Sturm, Ruger & (RGR) Stock: Buy, Sell, or Hold?
RGR - Sturm, Ruger & Company, Inc.
$47.58
-2.52 (-5.03%)
âŧ
5d:
+10.81%
30d:
+13.56%
90d:
+24.46%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 04, 2026
12d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: RGR is fairly priced but lacks strong directional signals. At 8.7% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: RGR is fairly priced but lacks strong directional signals. At 8.7% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$76.11
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$47.26
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RGR is currently trading at $47.58, which is considered slightly high relative to its 30-day fair value range of $39.13 to $43.91. From a valuation perspective, the stock is trading at a premium (Forward PE: 24.7) compared to its historical average (19.3). At these levels, the market is pricing in 8.7% annual earnings growth.
Technical Outlook: Technically, RGR is in a uptrend. Immediate support is located at $40.98, while resistance sits at $50.84. Short-term momentum is weak, with the stock down 5.0% recently.
Market Sentiment: RGR scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $43.00. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RGR is in a uptrend. Immediate support is located at $40.98, while resistance sits at $50.84. Short-term momentum is weak, with the stock down 5.0% recently.
Market Sentiment: RGR scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $43.00. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$39.13 -
$43.91
Company Quality Score
38/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
31.9%
All Signals
- BEARISH: Weak technical setup (0/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-5.0%)
- BEARISH: Trading 14.2% above Wall St target ($43.00)
- BULLISH: Expecting earnings turnaround to 8.7% growth with 19.3% revenue growth
- WARNING: Composite score 38/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$39.13 -
$43.91
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$40.98
Resistance Level
$50.84
Current Trend
Uptrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
24.74
Wall Street Target
$43.00
(-14.2%)
Revenue Growth (YoY)
19.3%
Earnings Growth (YoY)
-98.3%
Profit Margin
2.1%
Valuation Premium vs History
+8.7% premium
PE vs Historical
24.7 vs 19.3
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+8.7%
(market-implied from PE analysis)
1-Year Target
$54.46
(+9%)
2-Year Target
$59.20
(+18%)
3-Year Target
$64.35
(+28%)
3-Yr Target (if PE normalizes)
(PE: 25â19)
PE COMPRESSION
$50.20
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.7, Growth: 27.0%)
$102.53
(+105%)
Base:
(SPY PE: 19.9, Growth: 27.0%)
$82.30
(+64%)
Bear:
(PE: 16.9, Growth: 27.0%)
$69.95
(+40%)
đ
Valuation based on Current Earnings
Forward PE: 8.61 | Forward EPS (Implied): $5.82
Bull Case
$60.50
(+21%)
Analyst growth 15.0%, PE expands to 9.0
Base Case
$50.10
(0%)
Market implied 0.0%, PE stable at 8.6
Bear Case
$38.33
(-24%)
Severe decline -15.0%, PE contracts to 7.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 22, 2026 4:52 PM ET
Data refreshes hourly during market hours. Next update: 5:52 PM
Data refreshes hourly during market hours. Next update: 5:52 PM
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Technical Signals Check
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Insider Activity (6 Months)
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