AMZN vs GOOG

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Nov 11, 2026

AMZN

48.7
AI Score
VS
GOOG Wins

GOOG

66.9
AI Score

Investment Advisor Scores

AMZN

49score
Recommendation
HOLD

GOOG

67score
Recommendation
BUY

AI Analyst Insights

Detailed Metrics Comparison

Metric AMZN GOOG Winner
Forward P/E 24.0385 19.0476 GOOG
PEG Ratio 1.2034 1.0029 GOOG
Revenue Growth 12.1% 24.7% GOOG
Earnings Growth -3.1% -25.3% AMZN
Tradestie Score 48.7/100 66.9/100 GOOG
Profit Margin 16.9% 50.0% GOOG
Beta 1.00 1.00 Tie
AI Recommendation HOLD BUY GOOG

Relative Price Performance (Last 90 Days)

AMZN 1M: +4.4% · 3M: +1.3% GOOG 1M: -18.4% · 3M: -16.8%

Current Technical Phase

AMZN

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 61

RSI (14): 61.3 · Price: $270.87

GOOG

Markdown
Sell / avoid

Price below a falling SMA50 (slope -4.4%), weak momentum, RSI 31

RSI (14): 31.1 · Price: $284.92

Fundamentals Snapshot

Metric AMZN GOOG
Market Cap — —
Forward P/E 25.4 18.5
Trailing P/E 21.6 14.9
Revenue (TTM) — —
Revenue Growth 0.1% 0.2%
Gross Margin 0.5% 0.6%
Operating Margin 0.1% 0.3%
EPS 12.37 19.15
Dividend Yield — 0.00%

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.