.07, which is considered extended relative to its 30-day fair value range of $37.49 to $38.68. The stock's valuation (Forward PE: 18.8) is in line with its historical norms (18.9). Remarkably, the market is currently pricing in an annual earnings decline of 0.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, RGR is in a strong downtrend. The price is approaching resistance at $39.10. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RGR scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $43.00 (+13.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RGR is in a strong downtrend. The price is approaching resistance at $39.10. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RGR scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $43.00 (+13.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$37.49 -
$38.68
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
67.3%
All Signals
- BEARISH: Price extended above range
- BULLISH: Options cheap (IV 0th percentile)
- BULLISH: Strong technical setup (68/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($43.00)
- BULLISH: Bottoming setup score 68/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$37.49 -
$38.68
Current vs Trading Range
EXTENDED
Expected Move (7 Days)
±$2.06
(5.3%)
Support & Resistance Levels
Support Level
$36.67
Resistance Level
$39.10
Current Trend
Strong Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.75
Wall Street Target
$43.00
(+13.2%)
Revenue Growth (YoY)
19.3%
Earnings Growth (YoY)
-98.3%
Profit Margin
2.1%
Valuation Discount vs History
-0.3% cheaper
PE vs Historical
18.8 vs 18.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.3%
(market-implied from PE analysis)
1-Year Target
$37.86
(0%)
2-Year Target
$37.74
(-1%)
3-Year Target
$37.63
(-1%)
3-Yr Target (if PE normalizes)
(PE: 19→19)
$37.93
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 27.0%)
$83.17
(+119%)
Base:
(SPY PE: 18.8, Growth: 27.0%)
$77.70
(+105%)
Bear:
(PE: 15.9, Growth: 27.0%)
$66.05
(+74%)
📈
Valuation based on Current Earnings
Forward PE: 8.61 | Forward EPS (Implied): $4.54
Bull Case
$47.18
(+21%)
Analyst growth 15.0%, PE expands to 9.0
Base Case
$39.07
(0%)
Market implied 0.0%, PE stable at 8.6
Bear Case
$29.89
(-24%)
Severe decline -15.0%, PE contracts to 7.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.8 to 18.9
Stabilization Target:
$38.27
(+0.8%)
PE Expansion Potential:
+0.8%
Share & Embed Analysis
Last updated: August 23, 2026 7:53 AM ET
Data refreshes hourly during market hours. Next update: 8:53 AM
Data refreshes hourly during market hours. Next update: 8:53 AM
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Technical Signals Check
Is RGR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
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